What is SoCal NutriVend?

SoCal NutriVend will be Southern California’s leading healthy on-the-go snack option available

We specialize in selling snacks with higher nutritional value than the tradition vending machine.

We want to give customers the best tasting nutritional pick-me-ups when they need it most.

Now is the time to start

Socially and culturally in Southern California, locals are starting to target nutritionally beneficial snacks.

Politically, there have been many pushes towards incorporating healthier food into our citizens’ diets.

Michelle Obama’s healthy eating program

  

Strengths:

Small Market

Existing Relationships

Access to target market

Location

Weaknesses:

Heavily dependent on the continued trend of healthy eating

Early stages have limited cash flow

Finding employees might be difficult

Opportunities:

Our Beginning locations will lead to an ease of expansion

This new market of healthy vending has potential to boom in the near

future

Threats:

We need to pay attention to new healthy snacks so we don’t bore our

customers

Peak seasons are followed by slow seasons, so we must do sufficient

sales in peak seasons

Competition? Slight work.

The only other Healthy Vending machine company in Southern California has a very specific target market which puts them in specific locations that would not interfere with ours.

We are going to be able to use our competitors past positioning as instant exposure for our new company

Target Market

Malls are full of all age groups so we will be targeting everyone

From children walking into the mall with their parents and asking for the Kidz Cliff bar, to teens heading home from hanging with their friends and want to grab some veggie straws for the traffic filled drive home

Missions and Goals

SoCal NutriVend’s goal is initially to be the most successful healthy vending machine company in Southern California.

We want to provide Southern Californians with the cheapest, healthiest, and most convenient snack they want in the most convenient places.

Our end goal is to become one of the leading nutritional snack providers on the west coast.

Year 1:

- 6 machines in at least 3 malls

- Obtain optimal location for storage of inventory

- Design most efficient route for stocking

machinesYear 2:

- Have 2 more machines in service

- Have a customer service only employee

- Have seasonal items available

Year 3:

- Have at least 10 total machines

- Purchase a stocking vehicle

- Have a vegan row in 50% of our machines

Product Strategy

For each machine, there will be a combination of 40 snack option and 8 drink options. We will have our top sellers, which according to our predecessors, will be large bag items such as pretzels, veggies straws, and trail mix on the top, most visible row of every one of our machines. These will be the eye catching items of our machines.

Our drink level will contain 8 options ranging from bottles to cans.

Food Options

Drink Options

Distribution

SoCal NutriVend will begin in the Inland Empire region of Southern California.

We plan to be strictly in Westfield Malls throughout California in our first five to ten years.

After that, expansion along the west coast is expected which includes schools and other retailers

Promotion Strategy

Free samples at start up Teaming up with other restaurants in the food

court Visiting local schools with free samples and flyers

of our locations

Getting Started

Machines cost $5,000 brand new from the company Healthier 4 U vending machine company

We will buy two from them and two from SoCal Healthy Vending, our competitor.

Scheduling and Monitoring

There is not much previous data in the healthy vending field to show what our projected sales will be, but from what we have gathered we have put together some optimistic numbers.

The graph on the next slide will show our projected sales through the first 4 years of our company’s existence. Though the numbers aren’t extremely high, they are destined to be growing yearly due to the untapped market and ever growing hippie culture of our target market.

$ Projected Sales $

2016

2017

2018

2019

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

10,000

15,000

25,000

35,000

0

0

0

0

0

0

0

0

These are sales numbers from our competitor. We should, in theory, be able to beat these numbers by a significant amount due to our:

Prime locations we will not have to struggle for Strong startup exposure due to our previous place

holders Our relationship with the Malls we will be in.

Stock Monitoring

We will monitor our stock through an app called vagabond vending.

- The app shows exactly how many of each item is left in the machine at all times. - This also allows us to monitor patterns in our sales.

Stocking

We expect to make bi-weekly runs to restock our machines. With the app, we will study and learn the best routes and orders to restock our machines in.

If we refill each of our machines once a week right before the weekend, we will have the optimum amount of snacks in each of our machines right before our peak days (Friday thru Sunday)

Pricing

SoCal NutriVend will have competitive prices. We aren’t trying to prove anything with our prices in regards to high standards of living or anything, but they will be slightly higher than the traditional vending machine items due to the healthier items being slightly more expensive to stock.

We will not have any food item over $3 and no drink item over $4. We will have plenty of $1 options in order to compete with the traditional prices but will also have a myriad of other options ranging from $1-$4.

SoCal NutriVend

SoCal NutriVend is going to be the leading on-the-go healthy food supplier in Southern California. We will promote a healthy lifestyle while giving people a delicious option at an affordable price. We plan to stay west coast based throughout the company’s lifespan. Although Westfield Malls are where we plan to stay, we will discuss the possibility of moving into schools in the future.