social media on success with on eiew eiew eiew eiew on … · 2016-03-30 · your warm market is...
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SUCCESS WITH SOCIAL MEDIA
A Social Media Blueprint for Building Your Mannatech Business and Helping Others Do the Same
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SUCCESS WITH SOCIAL MEDIA | 3
INTRODUCTION: Using Social Media to Launch Your Mannatech Success 1
Social media—it means a lot of things to different people. For others, it
doesn’t mean anything because they’re not engaged with it. If you’re like
most people, however, you’re probably participating in social media to some
degree or other. But here’s the thing—are you using it to its full advantage?
Or better yet, is your social media working for you by creating a newfound
platform for long-term success?
Social media can be a very powerful and versatile tool for building your
Mannatech business. In fact, many direct sales leaders argue that to achieve
any meaningful level of success in the current direct sales space, you have
to incorporate social media as a key component of your business-building
efforts. Just a few years back, social media was an “either-or” in the world of
network marketing. But times have changed, say industry leaders.
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4 | MANNATECH
So what if you’re not using social media?
Or perhaps you are, but you’re not really
sure how to use it to your advantage?
Don’t worry—that’s why we’ve produced
this guidebook. It’s designed to help
anyone—no matter their age or
experience—seamlessly implement social media and its growing power into
their business plan for newfound success with a Mannatech business.
Social Media Is a Must-HaveAnother reminder—at this point you shouldn’t wonder if social media is
necessary to be successful in network marketing. It’s clear that social media
is no longer an “either-or” in network marketing. Rather, it’s simply a “must-
have” to thrive in today’s market. And effectively using it can make a world
of difference in taking your Mannatech business to a new level of growth,
success and team-building.
One last thing. The technologies that drive social media are constantly
changing, and doing so at a fairly rapid rate. This means that you have to
invest some time and effort to keep current what’s the latest. That’s not an
easy thing to do. But it’s worth it —because very few people do. So whatever
efforts you invest in learning and keeping up with the latest advancements
in social media will place you far ahead of most other marketers—which you
know is a tremendous advantage for finding success.
Everyone wants to
know how to build a
business using social
media. So let’s show
them how!
– James Hannan
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SUCCESS WITH SOCIAL MEDIA | 5
SOCIAL MEDIA 1012Before we get into defining what social media is, it’s helpful to understand
that network marketing was the “original” social media. People have always
networked with people, interacting, educating, sharing, recommending,
and so forth. Network marketing has always been primarily a human-to-
human, face-to-face interaction. This personal aspect is still crucial in network
marketing. Now, however, we have the ability through numerous digital
tools to extend our “social” reach to hundreds and thousands of people that
otherwise would have been impossible just a few years ago.
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6 | MANNATECH
A Basic Explanation of Social MediaSo, what is social media? First of all, the term
“media” refers to an instrument of communication.
Consequently, the newspaper and radio are
traditional forms of media. The thing is, traditional
media communicate information only in a one-way
format, with information flowing from the media to
the consumer.
Social media, on the other hand, is considered
an instrument of communication because there is
definitely a flow of information. But social media
differs in one key way from traditional media.
Instead of the media source being the only entity
creating, controlling and disseminating content,
social media is more the “hub” of interaction
between many creators of content and consumers
alike. Not only is information passed back and forth,
but there are other levels of interaction as well,
including commenting, discussion, and commerce.
In simple terms, social media is a multi-laned
avenue with various junctions and avenues that
gives you the ability to communicate, socialize
and interact in ways that were virtually unheard of
just twenty years ago.
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SUCCESS WITH SOCIAL MEDIA | 7
Where Should You Start?If you’re already using social media, you likely know that there are literally
dozens of social media applications available today. But what if you’re
not using social media? Many people who aren’t on social media feel
overwhelmed by suggesting that they somehow have to be an expert user
for each of these.
But this is simply not the case. You don’t need to become an expert at all
of these. Instead, we suggest you become adept at using one social media
application, particularly one that is very popular and well-established in
today’s internet community. As of this writing, Facebook, Twitter, Instagram,
and Pinterest are some of the most popular. Facebook would be our choice
(and it’s what we’ll most refer to in this training guide.)
Social Media = Greater Range of InfluenceTraditional Media (Newspaper, TV, Radio) Social Media
Traditional Media consists
of a one-way flow of
information from information
source to consumer
Social media consists of multi-
directional flow of information,
sharing, recommending and
interaction between consumer
and a virtually endless number of
entities (consumers, companies,
media, etc.)
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8 | MANNATECH
Of course, once your feel comfortable
using Facebook (or the social media
of your choice), you can begin using
additional social media platforms to
grow your Mannatech business.
Don’t Forget the Fundamentals!Why should you use social media?
There are three primary reasons:
1) To build your personal and
professional brands
2) To grow your Mannatech
business organization
3) To support your Mannatech team
If you focus on these social media
fundamentals, everything else will
fall into place!
PSYCHOLOGY
101 WHY SOCIAL MEDIA
WORKS
• If you understand how
social media functions,
you’re more likely to
utilize it
• Most people engage
in social media to feel like
they’re part of a “purpose”
• Most people want to be
heard, seen and validated
— social media provides
that platform
• People typically won’t use
social media to purchase a
product or opportunity
from you, but they will
buy YOU!
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SUCCESS WITH SOCIAL MEDIA | 9
TAKING THE WORLD BY STORMJust how big has social media become?
It’s a true global phenomenon:
Active Users on Social Media
1.44 BILLION
560 MILLION
191 MILLION
205 MILLION
300 MILLION
330 MILLION
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10 | MANNATECH
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SUCCESS WITH SOCIAL MEDIA | 11
NETWORK MARKETING: The Original Social Success Plan3
Now that you see how social media is constructed and how it operates, it’s
not hard to see that in many ways, network marketing was the original social
media. Network marketing has long served as a viable model for people to
build a business by connecting with, educating, supporting, training and
inspiring others in a personal way. To be clear it was (and still should be!)
carried out on the phone, using “snail mail”, or face-to-face over coffee at
the local bookstore. But it’s helpful to see how the underlying principles that
have driven network marketing for so long also are what make social media
so attractive—and so effective.
And perhaps the most important point is this. Network marketing will always
be a person-to-person business model—social media can’t change that. But
this personal aspect so critical to network marketing success can certainly be
enhanced by using social media. Even more exciting, however, is that with
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12 | MANNATECH
social media we now have the ability
to broaden and extend our “social”
influence to hundreds and thousands
of people—all over the world if we
want—that before would otherwise have
been impossible.
Turn the Heat Up on Your Cold and Warm MarketsIn network marketing, a “warm market” consists of those people one
knows (family, friends, neighbors, colleagues, co-workers and so on).
Traditionally, one’s warm market would have been largely limited to
geographical location. That means the vast majority of your warm market
would have lived close to you.
But with social media, things have experienced a big-time change. Now,
your reach to others extends far beyond geographical proximity. That means
your warm market is naturally much bigger. Furthermore, social media can
completely transform your ability to convert significant percentages of cold
market prospects into members of your warm market—a vastly improved
scenario compared to the days before social media.
That’s right—social media has eliminated many of the obstacles—location,
time and overall accessability—to successfully converting previously
unknown cold market recruits to warm market prospects.
“People will join
leaders who are
able to train them to
capture the power
of social media!”
– James Hannan
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SUCCESS WITH SOCIAL MEDIA | 13
Just imagine the possibilities of expanding your
warm market. Today with the ease and reach of social
media, you can develop warm market relationships
with people on the other side of the world in
places you would never be able to visit, much less
live. And you can do it almost instantaneously—a
“like,” response or recommendation to an unknown
person’s post not only begins building a warm market
foundation with that person, but also with other
people who see your interaction with that person. As
you continue to interact with this person over time,
there may be several people in places all over the
world who feel they “know” you by viewing your
comments, recommendations or other interactions—
even though they’ve never seen or talked to you
in person. The great part? It all happens with a few
clicks of the mouse.
The “Person to Person” Principle Still RulesNetwork marketing is a business that succeeds
because of the personal touch. In fact, it’s about
much more than business—it’s as much about
creating the life we want for ourselves and those
we love, and helping others do the same. This
personal element will always be crucial—and it
can’t be replaced.
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