social media 2014 bvt
DESCRIPTION
TRANSCRIPT
A change in focusModern Communication
The Human Brand• Early humans developed
a way to make quick judgements
• What are the intentions of others to me?
• And, how capable are they of carrying these out?
• This is known as warmth and competence
Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.
Social Revolution
Social Recruiting
A picture paints a 1000 words Pinterest
•Pin Boards and Group Boards•Use great images and content that solves a problem, inspires, offers something desirable•Collaborate with other pin boards
Are you a social brand or social business?Social Brand• Usually owned and driven by
marketing/comms• Engagement with social
customer using Twitter, Facebook and Blogs
• Measurement: clicks, impressions, likes, comments, fans
• Budget to support agencies• Little no or internal
collaboration
Social Business• Business leaders,
employees in every job function are involved
• Engagement with every contact via social platforms
• Measurement: Employee participation
• Collaboration is imperative
Any questions
Thanks for listening
Twitter: @caroline maddoxE-mail: [email protected]