social media on the beat
DESCRIPTION
These are slides for my Aug. 23 workshop for the Daily Freeman.TRANSCRIPT
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What’s your social media strategy?
Ways to use social media• Daily routine• Find sources• Breaking news• Crowdsourcing• Investigative reporting• Distribute content• Personal & newsroom accounts
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
• Connect w/ sources (balance, disclosure?)
• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as
well as yours)• Look for people in the news• Ask for permission to use photos
• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with
eyewitnesses
Before the big story breaks• Follow lots of local people
(NearbyTweets, replies, retweets, check followers)
• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy
(#okstorm)• Use Twitter routinely on your beat
Quakes, tornadoes, floods• Indonesia• Twitter HQ
When the big story breaks• Twitter Search
(advanced)• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Address rumors (say
what you don’t know)• Seek photos
• Converse• Answer questions• Thank contributors• Promote fresh content• Link to new reports
(even competitors’)• Be human (fun where
appropriate)
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
Verify, verify, verify
Verify, verify, verify
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow• Tweeps mentioned in interesting tweets
• Do agencies on beat post photos?• Search for keywords, photos• Invite people to contribute photos on
news stories• Connect w/ people posting photos• Seek permission (check conditions)• Give credit
• Do agencies, people on beat use?• Watch for public videos getting attention
(will often see links, mentions on Twitter)• Embed in stories, blogs
• “Mayor” is great source about a business or venue (employee or customer)
• See who has checked in for breaking news story
• Tips might provide questions for stories• Break story w/ Foursquare “shout”
• Connect with sources• Find new sources through connections,
groups• Discussions help find experts• Check updates, slides, travel• Search by location & keyword
• Find sources on breaking news stories• Follow sources in Circles• Follow beat topics in Sparks• Interview by video Hangouts
Niche social sites• SlideShare• TripIt• Yammer
What’s next?
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
Curation tools• Google & other search engines• Twitter Search (advanced)• Other Social media search• Storify, Storyful, Chirpstory• Blackbird Pie• Quote URL
Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help
you vet & verify• Check links, tweets & information on
sources• Contact sources directly• Link to original source & attribute
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