introduction to social media course

The Six Minute StrategistBusiness Strategy, Work Smarter

© John colley 2012

http://jbdcolley.com

Introduction to Social MediaPresentation to The Recovery Career Service



© John colley 2012


Contents

Part 1 - Introduction Part 2 - A Social Media Manifesto Part 3 - Landscape Part 4 - Strategy Part 5 - RCS’s ObjectivesPart 6 - ToolsPart 7 - Tips and Tricks



© John colley 2012


Part 1INTRODUCTION



© John colley 2012


4 Questions



© John colley 2012


Who are your Audience?



© John colley 2012


Where are theyon Social Media?



© John colley 2012


Part 2A SOCIAL MEDIA

MANIFESTO



© John colley 2012


What is social Media?Social

InboundOnline

Connected




© John colley 2012


How does Social

Media work?



Socialisation

Know Me

Trust Me

EvangeliseMe

Pay Me

Like Me

Find Me

© John colley 2012




How good are your relationships?

But...You need to map this process to your network....

© John colley 2012




Quality ofNetwork

Spectator

Activist

Evangelist

Patron

Pedestrian

Absentee

© John colley 2012




© John colley 2012


6 PSTHE OLD LANGUAGE OF

MARKETING



© John colley 2012


PRODUCTPRICEPLACE

PROMOTIONPACKAGINGPUBLICITYNOT ENOUGH



© John colley 2012


THE NEW LANGUAGE OF

MARKETING




© John colley 2012


CONNECTENGAGE

ADD VALUESHARE

ENCOURAGEREFER




© John colley 2012


This is allContentDriven




© John colley 2012


CONTENT TEXT

AUDIOVIDEO

IMAGES




© John colley 2012


CONTENTOWNEDEARNED

PAIDShared = Social



© John colley 2012


COMMUNITYWHO?WHAT?

WHERE?HOW?

WHEN?



© John colley 2012


ACCESS ANYWHEREdesktop laptoptablets

smart phonesTV



© John colley 2012


150?



© John colley 2012


“THE COGNITIVE LIMITTO THE NUMBER PEOPLE

WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL

RELATIONSHIPS”



© John colley 2012


COMMUNITYFANSLIKES

FOLLOWERSCONNECTIONS

FRIENDS



© John colley 2012


Who is inYour

Tribe?



© John colley 2012


SOCIAL MEDIAMANIFESTO



© John colley 2012


DON’T SELLSHARE

ADD VALUE



© John colley 2012


Part 3LANDSCAPE



The Marketing Ecosystem

http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf© John colley 2012


http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf




In summary...this means...


PrintExperiential

Audio/Visual

Public Relations

Out of Home

MobileDirect

MarketingLocationBased

ONLINE

© John colley 2012






Podcasts

eCommerce

Gaming

Search

OnLineAdvertising

VideoCasting

Blogs

SocialNetworking

Email

Websites

The Online Ecosystem consists of...

© John colley 2012




© John colley 2012


Lets look at this another way...



Expressing Networking

GamingSharing

SocialPlatforms

Lets look at these in more detail...

© John colley 2012




Publication Discussion

Aggregation

Search Niche B2B Mobile Tools

Content

Product Place

SocialGames

CasualGames

CasualMMO MOG MMORPG

SOCIAL PLATFORMS

Expressing Networking

GamingSharing

SocialPlatforms

© John colley 2012




© John colley 2012


ExpressionContent Creation

DiscussionWordPress Blog

Twitter



© John colley 2012


NetworkingB2B

MobileLinkedin

Mobile Application



© John colley 2012


SharingContentYouTubeiTunes

SlidesharePinterest



© John colley 2012


Social PlatformsFacebookGoogle+



© John colley 2012


What? Why?Who?

Characteristics?How?

Action?



© John colley 2012


Lets Reorganise this to make it more useful...



© John colley 2012


WEBSITE

NETWORKING

BLOG

IMAGES

AUDIO

VIDEO

PLATFORMS LINKEDINTWITTER

YOUTUBE

ITUNES

PINTERESTSLIDESHARE

FACEBOOKGOOGLE+



© John colley 2012


HUB AND SPOKE



© John colley 2012


Part 4STRATEGY



© John colley 2012


WebsiteControl

BlogEmail List

Video and Audio



© John colley 2012


WebsiteFunnel Strategy

CommentsCalls to ActionFree Give Away

Links



© John colley 2012


Content CreationRepurposeEverGreen

StoriesPersonal

Publishing Strategy



© John colley 2012


Text Strategy1.Blog Post2.Share on Linkedin, Facebook, Twitter, Google+3.Embed an Image - share on Pinterest4.Record it in audio - publish on iTunes5.Make a short Intro Video - publish on YouTube - link back to Blog post6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms



© John colley 2012


Audio Strategy

1.Record a Podcast, publish on iTunes2.Share on Linkedin, Facebook, Twitter, Google+, other platforms3.Create a blog post about it4.Embed an Image - share on Pinterest5.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms




© John colley 2012


Video Strategy

1.Record a Video, publish on YouTube2.Take the Audio track, publish on iTunes3.Share on Linkedin, Facebook, Twitter, Google+, other platforms4.Create a blog post about it5.Embed an Image - share on Pinterest6.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes7.Create a video page on your website




© John colley 2012


Image Strategy

1.Have a photo Gallery on your Website2.Publish images in blog posts3.Share images on Google+, Linkedin, Facebook4.Invite community to create images5.Share on Pinterest and Flickr and other platforms




© John colley 2012


Search Engine OptimisationAuthority & Relevence

KeywordsOrganic or Paid

Page 1 of GoogleYouTube

Content & Links



© John colley 2012


Part 5RCS Case Study



© John colley 2012


problems?High staff turnover

Key defectionsLow staff morale

High recruitment costsLack of references for

candidates



© John colley 2012


Blog = WordpressImages = iPhone

Video = iPhone, iMoviePodcast = Samson GoMic,

Garage Band, iPadioPresentation = Screenflow,

iMovie



© John colley 2012


Learn MoreListen to Podcasts6MS 2013 Calendar

http://jbdcolley.com/calendar(its Free, No Sign Ups)



http://jbdcolley.com/calendar

http://jbdcolley.com/calendar

© John colley 2012


YouTubeTagging

TranscriptLead Brite Embed ToolKeep Short <3 minutes

AnnotationsCalls to Action




© John colley 2012


Policies and Guidelines

Take Legal AdviceSpeak to other Organisations

and Companies



© John colley 2012


Thank You...Questions?




introduction to social media course

Education

john colley

social http

audio http

value http

landscape http

awaylinks http

tricks http

questions http