social media, what else
DESCRIPTION
Deutsche Orchesterkonferenz 2012 (Hannover)TRANSCRIPT
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Social Media
what else?
orchesterkonferenz 2012 / hannover [22.05.2012]
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Christian Henner-Fehr
http://kulturmanagement.wordpress.com
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Foto: Brandom Harper (Flickr, CC BY-SA 2.0)
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Foto: Ryan Gallagher(Flickr, CC BY-NC-SA 2.0)
Austin Lyric Opera
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Foto: Gerd Altmann / Pixelio.de
Die Rahmenbedingungen
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Was kann ich im Social Web erreichen?
Bekanntheitsgrad erhöhen Quantität
Neugierde wecken Aktion
Kundenservice anbieten Aktivität
Community unterstützen Engagement
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Foto: Henry Burrows (Flickr, CC BY-SA 2.0))
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Was kann passieren?
Foto: Torley (Flickr, CC BY-SA 2.0))
• Kontrollverlust• Kritik• Desinteresse
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Herausforderungen & Trends
Foto: runran(Flickr, CC BY-SA 2.0)
Foto: John Karakatsanis (Flickr, CC BY-SA 2.0)
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Foto: Andrew Bowden (Flickr, CC BY-SA 2.0)