social media for boosting business

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated

companies. All other marks contained herein are the property of their respective owners.

The Fundamentals

of Digital Marketing

Social Media for Boosting Business



Make sure your sound is not muted

If you have any issues during the

webinar, please contact: [email protected]

We will have time for questions

Tweet using #practicalmarketing

Available on demand within minutes

Welcome!



Tina Stock | YP | Executive Director, Marketing

tinastock.com

@tinadstock.

• YP is North America’s largest local search, media and

advertising company

• Our mission is to help local businesses and communities grow

• We generate 40 billion annual impressions on the YPSM Local Ad

Network and have 3,000 marketing consultants helping over 570,000

businesses get, and keep customers

Meet your presenters

About YPSM



Janet Fouts :: CEO Tatu Digital Media

janetfouts.com

@jfouts

About Janet

• Established Tatu in 1996 for online community

• Wide range of businesses worldwide

• Social media management, advertising

• 4 books on Social Media

Meet your presenters



What is Social Media?



Get Your Ducks in a Row



Choose Your Networks

• What kind of communication do

you prefer?

• What networks are your

customers on?

• What are your resources?

• Who’s going to do the work?

• Track everything!



Your Goals

• Brand Visibility

• Lead Gen

• Customer Support

• Market Research

• Competitive Awareness

• Professional Development



Facebook

• Engagement is key

• Only 2% of page posts in newsfeed

• Ad rates $0.50 and $1.25 CPE

• Fake fans degrade you and your

page

• Get them engaged



Facebook

• Share content that matters

to fans

• Curate from external

sources to build affinity

• Learn from what works and

what doesn’t

• Do more of what works

• Promote to stay in the

newsfeeds



Off Facebook

• Add a Like button wherever you can

• Offer incentives to follow you

• Use traditional marketing

• Make sure content aligns with the

draw

• Be a resource to come back to

• Offer deals and discounts



Facebook Graph Search



Twitter

• Great traffic driver

• Short bursts

• Look for opportunities to engage

• Create lists

• Talk to people not at them



Twitter (Always Be Listening)



Twitter

• Use Hashtags

• Twitter chats

• Search for people with

problems you can solve

• 5-20 posts per day

• Schedule posts that

listen and respond

• Auto direct messages?



YouTube

• #2 search engine world-wide

• 1/3 of all online activity is watching

video

• 75% of users visit the website after

watching a video

• 90% of users say viewing a product

video is helpful

**data via DigitalSherpa, Insivia



Youtube

• Customize your channel

• Keep it simple and casual

• Update consistently

• Respond to comments

• Keyword rich descriptions

• Testimonials

• Haul videos and contests



Youtube Promos



LinkedIn

• Set up a company page

• Add jobs to get more views

• Use Showcase pages for

products

• Share information useful

industry wide

• Get recommendations

• Encourage staff to link and

share



Putting Together the Pieces



• Schedule your time

• When are you most effective online?

• When is your network online?

Efficiency



• Scheduling and management

• Listening and brand monitoring

Tools- HootSuite

• Scheduling

• Manage multiple accts

• Delegate

• Save searches

• Lists

• RSS feed input



Tools- Buffer



Tools- SocialBro



Tools- SproutSocial



Ask Me Anything

Questions!

[email protected]

@jfouts

JanetFouts.com

TatuDigital.com

408.216.7423

mailto:[email protected]



Don’t miss out

Be sure to register for the next

in the fundamentals of digital

marketing series:

February 18, 11:00 am PT

Email Marketing Messages

Best Practices

In association with

adsolutions.yp.com/small-business-marketing-center/

webinars/omi-series

More Free Advanced Training

onlinemarketinginstitute.org/courses/yp

© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP Holdings LLC affiliated companies.

All other marks contained herein are the property of their respective owners.

social media for boosting business

Small Business & Entrepreneurship