ldd2012 - social media now
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Post on 01-Nov-2014
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Let's Do Digital 2012 - Jo da Silva from Adido presents 'Social Media Now'TRANSCRIPT
Social Media NowJo da Silva
91% of online adults use social media regularly
70% of adult social networkers shop online
53% of active adult social networkers follow a brand
Social Media is a Piece of Cake.
Here’s my process:
1. Figure out who your audience are
2. Where they hang out
3. What they want from you
4. Go talk to them
Figure out who your target audience are
1
Identify Where Your Target Audience Hang Out
2
Google Consumer Barometer
Twitter Discover
Klout
Peerindex
Addictomatic
Socialmention
Brandwatch
Radian6
Sentiment Metrics
Find out what your customers want from you
3
Go Talk To Them
4
Key Takeaway.
The four steps to successfully using Social Media:
1. Figure out who your audience are
2. Where they hang out
3. What they want from you
4. Go talk to them