social media ability by maxfone
DESCRIPTION
Social Media Ability is the first integrated model to improve the growth and the knowledge of your Company about how to use advanced data listening and data analysis techniques, in order to predict scenarios changes and to adapt your strategy according to themTRANSCRIPT
# l i s t e n , # a n a l y s e , # p r e d i c t
We develop competencies and abili1es to build and manage repeatable decision procedures, taking advantage of analy1c data and methods.
Confiden1al Document-‐ Maxfone intellectual property
Social Media Ability is the first integrated model to improve the growth and the knowledge of your Company about how to use advanced data listening and data analysis techniques, in order to predict scenarios changes and to adapt your strategy according to them.
Confiden1al Document-‐ Maxfone intellectual property
We have developed advanced exper1se and technologies, models and algorithms, able to listen, analyse behaviors and trends, and define predic1ve scenarios, suppor1ng management strategic choices.
Confiden1al Document-‐ Maxfone intellectual property
We are recognized by the market for our interven1on ability across the whole value chain: • Network listening, thanks to listening and crawling technologies, able to
dynamically interact on all web sources: Social, Forum, Blogs and Sites; • Sources cer1fica1on, thanks to enhancement and authen1ca1on models,
able to ensure maximum reliability of the results; • Consul1ng and opera1onal training to op1mize, manage and “influence”
your own brand reputa1on and communica1on strategy; • Advanced Graphic representa1on about historical, daily and real-‐1me
(livestreaming) analy1cs;
• Data, behavioral, seman1c analysis and predic1ve models development .
Confiden1al Document-‐ Maxfone intellectual property
Listening Cer1fica1on Consul1ng Training Tools Analysis
social media Active social media Academy social media Analysis
All web sources: • WWW • RSS • BLOG • FORUM
SOCIAL MEDIA
Cer1fica1on model for: • SOURCE • BLOGGER • INFLUENCER • WWW
RSS • TWITTER • FACEBOOK • OTHER
Opera1onal consul1ng: • Target defini1on • Taxonomy • Storytelling • Narra1on • Pos1ng • ADV Training: • Strategic • Social Base • Social Advanced • Crisis management • Personal Brand • Brand • Tutoring
Analysis tools • Social Meter • Search Events • Hunter Algoriths • Industry
observatories • Customized
engine • Photo Stream
Analysis: • Media rank • Google rank • Brand rank • Social rank • Market Index • Sen1ment • Behaviors • Scenarios and
predic1ve
Confiden1al Document-‐ Maxfone intellectual property
Listening Technologies We have developed competencies, technologies and infrastructures to automa1cally ac1vate crawling flows, and to store data in our three high performance data centers. Our network structure (carrier5), is directly interconnected with the major PPT and OTT providers, able to assure maximum speed and capacity, suppor1ng our full stream.
Confiden1al Document-‐ Maxfone intellectual property
The final result is born from the beginning. We aim to provide qualified and reliable data. For this reason, all our sources are carefully cer1fied through a very selec1ve protocol, able to constantly analyse their quality, the contents and the influence on the network.
Confiden1al Document-‐ Maxfone intellectual property
At your side We invest much of our 1me in research, development and training, and we know that your Company’s Digital Integra1on process should be supported by our advisors, trainers and analysts, at your side. Always.
Confiden1al Document-‐ Maxfone intellectual property
Custom-‐made tools The graphical representa1on about events is always the best way to understand and analyse informa1on. The solu1ons developed, can be customized, according to different business needs, using search engine and sta1c, dynamic or live displays.
Confiden1al Document-‐ Maxfone intellectual property
While analy1cs’ science has very solid founda1ons, analy1cs business applica1on is a rela1vely new phenomenon: its origin dates back mainly to the publica1on in 2007 of “Compe1ng on Analy1cs: the New Science of Winning”, Thomas H. Davenport and Jeanne G.Harris. In business prac1ces, today, where analy1cs tools are posi1oned, how many companies have already adopted this new and effec1ve decision process approach? Since speed of changes is bringing companies to become more quick in moving and business are increasingly gaining knowledge in analy1cs advanced applica1ons, is not surprising to see that analy1cs are referred to as the most used predic1ve tools. More than double are companies that, since 2009, today are using these tools. The increase of predic1ve applica1ons and the increasing demand towards analy1cs able to an1cipate the future, suggest how these new tools have ever more sophis1cated capaci1es.
Confiden1al Document-‐ Maxfone intellectual property
Social Meter Analysis is one of the most powerful and comprehensive suites on the market, capable of suppor1ng the data capture, source monitoring, cer1fica1on and analysis development, providing in this way a vital support for the enhancement of your market strategy. All components ensure high final informa1on provided standards related to its reliability, quality and depth, with a customer friendly and customizable interface.
Confiden1al Document-‐ Maxfone intellectual property
Bigdata
Source BLOG, FORUM, RSS,
WWW, SOCIAL MEDIA, GOOGLE
ENGINE
Storage Data Center
Assump1on MARKET, TARGET, COMPETITOR,
INFLUENCER, TREND
Source Cer1fica1on
REPORT
REMODULATION PROCESS
HISTORY
DAY
LIVE
STREAM
BEHAVIOR
PREDICT
CUSTOMER
COMPA
NY
Mobile APP
Confiden1al Document-‐ Maxfone intellectual property
Contacts: Maxfone® Via Monte Baldo, 6 37069 – Villafranca di Verona Italy tel. +39 045 9205100 www.maxfone.it Deal manager: Marketing Management [email protected]
Confiden1al Document-‐ Maxfone intellectual property