social media management software vendor landscape
DESCRIPTION
Struggling to make sense of the complex and fast moving social media management vendor landscape? Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team has grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address.TRANSCRIPT
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Direct from the perspectives of end-users
Authentic User Reviews | www.trustradius.com
Usability – SMMS users place a high emphasis on usability/ user interface.
Mobility – a desire to access SMMS products via mobile devices.
Integration – capabilities to tie to other systems including CRM and analytics.
Acquisition Risk/Impact – acquisition by large platform vendors may slow feature development.
Enterprise Scalability – many larger organizations require enterprise functionality like team workflow.
Key Factors to Consider
Listening
Social Selling
AnalyticsVendor Landscape
Social MediaManagement
Promotions
Curation
Customer Care
Publishing/Engagement