Engagement: Social Media Etiquette (Organizational)

WHAT SOCIAL MEDIA IS

Collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, are among the different types of social media.

WHAT SOCIAL MEDIA IS NOT

It is not real life It is not social news (so news is not interchangeable with media) Technology alone Digital marketing Promotion Trending Followers/Friends/numbers (even though numbers are great)

TYPES OF SOCIAL MEDIA

Facebook Twitter LinkedIn Instagram Google+ Pinterest Youtube

WHAT ENGAGEMENT IS

WHAT IS ETIQUETTE

It is all about how you should conduct yourself while engaging across the social web.

It’s about using good common sense, being yourself and acting like you would if you were having these interactions face to face.

WHY SOCIAL MEDIA ETIQUETTE

Why do we need social media etiquette? How does my etiquette affect the web? Do I need to be conscious of my etiquettes to attract my

audience? How does etiquette affect sales and conversion?

PROS AND CONS OF SOCIAL MEDIA ETIQUETTE

PROS reduced marketing costs increased sales increased traffic to your website improved ranking on search engines greater customer engagement greater access to international markets opportunity for customer feedback opportunity to conduct market research about your customers improved networking opportunities with customers and other businesses.

CONS

Not having a clear marketing or social media strategy may result in reduced benefits for your business.

Additional resources may be needed to manage your online presence.

Social media is immediate and needs daily monitoring. If you don't actively manage your social media presence, you

may not see any real benefits. Risk of unwanted or inappropriate behaviour on your site,

including bullying and harassment. Greater exposure online has the potential to attract risks. Risks

can include negative feedback, information leaks or hacking

DOS OF SOCIAL MEDIA ETIQUETTES FOR ORGANISATIONS

Genuity Interest Professionalism Content Social media policy

DONTS OF SOCIAL MEDIA ETIQUETTES FOR ORGANISATIONS

Gossip Information Virus Misrepresentation Tarnish Grammar and Spelling

Quick Tips for Twitter, Facebook, Blogs and LinkedIn Etiquette

TWITTER

Share Automation Promotion Caps lock Reach out for resolution

FACEBOOK

Respect Photos Status updates Tagging Privacy

BLOGS AND FORUMS

Community Comments Promote tolerance Rules Pop ups

LINKEDIN

Connections Communication Time

REFERENCES

 Ivy Wigmore, Definition of Social Media-http://whatis.techtarget.com/definition/social-media

Pros and Cons of Social Media Etiquettehttp://www.business.gov.au/business-topics/business-planning/social-media/Pages/pros-and-cons-of-social-media.aspx

Travis Balinas, Dos and Donts of Social Media Etiquette, http://www.outboundengine.com/blog/social-media-etiquette-for-business-25-dos-donts/