social media: back to basics by chloe nicholls
DESCRIPTION
This is a short presentation about how social media can be used to engage your users and build your brand.TRANSCRIPT
SOCIAL MEDIA: BRINGING IT BACK TO BASICS
BY CHLOE NICHOLLS
Traditional media channels
ONE-WAY COMMUNICATION
SOCIAL MEDIA HAS DISRUPTED TRADITIONAL FORMS OF MEDIA
BRAND
HOW CAN BRANDS USE CONTENT STRATEGY TO ENGAGE CONSUMERS AND DRIVE REACH VIA SOCIAL MEDIA CHANNELS?
#1 Building a community
Using scheduled 'Twitter chats' to directly engage with your followers
Using Pinterest to visually display your products via a mood board
Using video to spread your message
Using Flickr to display your photos & engage with your community
Using influential bloggers as brand evangelists
Using Buzzfeed to sponsor content via native advertising
But what happens when social media goes wrong?
Scheduled Tweets can sometimes contain accidental messaging
Posting images on Facebook that alienate your audience
Original Artwork by Rosea Posey
Or using Facebook as a forum to argue with your customers
I've heard this all before! Give me something new?
Upload your own playlists to Mixcloud
Create your own branded content via Urturn
Use targeted marketing via the GPS mobile app Waze
To recap:● Social Media is a two-way conversation● Using different types of channels with specific targets =
more engagement● Social Media is a great way to engage with your
audience, and get instant feedback about your products ● Although it can be low-cost, Social Media outreach
requires a budget - especially when producing video content and sponsored blog posts
● Don't use Social Media to just sell your product, think of it as an extension of your brand
● Brands should keep an eye out for startups that explore new ways to produce content, increase reach and engagement for their community