Social Media Marketing

CONDUCTED BY:ENGR. MD. ABDUR RASHID

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Twitter and Facebook as tools that topple governments? We'd have laughed off that idea a few years ago -- but the "Arab Spring" protests prove that social media ignites (and spreads) passion and outrage better than any other communication vehicle

Overview

What is it?The use of social networks, online communities, blogs or any other online collaborative media for marketing, sales, public relations and customer service.

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1. that it is free,2. it takes very little time and you can reach

millions of people with one simple forum thread or bulletin

3. you can reach people from all walks of life and this may indeed be better for your business in the end.

4. Increased Awareness of the Brand and Offerings5. Increased Traffic6. Improved SEO7. Reduced Marketing Expenses (High ROI)8. Forging New Business Partnerships (B2B

increased)

The Benefits of Social Networking

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According to  The Nielsen Company, the world’s leading marketing and media information company◦ world-wide usage of social networking sites has grown 82% in

the past year◦   Social media networks and blogs consume nearly 25% of

people’s online time

A recent poll by SaleSpider, asked 384 small and medium business owners about their current and intended use of social media in 2011.  Of those asked, ◦ 75% plan to give social media an increased role in their

marketing plan,◦ while 66% said social media has proven to improve their

sales and profits

Case Studies

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Visit following Website -http://www.facebook.com/CMPhotographics

What did you saw? CM Photography earned $40,000 over 12

months period investing $600 at facebook add.

Case Study of CM Photography Company

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2010 survey by Fortune Magazine:◦116 (23%) of the primary US corporations listed

on the 2010 Fortune 500 have a public-facing corporate blog updated in the past 12 months.

◦298 (60%) of the new Fortune 500 companies have regularly-updated corporate Twitter accounts. This number is up dramatically from 35% last year.

◦280 (56%) of the 2010 Fortune 500 companies have now a solid presence on Facebook.

◦The Fortune 500 companies which regularly use social media technologies belong to a wide spectrum of industries.

Case Study

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1 Social media outlets/platforms ◦ Social networking websites and blogs◦ Cell phones

2 Engagement◦ Electronic engagements among customer and business men

3 Campaigns ◦ Any Presidential Election

4 Tactics ◦ Twitter◦ Facebook◦ Blogs◦ LinkedIn◦ Youtube

5 Marketing techniques ◦ Like Targeting, COBRAs, and eWOM companies

6 Social media marketing tools◦ Social Bookmarking (bookmark is a locally stored websites at browser menu)

7 Implications on traditional advertising ◦ Minimizing use◦ Leaks◦ Social media marketing mishaps

Social Media Marketing Ways

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Major Social Media Website

Website Lunched User (Sep 2011)

www.facebook.com 2004 75 Crore

www.youtube.com 2005

www.twitter.com 2006 20 Crore

www.linkedIn.com

www.plus.google.com 2011 2.50 Crore

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Home◦ Accounts Settings◦ Privacy Settings◦ Logout

Favorites◦ Welcome◦ News Feed◦ Messages

Lists◦ Close Friends◦ Family

Pages◦ Your created business pages

Facebook Features Practice

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Visit www.facebook.com Sign up

Open Business Page Login to facebook account Click on create Page Follow some steps

Open Add Page Click on Create and Add

Open Account at Facebok

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Open free mail at www.google.com Visit www.youtube.com

Open account at youtube

For new user For Old userClick on Create AccountFollow steps

Click on Sign inGive userGive password

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My Account (Example: engrmarashid1) Channel

Show Your videos Add/Remove Comments at Chanels

Videos See list of your videos Click on upload (New video add mp4 type) Click on upload video

Subscriptions Add other user to your account Click on subcription Search others by name at search box Click on subscribe

Inbox Messages from/to other users

Settings Personal settings changes Click on save change

Sign Out Quit from your account It is must to do for your security purpose.

Youtube Features Practice

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1. Give your business a face Try for Branding your company

2. Drive people to your website increase traffic and conversions.

3. Direct business link your video is to direct people to your website or business profile

4. NAP (name, address, phone number)5. Use the description field

YouTube is the second largest search engine in the world, so make sure the description beneath your video has  keyword relevant content

6. Focus on entertainment, not advertising7. Get optimizedo Discover you from sea. SEO need keyword

8. Get collaborating ‘cross-promotion’ that join with other fellow.

8 YouTube Tips for Business Marketing

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Visit

www.youtube.com/user/engrmarashid1

Visit My Youtube Accounts

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Sign up at www.youtube.com◦ For this you have to be google email accounts

Do Sign in Click on Press and Blog Click on Make Blog

How Blogging?

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Major Features:◦Profile Management◦Add Company Page◦Jobs◦Groups Discussion

www.linkedin.com

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To add a Company Page: 1. Move your cursor over Interests at the top

of your homepage and select Companies.2. Click Create in the Create a Company Page

box on the right.3. Enter your company's official name and

your work email address.4. Click Continue and enter your company

information. 5. http://marketing.linkedin.com/

Note: To publish your Company Page you must include a company description (250-2000 characters including spaces), and company website URL.

www.linkedin.com

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Thanks