social media: its time is now
DESCRIPTION
Presentation on Social MediaTRANSCRIPT
Diane K. Danielson
CEO, www.DowntownWomensClub.com
Social Media: its time has come.
What is social media?
Web 2.0 – Software tools that can be customized and rely on “user-generated content.”
Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”)
Social Networking – Using Web 2.0 tools to network.
The big three.
3
The business meeting
The reunion/friends’ night out
The cocktail party
Social media by the numbers
250,000,000 - number of active Facebook users
133,000,000 - number of blogs indexed by Technorati since 2002
32,000,000 - number of Twitter users
16,000,000 - number of LinkedIn users
Social media flowchart
Target market
YouBlogs
Website
Blogs
Website
Why social media differs from traditional marketing
Social interaction = 2-way conversation ROI is difficult to measure:
Based on time not $$$ Difficult to track word of mouth
But, you can track clicks. Website = costly billboard on your own
property Social Media = free billboard on the highway
It’s a portfolio, not just a profile Make public/update URL Include as much info as possible
Meet people through: Search by name/keyword Groups – join others or start your own Answers – share your expertise
Create a company profile
LinkedIn Groups
LinkedIn Answers
Profiles, Groups and Pages
Profiles, Groups and Pages Apps and throwing sheep Status updates (microblogging) The ultimate “warm call” cnn.com/Facebook partnership
Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.
intentional advertising Smart CRM
pages
pages
Why do people twitter? Promote brands & products Connect/reconnect with people Monitor online image
Company reputation Customer service
Market research Trends Competition
Search = new google
Your @name & icon
What’s your brand? @DowntownWoman v. @DianeDanielson
Icon: avatar, logo or you? Be consistent (even across platforms)
Case study: cleats
Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them
What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want
something new. Orange is the hot new color Customization is a new trend.
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Case study: cleats
What do you learn? Competitors Bloggers Retailers
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Case study: cleats
30/30/30/10 rule Ways to meet people
Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”
Social Media: time management
Create a schedule Sampling of Twitter Tools:
www.hootsuite.com times your tweets, tracks links www.twhirl.org auto shortens links www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook
Sidebar: a bit about search
“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
Top US websites (Facebook 3, Twitter 13, LinkedIn 28).
Why you should write a book review on Amazon (#14).
Final Tips
Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the
conversation. Schedule time for this into your week.
Have set days/times Test out a new feature each time Make X number of new connections
What’s next?
Companies become more personal & accountable.
“Tribes” become more important. Rise in membership sites, people want to be
contributing members/not consumers. Social networking = jet fuel for network
marketers/affiliate programs. By 2012: more people working from home
than in an office = good for women.
What’s next? Downtown Women’s Club
Created a Teleclass and eBook series: The Downtown Women’s Club Beginners Guide to Facebook, Twitter, etc.
Developed an affiliate/publishing program. For members For non-profits For future eBook authors For network marketers
What’s next?
Recommended Reads
Here Comes Everybody: The power of organizing without organizations – Clay Shirky
Groundswell – Charlene Li and Josh Bernoff Tribes – Seth Godin Me 2.0 – Dan Schawbel The Facebook Era – Clara Shih Don’t Make Me Think – Steve Krug eBootCamp – Corey Perlman Trade-Off: Why some things catch on and
others don’t – Kevin Maney
Diane K. Danielson ceo, DowntownWomensClub.com
Target marketYo
uBlogs
Website
Blogs
Website