social media course 2015
TRANSCRIPT
CURSO AVANZADO DE REDES SOCIALES
PLAYA DEL CARMEN ENERO 2015
MAIN GOAL
To promote products or services strategically through measuring, analysis and programming digital tools and generaGng a segmented brand exposure naGonally and
internaGonally. Promover productos ó servicios a través de herramientas
digitales de medición, análisis y programación estratégicamente y de manera segmentada generando una
exposición de marca a nivel nacional e internacional.
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Which digital opGon is suitable for my business?
FACEBOOK BE SOCIAL EDUCATION TWITTER: @BeSocialEdu INSTAGRAM: besocialplayadelcarmen SET CLEAR GOALS HELP MEET EASY TARGETS
WHO IS YOUR CUSTOMER?
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QUALIFIED CUSTOMER/
BUYER PERSONA
INTERESTED CUSTOMER
WHAT YOU NEED TO BE SUCCESSFUL?
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Social Media Stats
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84% of B2B marketers use social media in some form. (Aberdeen) The majority of marketers (59%) use social media for 6 hours or more weekly. Websites using the +1 bu`on generate 3.5x the Google+ visits than sites without the bu`on. (HubSpot) Pinterest is retaining and engaging users as much as 2-‐3 Gmes as efficiently as Twi`er was at a similar Gme in their history. (RJMetrics) Instagram photos with hashtags get more likes than photos that do not. 43% of all marketers have found a customer via LinkedIn in 2014. (HubSpot State of Inbound, 2014) 36% of all marketers have found a customer via TwiLer in 2014. (HubSpot State of Inbound, 2014) By 2017, 87% of internet device sales will be smartphones and tablets (FORBES) An incredible 27,000,000 pieces of content are shared each day.(AOL)
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Content is the king Engagement is the Queen
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TRUST SOURCES: h`ps://news.google.com
TALKALERTS www.google.com/trends www.twirus.com (TT)
RELATED WEB SITES: www.visitmexico.com www.travelreport.com
www.webcamsmexico.com h`p://www.huffingtonpost.com/
SHORTENER BIT.LY
SOURCES
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CONTENT
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INSPIRATIONAL PHRASES
• www.brainyquote.com • www.quoteland.com • www.Quotegarden.com • www.wikiquote.com
DESIGN • h`p://www.recitethis.com/
UPDATES IDEAS
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TESTIMONIALS Y SLIDE DECKS
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NEWS &
SHARE CONTENT FROM ANOTHER ACCOUNTS
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BEHIND THE SCENES MARKETING OFF LINE EVENTS
LIVE TWEET
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QUESTIONS
TRENDING TOPICS
HASHTAGS
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#MexMONDAY #TastyTuesday #TravelTuesday
#Weddingwednesday #ThrowbackThursday #BeachThursday
#FunFriday #FollowFriday #HappySaturday #SunsetSunday
DIGITAL STRATEGY SECTUR (MEXICO TOURISM BOARD)
#TurismoAventura #TurismoCultural #TurismoHistórico #Gastronomía
#MéxicoSabeA #SabíasQue #PuebloMágico #FotodelRecuerdo #Entérate
#Víveloparacreerlo
COMMON MISTAKES
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Excessive use of hashtags | Include many links | Direct Selling | Do not respond to negaGve comments | Beg for Follow back, RT, MT, FV Spelling | Use same content on mulGple networks | Link FB with Twi`er
Excess label
The perfect Tweet
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TIPS
1 2
3 4
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• Crecer comunidades estratégicamente.
• Interacción con usuarios. • Tweetdeck el PR digital • Tweet chat Entérate que están
haciendo los vecinos.
CASO PRÁCTICO Facebook & TwiLer
www.tweetdeck.twiLer.com FACEBOOK BE SOCIAL EDUCATION TWITTER: @BeSocialEdu INSTAGRAM: besocialplayadelcarmen
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PROGRAMACION POST POWER EDITOR CREAR ANUNCIOS
CREAR CAMPANAS CPC
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Incorporar al Plan de Contenidos Creación de Alianzas Digitales
Crecimiento de comunidad digital segmentada Uso de TT
Dirigir tráfico a siGo web
ESTRATEGIA DIGITAL EN TWITTER
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SOURCES
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h`p://www.applied-‐perfecGon.com/wp-‐content/uploads/2014/06/Social-‐Media-‐StaGsGcs-‐2014-‐Inforgraphic-‐Long.png h`p://blog.hubspot.com/markeGng/social-‐media-‐stats-‐infographic h`p://www.mediabistro.com/prnewser/study-‐social-‐media-‐amplifies-‐companies-‐mistakes_b101843 h`ps://blog.twi`er.com/small-‐business h`ps://support.twi`er.com/ h`p://www.hubspot.com/markeGng-‐staGsGcs h`p://theonlinecircle.com/wp-‐content/uploads/2014/08/Twi`er_Size_Dimensions_Cheat_Sheet_Infographics_OnlineCircleDigital.pdf h`p://www.talkwalker.com/alerts h`p://www.powtoon.com/ h`p://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-‐87-‐of-‐connected-‐devices-‐by-‐2017-‐will-‐be-‐tablets-‐and-‐smartphones/ h`p://www.slideshare.net/duckofdoom/aol-‐nielsen-‐content-‐sharing-‐study
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