social media for business beginners

Social Media:

What is it and what can I do with it?

KatugaSM2. 10th April 2009

• Social Media: online media, providing the facility for communication.

• Allows for readers / viewers to comment.• Blogs – individual or group voice • Expression is not restricted to professionals.


Examples

• Blogs: Wordpress, Blogger, Typepad, etc.• Forums• Facebook: currently 200 million users; photos,

videos, notes, status updates, applications, pages, etc.

• Twitter: status updates only.• Flickr: photographs.• YouTube, Vimeo: Video.


Blogs


• A blog is a means to discuss issues important to you.

• If used for business, it can be a way to inform customers of changes in the business, to discuss issues affecting the business, or particular problems you have faced recently.


Using a Blog

Forums.


• Find a suitable forum for you / your business.• Become an active and respected member of

the forum – “go to” person for information and advice.

• Build a reputation!


Using Forums

Facebook


Using Facebook

• Pages: free advertising and updates – an online presence for your business. - Notes, photos and videos – means to update people on what you are doing.- Groups – news and discussion

• Paid for targeted advertising


Twitter


• Updates, links and conversations.• Build a reputation!• I’d like to see electricians, Plumbers,

locksmiths, and builders on Twitter...• ... to provide a quick response when I need a

service.


Using Twitter

Flickr.com


• Photo sharing: can put examples of work you have done – portfolio –

• Use to advertise your capabilities.• Can also use photos for “how to” guides


Using Flickr

Youtube.com


• Video sharing: can put video of work you have done or video relevant to your profession.

• Use to advertise your capabilities and knowledge of your sector.

• Can also upload “how to” guides.


Using YouTube

• Must have linked strategy.• Make a post on a blog, then publicise it on

Twitter and cross-post it onto a forum or add it as a note on Facebook.

• Use as many routes to linking with potential customers as possible.

• Routes to market – reputation cheaper than advertising.


Using Social Media

[email protected]@katugasm2.co.ukhttp://twitter.com/nigellegg07973 153047


Katugas Social Media

mailto:[email protected]

mailto:[email protected]

http://twitter.com/nigellegg

social media for business beginners

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