social media marketing by the numbers
DESCRIPTION
Social Media Squad is a social media marketing firm specializing in grassroots marketing and online social marketing. These numbers have been compiled to back up our claim that every company needs a presence in the social web.TRANSCRIPT
Social Media by the Numbers
Cold hard facts of why you need a social marketing campaign.
78%of 26,486 say consumer recommendations are the most credible form of advertising
according to a global Nielsen survey
3XOnline social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions.
JupiterResearch, March 2007
84%said they would trust user reviews over a critic
Marketing Sherpa, July 2007
62%named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%) when asked what source they would be “very likely” to consult before making a decision about their entertainment options
Marketing Sherpa, July 2007
64%of consumers reported wanting to see user ratings and reviews
Forrester, 2008
71%of online shoppers read reviews
Forrester, 2008
78%of consumers trust the advice of other consumers
Nielsen “Trust in Advertisin Study” 2007
84%of marketers agree that building customer trust will become marketing’s primary objective
1to1 Media survey of the 1to1 Xchange panel, April, 2008
82%of marketers agree that collaboration with customers will prevail over marketing
1to1 Media survey of the 1to1 Xchange panel, April, 2008
42%of consumers said they prefer being able to find the answers they need online on their own
Harris Interactive, May 2007
2xThe share of traffic to question-and-answer Web sites has more than doubled from 2007 to 2008
Hitwise 2008
25,300,000
Number of visitors to Yahoo Answers in February
comScore Media Metrix, March 2008
210,806,000
Number of blogs online. We will get yours noticed.
cffm.umn.edu
#1Social Networks are the most popular sites for the coveted 18-24 year old age group. Thats right, social networks beat search engines, web based email and most surprisingly porn.
Time 2008
73%of online users have read a blog.
36%of consumers think higher of a company if they have their own blog
