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CDC.gov H1N1 Web and Social Media Metrics

H1N1 Web and Social Media Metrics Cumulative Data Report

April 22, 2009 – June 30, 2009

Division of eHealth Marketing (DeHM)

National Center for Health Marketing (NCHM)

Centers for Disease Control and Prevention (CDC)

Date Posted: August 25, 2009 1

CDC.gov H1N1 Web and Social Media Metrics CDC.gov Web Summary:

CDC.gov & H1N1 Flu Pages • Since the beginning of the H1N1 flu

outbreak, more than 216 million pages have been viewed on the CDC.gov Web site. Of these pages, nearly 40% of the traffic was related to novel H1N1 flu information.

CDC.gov & H1N1 Flu Pages (In Espanol) • Since April 22, more than 3.65 million pages related to H1N1 flu

information were viewed in Spanish.

E-mail Updates • Since the beginning of the novel H1N1 flu outbreak, more than

201,285 users subscribed to receive e-mail updates related to H1N1 flu-related information and more than 3.3 million e-mails related to H1N1 flu have been sent.

2

3

CDC.gov H1N1 Web and Social Media Metrics CDC.gov Social Media

TwitterWidgets

Mobile

Social Networks

eCards

Graphical Buttons

CDC.gov H1N1 Web and Social Media Metrics CDC.gov Social Media Summary:

• Since the beginning of the H1N1 flu outbreak, millions of users have taken advantage of CDC’s social media channels

• Some of the top channels utilized to disseminate H1N1 flu information and data were: – Widgets – Podcasts – RSS feeds – Buttons – CDC-TV – YouTube – CDC Mobile – Content Syndication

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CDC.gov Web

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CDC.gov H1N1 Web and Social Media Metrics Between April 22 to June 30 2009, CDC.gov received more than 216,432,931 page views and 77,354,799 visits.

6

CDC.gov received it’s highest ever daily page view count on April 30, 2009:

14,103,534 page views

Average: 3,091,899 views per

day

CDC.gov H1N1 Web and Social Media Metrics Between April 22 to June 30 2009, the H1N1 flu site (http://www.cdc.gov/h1n1flu/) received 82,544,149 page views

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The highest daily page view count occurred on April 30, 2009: 7,950,822 page views

http://www.cdc.gov/h1n1flu/

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2,959,048 page views

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CDC Social Media

10

11


42,674 clickthroughs from over 100

buttons

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131,468 views of

syndicated H1N1 content

13


97,211 views of H1N1 videos

on CDC-TV

14


57,956 views of H1N1

content on m.cdc.gov

15


10,885,946 views of H1N1

RSS Feeds

16


614,396 downloads of

CDC H1N1 Podcasts

Vie

ws

of H

1N

1 F

lu R

elat

ed W

idge

ts

100000

80000

60000

40000

20000

0

CDC.gov H1N1 Web and Social Media Metrics Widgets

Views of H1N1 Flu Related Widgets

120000

3,044,233 views of CDC Flu Widgets

22-A

pr-0

923

-Apr

-09

24-A

pr-0

925

-Apr

-09

26-A

pr-0

927

-Apr

-09

28-A

pr-0

929

-Apr

-09

30-A

pr-0

91-

May

-09

2-M

ay-0

93-

May

-09

4-M

ay-0

95-

May

-09

6-M

ay-0

97-

May

-09

8-M

ay-0

99-

May

-09

10-M

ay-0

911

-May

-09

12-M

ay-0

913

-May

-09

14-M

ay-0

915

-May

-09

16-M

ay-0

917

-May

-09

18-M

ay-0

919

-May

-09

20-M

ay-0

921

-May

-09

22-M

ay-0

923

-May

-09

24-M

ay-0

925

-May

-09

26-M

ay-0

927

-May

-09

28-M

ay-0

929

-May

-09

30-M

ay-0

931

-May

-09

1-Ju

n-09

2-Ju

n-09

3-Ju

n-09

4-Ju

n-09

5-Ju

n-09

6-Ju

n-09

7-Ju

n-09

8-Ju

n-09

9-Ju

n-09

10-J

un-0

911

-Jun

-09

12-J

un-0

913

-Jun

-09

14-J

un-0

915

-Jun

-09

16-J

un-0

917

-Jun

-09

18-J

un-0

919

-Jun

-09

20-J

un-0

921

-Jun

-09

22-J

un-0

923

-Jun

-09

24-J

un-0

925

-Jun

-09

26-J

un-0

927

-Jun

-09

28-J

un-0

929

-Jun

-09

30-J

un-0

9

17

18


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1,731,666 views of 14

H1N1 YouTube videos

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10,793 fans total

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22



Email Updates

1

250,000

200,000

150,000

100,000

50,000

0

CDC.gov H1N1 Web and Social Media Metrics Email Updates:

Subscribers to H1N1 Updates 178% increase in subscribers to email updates

22-A

pr-0

9

24-A

pr-0

9

26-A

pr-0

9

28-A

pr-0

9

30-A

pr-0

9

2-M

ay-0

9

4-M

ay-0

9

6-M

ay-0

9

8-M

ay-0

9

10-M

ay-0

9

12-M

ay-0

9

14-M

ay-0

9

16-M

ay-0

9

18-M

ay-0

9

20-M

ay-0

9

22-M

ay-0

9

24-M

ay-0

9

26-M

ay-0

9

28-M

ay-0

9

30-M

ay-0

9

1-Ju

n-09

3-Ju

n-09

5-Ju

n-09

7-Ju

n-09

9-Ju

n-09

11-J

un-0

9

13-J

un-0

9

15-J

un-0

9

17-J

un-0

9

19-J

un-0

9

21-J

un-0

9

23-J

un-0

9

25-J

un-0

9

27-J

un-0

9

29-J

un-0

9

2

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

CDC.gov H1N1 Web and Social Media Metrics Email Updates:

H1N1 Emails Sent 3,268,570

H1N1 emails sent

22-A

pr-0

9

24-A

pr-0

9

26-A

pr-0

9

28-A

pr-0

9

30-A

pr-0

9

2-M

ay-0

9

4-M

ay-0

9

6-M

ay-0

9

8-M

ay-0

9

10-M

ay-0

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12-M

ay-0

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14-M

ay-0

9

16-M

ay-0

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18-M

ay-0

9

20-M

ay-0

9

22-M

ay-0

9

24-M

ay-0

9

26-M

ay-0

9

28-M

ay-0

9

30-M

ay-0

9

1-Ju

n-09

3-Ju

n-09

5-Ju

n-09

7-Ju

n-09

9-Ju

n-09

11-J

un-0

9

13-J

un-0

9

15-J

un-0

9

17-J

un-0

9

19-J

un-0

9

21-J

un-0

9

23-J

un-0

9

25-J

un-0

9

27-J

un-0

9

29-J

un-0

9

3


CDC-INFO

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CDC.gov H1N1 Web and Social Media Metrics H1N1 Inquiries to CDC-INFO

3,500

Nu

mbe

r of

In

quir

ies

3,000

2,500

2,000

1,500

1,000

500

0

Emails Calls 22

-Apr

22-M

ay

22-J

un

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Screenshots of CDC

Social Media during

H1N1

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