Social Media in Financial Services Marketing

Social media is not Media. The key is listen, engage and build relationship – David Alston

When it comes to Industries that use social media, financial industry seems to be rated lower.

It is not because people don’t bother about their finances

That’s why it seems difficult to use Social Media for Financial Service Marketing

It is just that people will pay more to be amused than to be educated

Here are few ways to use Social Media for Financial Service Marketing

Use Facebook for engagement, tell true financial stories that affect people’s live.

Use Twitter to provide practical financial tips that people can make use of instantly like Vanguard Group

Produce serial videos for your audience on YouTube Channel. Video gives you authority on the your expertise. Create weekly podcast or Webinar

Let people know you are going to release new videos ahead.

Choose Google plus for friends and hangout because it aids your organic searches.

LinkedIn must be favourite Social Media as professional

Write post, comment on people’s post and presentation. Share your presentation on Slideshare.

Ask relevance questions! People want to be asked questions… so ask for it.

Share people answers in your blog and let them know how much it has helped.

Financial Services need not to be complex… make it simple

Remember you must have goals for doing all this before you set the stage. Measure your progress. Social Media is Business

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