Hi SoCal Chapter Members, Happy Spring! We wanted to bring you up to date with chapter news and activities. We are excited to announce that we are planning on having more educational and net-working activities for the coming year. The most recent one will be the SoCal Chapter Pub Crawl event, on Sunday, June 3rd, in San Diego. This is one day before the MRA National conference, being held at the Hilton Bayfront, in San Diego. We are very excited that the National conference will be in “our backyard”. Details regarding both of these events are in this newsletter. We, as a Board, recognizing that our members want more localized educational and net-working events, at affordable rates, made the decision to no longer be one of the sponsor-ing chapters in the Joint Chapter event, in Las Vegas. Please know that we definitely will still continue to promote this event and encourage attendance by our members, by send-ing event info and reminders. Myla Kovac and Tony Patino have been invited by the California Department of Educa-tion in Sacramento to participate in an informative gathering of industry professionals on local and state levels to help develop strong career pathways for high school students in marketing. This is a very exciting opportunity for our chapter, in that we will be a part of helping to pave the way for future market researchers. This will take place in Sacramento, May 4th, 2012. Please join us to support the 2012—2013 Chapter Board, by attending the Board Installa-tion & Mixer, planned for the end of June, in Long Beach. Stay tuned for further details. Our goal as a Board is to make decisions and implement programs that are beneficial to our membership, and we strongly encourage your involvement with chapter activities and its future. Thank you for your continued support, Myla Kovac—President / Ginger Blazier—President Elect

Message From the P resident & P resident-E lect

2012 - 2013 Election 2

SoCal Pub Crawl Event 2

Chapter Member News 2

MRA Annual Conference &

Expo

3

Photo Gallery & Board of

Directors

4

SoCal MRA Newsletter Spring Issue April 2012

Upcoming Events

May 11 SoCal MRA Board

Election Ballots Due Date

June 3rd SoCal Chapter

Pub Crawl Event San Diego, CA

June 4-6 MRA Annual Con-

ference Hilton Bayfront, San Diego, CA

SoCa l Member Prof i le—Tota l Members 2 12

Geographic Breakdown Affiliation Breakdown

Corporate Researchers 12%

Educational Institutes 5%

Independent Consultants 2%

Marketing Services 1%

Related Research Services 10%

Research Providers 70%

Southern CA—LA/Orange 70%

Southern CA—San Diego 14%

Hawaii 1%

Northern CA 6%

Other States 6%

Outside of US 3%

Punalu'u Beach, in Hawaii

Inside this issue:

“The only way of finding the limits of the possible is by going beyond them into the impossible.” -Arthur C. Clarke

July 10 2012—2013 SoCal

MRA Board Installation & Annual Membership

Get Together

Page 2

Chapter Member News

2011-2012 SOCAL MRA BOARD ELECTIONS

The 2012—2013 Board of Directors Slate has been sent out and the deadline for votes will be May 11th. Please be sure to vote! In addition, if you or anyone in your company is interested in getting involved on a committee - please let us know when you submit your ballot or by contacting someone on the SoCal MRA leadership Board of Directors.

Thank You To Our Sponsors

Tickets are now available for the SoCal Chapter Pub Crawl event, on Sunday, June 3rd. We will be visiting 6 - 7 venues in the San Diego Gaslamp district. What better way to familiarize yourself with the area, meet up with colleagues that you haven't seen in a while, and get introduced to new contacts. The event ticket will include a beverage ticket for each of the first 6 venues, along with appetizers at the first 4 venues. The current flyer, ticket order form and additional information can be found here: http://socalmra.com/?p=1130. Fill it out and either e-mail or fax back. The event will be limited to the first 100 participants, who send in their ticket form. Get your ticket form in soon, because this event is sure to sell out. Tickets are $50 per person.

Hope to see you all there!

Patsy Trice is currently the President/CEO of Taylor Research in San Diego, California. She has had a long and productive career in the marketing research industry since 1984. Patsy began her career in an entry-level position at another local firm and after 8 years and several promotions, was hired at Taylor Research. Patsy moved up through the ranks at Taylor Re-search during her 18 year career there, and for the last seven years has served as President/CEO.

Patsy has always been actively involved in leadership positions on a variety of marketing research industry boards and com-mittees. Her years of experience make her contributions and service to her industry extremely valuable.And has been a long-time supporter of our chapter One of Patsy's greatest joys and areas of achievement is in her service to others, both in the community and in her church. She has a heart for the less-fortunate, and a determined will to see that they receive the help and opportunities they need to make real, beneficial changes in their lives. She is married with two sons. Patsy’s last day will be June 22nd, 2012.Her immediate plans are to spend more time with her family and do some traveling with her husband, Robert, of 47 years. Patsy will continue her activities with her church originations; Mr. and Mrs. Ministries and The Missionary Society. She will also have more time to volunteer with Rachel’s Women Center, a shelter for homeless women, that she has been involved in for the past 7 years.

We all wish Patsy well and hope she stays in touch to let us know how retirement is treating her!

Patsy Trice, Taylor Research, is Retiring

SoCal Chapter Pub Crawl Event Sunday, June 3rd, 2012

INDUSTRY INVOLVEMENT Board Member – Southern California Chapter of Market Research Asso-ciation Member of MRA Qualitative Subcommittee since 2006 (reviewing state legislative challenges) Member of MRA ONO panel (a reviewing services panel for the market research industry)

COMMUNITY INVOLVEMENT Member of Advisory Board of Rachel's Women’s Center Marketing Committee of the Tomorrow Project (a job readiness program for homeless women)

SoCal Chapter News & Activities

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” - Harold R. McAlindon

(also attributed to Emerson and others)

Page 3

MRA Annual Conference & Expo

MRA's Annual Conference to be held on June 4-6 in San Diego is three motivating days of high-level content in an energetic, warm and welcoming environment. It's a genuine peer-to-peer event where life experience merges with learning. You are guaranteed to collaborate and connect with a community of MR professionals "who do what you do," share your inter-ests and can help you succeed. It's also a lot of fun!

MRA’s Annual Conference & Expo has grown into a unique event that promotes learning and commu-nity. Our 2012 event will bring together expert practitioners as presenters who are shaping the future of marketing research. To provide attendees with even more value, this year we’re adding several new fea-tures:

• Seven additional education sessions in four new tracks covering business management, trends and technology, data integration and real world research.

Two networking receptions open to all attendees at no additional charge, with one at the famed Sea-World San Diego.

• Speed Learning – Connect with peers who are speaking, interact with colleagues in the audience, and learn about a wildly diverse number of topics.

CEO Symposium with an exclusive dinner and educational program.

Expo Grand Opening reception for extra time to network.

We know you’ll be impressed with the 30+ cutting-edge educational opportunities that are designed to provoke new thinking, challenge the status quo and help you advance as a practitioner and leader. For more information: .http://ac12.marketingresearch.org/

The Marketing Research Association (MRA) is your source to succeeding in the marketing research profession. The MRA membership is comprised of corporate researchers, full service research companies, data collectors, related service providers, consultants, educators and students. MRA provides you with opportunities to:

• Foster relationships with your clients and colleagues through proven networking opportunities

• Facilitate your advancement through professional development Inspire leadership through promoting, unifying and advancing the insight and opinion marketing research profes-sion.

To join, go to www.mra-net.org

Become a Member of the Marketing Research Association

MRA News & Activities

SAVE THE DATE—JULY 10th

2012—2013 SoCal MRA Board Installation &

Annual Membership Get Together

OFFICERS

President - Myla Kovac

President Elect – Ginger Blazier

Past President—Karen Manne

Treasurer – Lorei Musselman

Secretary – Ben Sheck

DIRECTORS

Angelique Uglow

Tobin Bailey

Francine Cafarchia

Irene Gustaitis

Michael Lambie

Anthony Patino

Lynn Stalone

Mauricio Vasquez

ADVISORS

Scott Baker

Tony Blass

Rudy Yu

2011—2012 SoCal Board of Directors

For more information check out our SoCal Website:

http://socalmra.com

“You miss 100% of the shots you don't take.” - Wayne Gretzky

SoCal Chapter Photo Gallery

Hispanic Research Event March 20, 2012

Holiday Party December 9, 2011

SoCal Education Day March 2, 2012

Las Vegas Joint Conference April 11, 2012

Come join us for this exciting SoCal Chapter event. We will be installing the new board members for 2012—2013. In addition, this event will be our annual mem-bership get together. We will inform the members of what was accomplished the previous year and an insight in to what will be happening for the new board year. The event will be at the Café Sevilla Restaurant & Tapas Bar in Long Beach. It is an authentic Spanish cuisine experience and the latest addition to Long Beach's vibrant Pine Avenue, offering a casual elegant contemporary Spanish ambiance. Stay tuned for further details.

We look forward to seeing you and thank you for your support!

Café Sevilla (562) 999-4503 140 Pine Ave Long Beach, CA