Marketing Automation 2015

in 10 numbers

Focus on strategy and ideas, iPresso does the rest.

59% of companies currently use Marketing Automation to some extent.

All the statistics are derived from Ascend2’s Marketing Automation Strategy Survey Report .

Another 34% plan to do it in the foreseeable future.

86% of companies rate Marketing Automation as successful

at achieving important objectives.

The most important objectives of a Marketing Automation strategy are: sales revenue increase – 47%,

lead generation increase – 47%,

improved lead nurturing – 44%.

88% consider Marketing Automation important to the overall success of their

marketing program.

Lead nurturing is seen as the most valuable feature of Marketing Automation (52%),

followed by comprehensive analytics and reporting (51%).

53% of all companies surveyed see their budget for Marketing Automation

increasing in the year ahead!

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