social media and h1n1

16

Social Media and H1N1 Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services 1 Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011

Upload: chandler

Post on 11-Feb-2016

41 views

Category:

Documents

0 download

Report

Download

Tags:

Embed Size (px):

DESCRIPTION

Social Media and H1N1. Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services. Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011. Why Social Media? What H1N1 showed us:. It’s where the people are - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Social Media and H1N1

Social Media and H1N1

Using Social Media to Manage Your Message

Kate FowlieCommunications Officer

Contra Costa Health Services

1

Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011

Page 2: Social Media and H1N1

2

Page 3: Social Media and H1N1

Why Social Media?What H1N1 showed us:

•It’s where the people are•Access large audience quickly•Viral (in a good way)•We need to be there to communicate our message•Inexpensive and easy to use

3

Page 4: Social Media and H1N1

Positive FeedbackJun 11, 2009

“I found that the CoCo County has a profile just for the Health Services Dept….Sometimes I am surprised at the adoption of social media by government…I wouldn’t have expected the Contra Costa County to have a Twitter account. Good for you CoCo County!”

-Tweet by local blogger with 3,373 followers

4

Page 5: Social Media and H1N1

What CCHS Uses & How• Podcasts• Twitter• Facebook• Blogs• YouTube

5

Page 6: Social Media and H1N1

6

Page 7: Social Media and H1N1

7

Page 8: Social Media and H1N1

Visits to Flu Pages on CCHS Website

8

Page 9: Social Media and H1N1

Visits to Cold Weather Tips on CCHS Website Following Tweet

9

Page 10: Social Media and H1N1

10

Page 11: Social Media and H1N1

11

Page 12: Social Media and H1N1

Adopting Social Media• Deciding What to Use• How to Use it• Have a strategy & policy • Monitor activity/respond

12

Page 13: Social Media and H1N1

Challenges and Barriers• Staff time• Keep it fresh• Increased exposure (taking the good with the

bad)• Appropriate use• Doesn’t replace traditional outreach

13

Page 14: Social Media and H1N1

Getting the Most Out of Your Social Media

• Coordinate your social media• Return the favor• Promote your social media (on website, in press

releases, factsheets, etc.)

14

Page 15: Social Media and H1N1

15

Page 16: Social Media and H1N1

More information

CCHS Website: cchealth.orgTwitter: http://twitter.com/CoCoHealth Facebook: Contra Costa Health Servicesmashable.comsocialmediagovernance.com

[email protected]

16

Social Media Template: Social Media Engagement

Social Media and H1N1 Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services 1 Bridging the Gaps: Public

Social Media - naturallyaustin.org€¦ · Social Media #ExpoWest @NatProdExpo . Find your kitten Social Media ... Social Media #ExpoWest @NatProdExpo . Social Media #ExpoWest @NatProdExpo

Influenza A(H1N1)v virus vaccination programmelibrary.nhsggc.org.uk/mediaAssets/H1N1/H1N1 vaccination program… · Flu A(H1N1)v virus • Mid-February 2009 – outbreak of respiratory

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

H1N1 Information

Social Media Week: Social Media University

Social Media Roundup - Social Media Planning

H1N1 Virus SWINE FLU. How does H1N1 Influenza spread? Coughing Sneezing

Social Media + ? = $: Nonprofits and Social Media

GAO-11-632 Influenza Pandemic: Lessons from the H1N1 ...3Throughout this report, we use “H1N1 influenza” to refer to the 2009 H1N1 influenza. We also use “H1N1 pandemic” to

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Social Media and Social Media Marketing

H1N1 2009. How can you catch H1N1 Contact with infected pigs or contact with contaminated H1N1 (SWINE) viruses Through contact with a person with H1N1

Social media strategy | Social media marketing

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

Diaspora Social Media, South African Social Media, Ghana Social Media

Intro to Social Media, Social Media Tools, Social Media Campaign

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Influenza A(H1N1)v virus vaccination programmelibrary.nhsggc.org.uk/media/220683/H1N1 vaccination... · Flu vaccines and GBS • A cluster of GBS cases reported following swine flu

Text Analytics in Government - Sas Institute · analysis of the H1N1 virus, social media strategies for intel - ligence, and using text analytics to predict research trends. Sabo

Pandemic (H1N1 )

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Storytelling & Social Media: Social Media ROI

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

H1N1 Web and Social Media Metrics - Centers for …...CDC.gov H1N1 Web and Social Media Metrics H1N1 Web and Social Media Metrics Cumulative Data Report April 22, 2009 – June 30,

Social Media Roundup - Bad Social Media

H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 H1N1 Coverage of swine flu in Central

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

Social Media and more Social Media

Pandemic Influenza H1N1:Pandemic Influenza H1N1: What it ... for distribution 10... · Pandemic Influenza H1N1:Pandemic Influenza H1N1: ... What To Do IF You Get Sick ... • Cid

Gripe A H1N1 1918-2009 Influenza A H1N1 - uptc.edu.co · Protección Social e Instituto Nacional de Salud, ... Los síntomas de la gripe A H1N1, ... con motivo del lanzamiento de