social media for capture
TRANSCRIPT
Social Media for Capture
Snapshot of today’s discussion
Social media defined
Social media for deal intelligence
Social media for SME positioning
Social media for capture marketing
Engaging federal marketing
Q&A
What is social media
forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)1
1 Merriam-Webster
Platforms toconsider
Slideshare
Google+
YouTube
Deal Intelligence
Scouring the web
Researching individuals
Listening to grantees
Researching potential partners
Competitive assessment of messaging/positioning
Positioning the Team
Positioning key staff
WHEN: Ideal for takeaways, New bids, or Recompetes where we are positioning a new PM or technical leads
WHO: PM and named technical staff who are bid in key positions – best when the SME’s are already or willing to speak, publish, and use social media
WHAT: Enhance LinkedIn Profile and teach how to use; evaluate possibility of other social media platforms; provide toolkits to capture team; provide 1:1 training where needed
HOW: Engage with federal marketing team to evaluate potential and bring in social media expertise
Example:Twitter
HOW TO:• Be transparent• Share content• Engage with target
audience• Collaborate with
marketing
Example:Linked In
HOW TO:• Complete
profile + post projects
• Share, comment, post (80/20 rule)
• Join groups, participate in discussions
Emerging:Slideshare
WHEN TO:• If the SME is presenting at
conferences often
Emerging:YouTube
WHEN TO:• If SME is speaking at
conferences often• If SME is interviewed on TV news• If SME’s work products can be
demo’d in highlights reels
Emerging:Google+
WHEN TO:• If it will be important to be found in
search engines• Tied to your @gmail.com account
Emerging:Pinterest
WHEN TO:• If aggregating content into one
“dashboard” might help• If target audience uses (i.e. early
educators)• Improves search engine rankings
Outbound messaging
onsocial channels
Digitalcapture marketing
Change perceptions
Signal a teaming relationship
Engage on neutral platform
“Re-target”
Share content
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