social media etiquette and policy 2010
DESCRIPTION
Social Media Etiquette and Policy for Small Business 2010TRANSCRIPT
Social Media EtiquettePresented by NeXt IT
Shawn WillsonPaige Brockmyre
Agenda
Getting Started Implementation LinkedIn guidelines Facebook guidelines Listen & Measure Results Tools : breakout
#1: Budget Constraints
Concerns with Social Media
#3: Impact Employee Productivity
#2: Security Risks
#4: Potential for Imperiling the Company’s Reputation
Social Media Policy
• Be transparent about working for NeXt I.T.• Post meaningful, respectful comments • Stick to your area of expertise • When disagreeing with others’ opinions, keep it appropriate and
polite• If you want to write about the competition facts straight and that you
have the appropriate permissions. • Never comment on anything related to legal matters, litigation, or
any parties Next I.T. may be in litigation with. • Never participate in social media when the topic being discussed may
be considered a crisis situation. • Be smart about protecting yourself, your privacy, and Next I.T.’s
confidential information.
Who’s going to do it?
• Determine who will be an admin
• Identify a schedule of tasks
• Create measurable metrics
• Expand brand or product awareness: How you will get your brand name out there
• Build community: How you will attract and keep them engaged
• Qualify fans and convert them to customers: How you will solicit information from users and use that insight to further the relationship
• Improve customer satisfaction: How you plan to offer exceptional service
Goals for the program
Sample Schedule
Daily◦ Respond to comments made by your community◦ Check Alerts, digests (2 emails)
Weekly◦ Post to Facebook 1-3x per week◦ Post a Blog weekly◦ Update your Linkedin status 1-3x per week
As Needed◦ Create events, upload pictures
Connect them to repurpose (with care)
General Guidelines
Negative Posts
Option One: Respond directly
Option Two: Let the community respond
Option Three: Remove the comment
General Guidelines
How to respond to comments◦ Respond!
Photo use policy◦ Be careful or get permission
Geolocation Notes ◦ Use it wisely
General Guidelines
Accepting and Sending invitations from people you do not know
Sending the form invitation
Remind me HOW? I know YOU?
Email address in profile box
Using Linkedin Answers and Groups
Linkedin Guidelines
Business vs Personal Page Page to be fully developed
Facebook Guidelines
Google Alerts
Listen & Measure Results
Google Blog Search
Listen & Measure Results
Twitter Search
Listen & Measure Results
Social Mention
Listen & Measure Results
Nutshell mail
Listen & Measure Results
Q & A Breakout session: Get started w/ these tools
◦ www.google.com/alerts◦ blogsearch.google.com◦ search.twitter.com◦ www.socialmention.com◦ www.nutshellmail.com
Thanks for coming!
Wrap up