social media proposal1
TRANSCRIPT
social media strategysocial media strategy& website development& website development
MG Marketing Solutions LLC
““Social Media is notSocial Media is nota campaign.a campaign.It is a commitment.”It is a commitment.”
Jeffrey Hazlett, Kodak CMO
100,000,000 - Estimated Unique Monthly Visitors
30 - Compete Rank 9 - Alexa Rank
5 - Quantcast Rank
Source: Most Popular Social Networking Websites | Updated 6/1/2011 | eBizMBA
Recommended Social Network sitesRecommended Social Network sites
550,000,000 - Estimated Unique Monthly Visitors
3 - Compete Rank 2 - Alexa Rank
2 - Quantcast Rank
400,000,000 - Estimated Unique Monthly Visitors
4 - Compete Rank 3 - Alexa Rank
4 - Quantcast Rank
People oriented Business oriented Support channelAd placement
APPROACH 1
General Goal• Reclutar promotores/agentes
Product/Service to offer• Oportunidades de empleo/ingresos
Idioma• Español
Market Segmentation• Geographic who live in one of the
countries: United States, Puerto Rico, Dominican Republic or Chile
• Demographic Age 18 and older• Psychographic who like working
from home, looking for extra income, starting my own business, ricky martin,daddy yankee, luis fonsi,olga tañón, olga tanon,marcos witt, memo ochoa,rkm keny, sebastian rullior sebastián rulli
Estimated Reach: 1,099,640 peopleSuggested bid per click: 0.84Target: 1000 clicks (users)Total $840 + $150 set-up & management fee
APPROACH 2
General Goal• Venta directa de video postales
Product/Service to offer• Postcards From The Stars
Idioma• Español
Market Segmentation• Geographic who live in one of the
countries: United States, Puerto Rico, Dominican Republic or Chile
• Demographic Age 13 and older• Psychographic who like ricky
martin,daddy yankee, luis fonsi,olga tañón, olga tanon,marcos witt, memo ochoa,rkm keny, sebastian rullior sebastián rulli
Estimated Reach: 1,745,300 peopleSuggested bid per click: 0.77Target: 1000 clicks (users)Total $770+ $150 set-up & management fee
GENERAL APPROACH
General Goal• Reclutar promotores/agentes dirigiéndolos directamente al Company website
o al Linkedin page
Product/Service to offer• Oportunidades de empleo/ingresos
Market Segmentation• Geographic who live in one of the countries: United States & Latin America• Demographic Age 18 and older• Target by job title, job function, industry, groups
Estimated Reach: 1,400,109 peopleMinimum bid per click: $2Minimum daily budget: $10
Target: 500 clicks (users)Total $100 + $150 set-up & management fee
GENERAL APPROACH
General Goal• Reclutar promotores/agentes dirigiéndolos directamente al Company website
o al youtube channel
Product/Service to offer• Oportunidades de empleo/ingresos
Idioma• Español
Market Segmentation• Geographic who live in one of the countries: United States, Puerto Rico, Chile,
Dominican Republic• Demographic Age 18 and older• Target by like Ricky Martin, Daddy Yankee, Luis Fonsi
Estimated Reach: 1,022,840 peopleRecommended bid per click: $0.41 - $0.58Recommended daily budget: $15Clicks/day: 20-25 aprox.
Target: 750 clicks (users)Total $500 + $150 set-up & management fee
Pricing MatrixPricing Matrix
Option AOption A
Look & Feel Look & Feel
Look & Feel Look & Feel Option BOption B
Pricing MatrixPricing Matrix
Thank you!Thank you!
MG Marketing Solutions LLCPhone: 866-600-3535Email: [email protected] Web: www.themgweb.com