Social Media Marketing strategy for Theatre Business

Author : aLBi

INTRODUCTION

Social Media channels are commonly used in order to connect people together throughout the world using theInternet. It could be through social networks, forums, blogs or media sharing websites, people can now have aconversation online, with anybody on any subject, permitting them to share their experiences and valuableinformation.

The famous US based market research company KPMG announced in early 2015, that 55 percentage of newsreports firstly announced in internet, 67 Percentage of worlds population find out best tourist location fromInternet and 47 Percentage of the question answer discussion happens via Online. The report summarizes thatInternet is something which is equal to food or shelter to a human being and it has a great impact in their day today life.

Looking on a business perspective, it goes without saying that Social Media Marketing has offered a largevariety of new opportunities for companies to promote their brand, products and services.

SCOPE

•Improve Brand awareness

•New customer acquisition

•Ticket sales

•Engagement & Experiment

•Audience research

SIGNIFICANCE

•Cost Effective

•Direct interaction b/w prospect or suspect

•It could cover a large audience in a short span

•Would build a brand image among the public

•Doesn’t require much human effort.

RISK INVOLVED

- : Updating your social media accounts takes time and effort.

- : The information is only visible for a short time before newer posts replace it. (Most of thecompany directly dive into it by creating an account and randomly post since they just wantsto have one and finally they fail).

- : Bad news can go viral as easily as good news, hence a close content auditing needs to bedone on a timely basis.

- : Content has to be accurate and precise otherwise visibility will be very low.

SOCIAL MEDIA ETTIQAUTES FOR BUSINESS

SELECTION OF THE BEST SOCIAL MEDIA PLATFORM

Slide Share quora Reddit

THE DIGITAL TREND

Picture courtesy : We are Social

THE MAJOR PLAYERS IN SOCIAL MEDIA

Picture courtesy : Nelson.com

FACT TABLE

1- On an average middle east people visit social media about 4+ hours in a day

2 - 90% corporate companies use social media actively to promote their product and services.

3 - 2 out of 3rd nationalities can reach Dubai on an average fly distance of 4 hours

4 - There are more than 26000 Millionaires lives in Dubai (As per UAE National Bank Survey 2014)

5 - Dubai is a cosmopolitan city where people from 200 nationalities are residing & one out of 5 Best tourist

location in the world according to BBC Traveler

6 - On an average 50 million people visit Dubai every year.

7 - Dubai World Cup, Shopping Festival , Film Festival, Marathon, Tennis Championship etc; are the main events

8 - Arabic is the fastest growing language on the Web with a penetration rate of 18% worldwide.

9 - The most exited event is Dubai Expo expected to boost UAE Market.

So the Question here is….???

“How do we get people to show up our performance ? (2) How do we get those same folks to come back for our next performance “

• Have a target on the school or college students : - Select the best 10 schools-colleges and provide a show on a minimal price !

Children's can be a better source to pressurize their parents and motivate them to the theatre performance !

• Make our show as a status symbol : - e.g. : Wimbledon ! One of the most prestige's game show in the world expected to

welcome only the VVIP, and VIPs

• Be a Guerrilla :- Guerrilla marketing is an awesome way to get attention in your local area, but it’s the hardest to pull off.

• Go viral : -Viral marketing is a really effective way to use social media. A video/Post /Picture can be viral and grab attention

of social media users

• Word of mouth : - Encourage the employees to speak about the shows and experience in their circle. Ask the artist to promote

the content or share the experience via online and this can create an engagement in social media, gives us a lot of leads.

• Dedicate the performance for a social cause or something that’s can impact a positive talk in the society.

• Catch the attention of different association or clubs in and around Dubai and give them an offer.(Rotary/Lion’s clubs)

• Sponsorship

METHODS THAT CAN BE APPLIED FOR CAMPAIGN/ PROMOTION OF A THEATER SHOW !

CONCLUSION

Success of Social Media strategies cannot really be concluded yet. Time is bringing new opportunities every dayin the Social Media universe. Each channel is evolving regularly, offering more and more valuable marketingfeatures for businesses. Also, new Social Media channels are being launched every month, offering new businesspossibilities and new areas of marketing research.

So for a theater business point, its superior to have an active social media presence filled with high qualitycontents so that we could hit the market and generate customers in a best and easy way.

BIBLIOGRAPHY

Google.comLinkedin.comNelson.comForbs business magazine We are Social – Official WebsiteOther Online articles and business journals

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