Social Media Breakout SessionTips, Techniques & Tactics

for impactful researchUrban Transformations

Oxford Workshop 23rd. November 2015

introduction

1. Intro : How I use social media (@networknicola)2. Useage of this “layer”

How channels/identities = work in progress Nature survey on usage

3. Toolkits/further reading &c. A-Z of social media for academia

networked academicLSE impact blogs

4. How urban transformations use social media (@utconnect) Discussion

Social Media Breakout Session1. Introduction

Tips, Techniques & Tactics for impactful research

Introduction

-research fields, scanning academic disciplines and the state of the art-developing research agenda on the future of the city- networking links and knowledge mobilisation- influencing emergent networks

Social media profiles

introduction

- Eventbrite - Usually tweet/ geo-locate- Link to references within presentation- Hashtag #ttt #socmed #utevent- Sometimes facebook…- Slides on slideshare and then tweet link- Short blogpiece- Logos/clearances “brand identity”

Social Media Breakout Session2. Useage

Tips, Techniques & Tactics for impactful research

2. Channels/identities online

- Clearer demarcations : “research” / “friends”- Combined logins leads to blurring…- Work/life; - Social media – broadcast media - Getting fingers burnt (!) find the edges of what

is acceptable personally and institutionally “cease and desist letters”

Nature survey

Social media profiles

introduction

introduction

Social Media Breakout Session3. Toolkits/Advice

Tips, Techniques & Tactics for impactful research

LSE policy impact blog advice

Twitter – Don’t just follow people, curate your own thematic lists and follow hashtags to get the most out of this, start with #loveHELinkedIn – if you don’t have a website, this social CV space is also quickly replacing discussion groups.Google Scholar – Set up an author profile to track your citations and receive alerts whenever your work is cited.Slideshare – Upload your presentations and start building your followers around the content you’ve already created.YouTube – no top 5 would be complete without some video platform. There are many others now – and micro video-blogging on such platforms

A-Z of social media for academia

Social Media Breakout Session4. @utconnect and #socialmedia

Tips, Techniques & Tactics for impactful research

@utconnect #cities

@utconnect

- “conservative” use of twitter- Curate and circulate salient- Add value / “Boost”- UT project list - Blogs/jobs- Hashtags for projects- Events listing - Event live tweeting

“Disruptive” role of social media

Don’t be fooled – even if you view all this as froth and as a waste of time for “serious academics” social media is part of a shift away from hierarchical/transmission modes towards co-creation and knowledge mobilisation… which affects production, circulation and curation functions … which will have consequences - for the presentation of the self in academic life- for the institutions in which we work

Discussion

thanks!

Continue the conversation online@networknicola @utconnect