social media monitoring and publishing in russia

27
SOCIALMEDIAWORKSHOP MOSCOW – ST. PETERSBURG

Post on 14-Sep-2014

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Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.

TRANSCRIPT

Page 1: Social Media Monitoring and Publishing in Russia

SOCIALMEDIAWORKSHOP MOSCOW – ST. PETERSBURG

Page 2: Social Media Monitoring and Publishing in Russia

Introduction to Social Media Software

Keely SayeInbound Marketing DirectorRiggs Partners

Page 3: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

Page 4: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

http://blog.bufferapp.com/social-media-frequency-guide

Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts.

VK or Facebook•1 - 2 times per day•7 days a week

Page 5: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

http://blog.bufferapp.com/social-media-frequency-guide

Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts.

Twitter•14 times a day on weekdays

• Midnight to 10 pm• 1 per hour

•7 times a day on weekends• 3 am to 9 pm• Every 3 hours

Page 6: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

http://blog.bufferapp.com/social-media-frequency-guide

Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts.

Linkedin•1 time per day•Weekdays•20 posts per month

Page 7: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

http://blog.bufferapp.com/social-media-frequency-guide

Your social media automation plan should include engagement outside of this schedule, but in general terms, this is how often you should schedule posts.

Google+•All posts•Search engine optimization

Page 8: Social Media Monitoring and Publishing in Russia

HOOTSUITEA social media management system that takes the form of a dashboard and supports monitoring and scheduling posts across various networks.

Company name and tagline goes here

Page 9: Social Media Monitoring and Publishing in Russia

HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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HOOTSUITE

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SCHEDULING POSTS1. Choose your networks

2. Write a compelling headline

3. Paste link to shorten

4. Schedule at a future date and time

Page 24: Social Media Monitoring and Publishing in Russia

SCHEDULING POSTS

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SCHEDULING POSTS

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SCHEDULING POSTS

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THANKSFORATTENDING MOSCOW – ST. PETERSBURG