Social Media Strategy for SMB

“How to generate business, and set the stage for future business. Branding your services within social media.”

By:Peter Gailey - PIM Coach214.336.1286pgailey@gmail.comhttp://www.linkedin.com/in/petergaileyhttp://www.pgailey.wordpress.com/

So you are a PMP!!!

• Just completed a great project!!!

• Where do I go now that I am done???

• I am on the “Bench” with no new projects in the pipeline……….

• THIS IS YOUR STRATEGY TO GET WORK!!

Social Networks – Where do you Stand?

YOU ARE

HERE

What's So Special About Social Media? How Social Are You?

• REALITY: You can't ignore it. Hundreds of millions of people are involved so far, and it's just a few years old.

• Social networking - Facebook • Business people - LinkedIn • 140 characters sent to thousands in a second -Twitter • For videos, it's YouTube • Photos, it's Flickr• Private messaging - Texting • Individual expressions - Blogs • Chronologging - Wikipedia• Personal website and Business website.

GET FOCUSED!!!• Create your personal tagline (Brand)

• Appear focused

• Create your 30 second elevator pitch

• Point out your “RELEVANT” skills

• Explain your experience

• Distinguish yourself from the crowd

• How will you help them?

BRAND YOU

• UNIQUE and AUTHENTIC to you • Relevant to your field• Current content

EXERCISE:• Picture a funnel:• Top attributes, Passions, Strengths, Values,

Purposes, Goals, Vision• Bottom: Personal Brand Statement

THE GOOD NEWS: • Everything you do in social media is documented on

Google. And those documentations affect your ranking

•

– Social media is an opportunity, a space in cyberspace that gives you an individual place to build awareness of you, to brand yourself, DIFFERENTIATE YOURSELF!!

– Generate Business and opportunities

Call to Action!!!• Get Ready

– Resume, “Brand Statement” Content, White Papers, Projects, Pictures, Recommendations, References

• Get Set – Pick your social Sites – I recommend LinkedIn, FaceBook,

Twitter, YouTube, a BLOG, a Personal Website

• GO!!!– Communicate your BRAND via Social Media!!– Build out your profiles with KEY WORDS, Get Connected,

Generate content, Become an EXPERT in your field

Peter Gailey - Brand Statement Focused High Tech Sales Leader who grows

the top line, bottom line, and market share by setting strategy and building teams that execute that strategy directly, or through channel Alliance Partners. Has grown start-up companies, Divisions within Fortune 100 companies. Helped create and grow new entities within Fortune 100 companies. Manages major accounts and starts and manages sales campaigns from scratch. Expert in channel sales.

Personal Web Page

LinkedIn profile

LinkedIn search for Vice President Sales

Peter Gailey’s BLOG

Facebook – BranchOut Profile

Peter Gailey

Get going and get positioned, so that your future can be secured:

Woody Allen says, "80% of success is showing up.“

• Sign on. • Establish an account on each of the major sites. • Post something. • Tweet something. • Connect with someone. • Do it yourself!!!!!!• Do it every day!!!!!• And learn by updating as much as you can on your

own. - Jeffrey Gitomer

LinkedIn - Business Get connected

– Be able to be found (Key Words!!) – Previous employment – Education – Websites – Twitter – Recent activity – Status – Groups and Associations – Additional applications

12 Essential Tips for Success in Social Media

• 1. Establish Clear Business Objectives and Metrics• 2. Reset Your Notion of Marketing Communications• 3. Clarify Your Positioning (Brand)• 4. Identify the Influencers (Connections)• 5. Listen Before You Launch (See Others)• 6. Integrate Social Media with SEO (Key Words)• 7. Engage Your Audience (Questions and Answers)• 8. Engage Your Employees - LinkedIn• 9. Engage Your Customers - LinkedIn• 10. Be Honest and Authentic• 11. Define Metrics According to Business Objectives• 12. Fail Quickly. Fail Cheaply by - MotiveLab

Social Marketing Content Strategy

ContentDepth

Frequency of Interaction

Website

Email Marketing

High

HighLow

Low

Social Marketing Content

ContentGeneration

ContentDistribution

The Hub and Spoke Model - Your Website

Social Media Attracts and Drives Web Traffic

Parting shots!!

• Create / Fix Your Profiles – Look good!– Think Keywords– Be Complete – Be Relevant

• Check Your Other Sites – Be Consistent

• Be Social– Have Meaningful Conversations– Provide Value– Be Present!– Be able to be Found

How to build and propagate “BRAND YOU” to generate

NEW BUSINESS

References

Repeat Business

Word of Mouth

News Letter

BLOG

Twitter

FacebookPersonalBusiness

LinkedIn

BRAND YOU

What's So Social About Social Media? How Social Are You?

Credits

• Deane Delisle – LinkedIn Webinars and presentations in Slide Share

• Jeff Gitomer – Book “Social Boom”• David Lanners – “Key to higher LinkedIn

Rankings” (Find this within my linkedIn profile as an attachment.)

• Tom Jackson – SailFish Marketing

• HubSpot.Blog – Great Content!!

Social Media Strategy for SMB

Peter Gailey – PIM Coach

214.336.1286

pgailey@gmail.com

http://www.linkedin.com/in/petergailey

http://www.pgailey.wordpress.com/