Consumers are very demanding, unloyal, share their experiences with others and like more and more digital channels

(Source: Accenture Global Consumer Survey)

REWARDSfor purchases, feedback & referrels

EXCLUSIVE OFFERSor special that are relevant

FAMILIARTYknowing when i visit or call in

24/7COSTUMER SERVICE

PERSONALIZEproduct & services

OTHER

34%

11%

13%

12%

20%

10%WHAT

CUSTOMERSWANT

CONTEXT

WHAT IS SOCIAL LOYALTY?It’s a new paradigm that redefines the way brands relate with their consumers in the social-digital environment.

The focus is on using any possible touch point to genetrate interaction between brands and consumers.

Participation

Redemption

ReactivationActivation

Registration

Prescription

ExpectetionsEmotional PlanLateness, Reserva-tionAcceleration

SatisfactionPresent + Qualifying + Reactivation EmotionalLateness

Exceeding ExpectationsReactivation

1st princode entered

ConfirmationWelcome PackOpt-in

Registration media plan

MGM Promotional Plan, Pre-desertionFrequency

FROM PRODUCT EXPERIENCE TO BRAND EXPERIENCE

ATTRACTION LOYALTY

WHY IS THIS SO IMPORTANT?In the digital arena, more than at any other place, it’s not enough just to be there… Companies must act, be active!

Companies need to engage with their consumers, move the brands closer to them and be part of their daily life with a clear objective:

Fuss over the relationship with consumers, dialog with them and offer them new relevant experiences that generate sales and increase brand loyalty. The values of a consumer’s club have to complement the brand and huma-nize it; it’s the most empathetic and generous face of a brand.

SOCIAL&LOYAL:

social loyalty and rewards platformthat engages and activates a brand’saudience ...

connecting all of brand’s customer touch points both online and offlineto increase sales & engagement ...

rewards consumers not only for on/off-line purchases but also foractions that add value to brands ...

Social&Loyal is a social loyalty and rewards platform that engages and activates a brand's audience wherever the brand is.

We focus on connecting all of a brand's customer touch points both online and offline to increase sales & engagement and ultimately provide much more sophisticated customer understanding

The system rewards consumers not only for on/off-line purchases but also for any action they take that add value to brands. All this is done introducing gamification techniques in order to promote consumers to actively participate in our programs.

WHAT IS SOCIAL&LOYAL?

The user signs in via Facebook Connect or via

email and password. The registry form is

totally customizable with advanced field

validation.

ACCESS1

Once registered in the platform, users will have a

list of activities to interact with the brand. Those

activities will be rewarded with points.

ACTIVITIES2

Users can reedem their points in a rewards catalog

setup especifically for every company. Those

rewards can be physical products, invitations to

events, discount coupons, entries for draws, etc.

REWARDS3

HOW DOES IT WORK?

Stating in the packaging it the existance of the

program and an access URL or a QR access code.

FROM THE PRODUCT PACKAGING

1. ACCESS

Creating a section in the brand’s web site or

creating a specific landing page.

FROM THE BRAND’S WEB SITE

Creating a personalized access tab in the brand’s

facebook page or posting links that redirect to the

points program.

FROM FACEBOOK PAGE

Communicating the program by inserting a

banner in the brand’s newsletter.

EMAILING

For every purchase made users can be rewarded with points.

ENTERING PINCODESOR PURCHASETICKETS

By playing memory games o answering funny quiz games, users can earn points. Those quiz games can be used to educate consumers about the brand or products.

GAMIFICATION

Users can be rewarded for subscribing to the newsletter or for following the company in different social networks.

COMMUNICATION CHANNELS

Users earn points for conducting surveys or making product reviews in order for the company to gather consumer insights.

SURVEYS OR PRODUCT REVIEWSFor every recruited friend

points can be delivered with the objective of making the platform very viral.

FRIEND INVITATIONS

It will increase organic positioning of the brand’s website.

VISIT WEBSITESUsers are rewarded for downloading mobile apps in their smartphones (iOS and Android).

DOWNLOAD APPS

Increase the number of followers and organic reach of posts by incentivising visits to social profiles

VISIT SOCIALBRAND PROFILES

Points can be delivered for checkin-in in an event or any physical spot.

CHECK-IN IN PHYSICAL PLACES

Users are rewarded for sharing photos or videos.

SHARE PHOTOS OR VIDEOS

2. INTERACTION

Brand products or mer-chandising products shipped directly to consum-ers’ home.

PHYSICAL REWARDSIn exchange for points, the company makes a commit-ment to donate money to an NGO.

DONATIONS TO NGO’SUsers can exchange points for entries in a virtual scratch and win game.

SCRATCH AND WINThose coupons can be digital (for e-commerces) or printable (with QR and bar code).

DISCOUNT COUPONS

3. REWARDS

The platform generates automatically printable tickets with bar codes and QR codes.

INVITATIONS TO EVENTS

Users can spend points in exchange of entries for draws.

ENTRIES FOR DRAWS We can ship samples to users

homes and obtain real time feedback at a very low cost.

PRODUCT SAMPLES

KPI’S ANALYTICS

We can analyse graphically and in real-time all results regarding interaction, registrations, viralization ratios, social networks exposure, activity, visits, etc.

REAL-TIME DATA

TECHNOLOGY PARTNERS SOCIAL NETWORKS PRESS

WITH THE SUPPORT FROM

AWARDS

1. THEY STAND OUT OVER OTHER BRANDSStanding out presence in a POS shelves, broad presence in the distribu-tion channel touch points and presence in media.

2. THEY HAVE A LOW PRICEMainly represented by private labels.

3. THEY OFFER AN EXPERIENCE BEYONDTHE PRODUCT

The brand builds up a relationship with consumers and generates an added value for them that other brands do not.

DRIVERS THAT HELP US TO CHOOSE A BRAND

WHICH ARE THE BENEFITS OF USING A TOOL LIKE SOCIAL&LOYAL?

Our gamification dynamics promote high engagement rates and recurrent participation in our programs in order to be in consumers’ top of mind.

The information gathered throughout the platform will help brands to better know its consumers in order to adapt to their preferences & behaviours, and also to increase the efficacy of future marketing actions.

GENERATES ENGAGEMENT1

Rewarding consumers for every purchase made generates an exit barrier against other brands and incentivizes higher purchase repetition rates.

INCREASES PURCHASEREPETITION

CONSUMER INSIGHTS

Our platform incentivizes consumers to spread the word of a brand by rewarding them for inviting friends, share content or follow the brand in different social networks (Facebook, Twitter, Instagram, Google+)

AMPLIFY WORD OF MOUTH

Earning more points for higher amounts spent increases the average spend per purchase.

INCREASES SPEND PER TRANSACTION2 3

4 5 92% of consumers trust recommendations above other forms of advertising(Source: Nielsen)

54% of consumers admit that they wouldn’t change of brand if their purchases have been rewarded(Source: Accenture Global Consumer Survey)

More and more money will go into making a great customer experience and less will go into shouting about products and services.(JEFF BEZOS. CEO Amazon.com)

WHAT DO THEY SAY ABOUT US?

We have improved our SEO, and opened a new

window for lead generation. . We have

increased the number of followers in all the

social networks we work with and improved

our Facebook reach (just in the moment where

Facebook’s algorithm changed and caused

reach decrease in many marketers).

Our brand reputation is also getting better and

better due to positive user comments, and

has started bringing new customers. The ROI

has been positive since the first month.

(SABELA MORALES, Digital Manager Ofertix.com)

Social&Loyal has been an essential tool for our social

network activity and also for many push campaigns,

generating added value from the first day.

(SABELA MORALES, Digital Manager Ofertix.com)

We are very satisfied with the results using with

Social&Loyal; The virality level we are experiencing is

excellent and also we are achieving high participation

and engagement rates drates since we started the

project with them.

(BOB SAMII, Group Director SEO & Social Media Odigeo Group)

MAIN FEATURES

The tool allows to send facebook notifications and emails to individuals, or segments of users

SEGMENTED NOTIFICATIONS

Adapted for PC, tablet or smartphone.

MULTI-DEVICE PLATFORM

Download every data stored in the DB in .csv or excel format.

DATA BASEDOWNLOAD

Integrate your sistems with Social&Loyal using our powerfull API.

SYSTEM INTEGRATION

Optimised platform used by first-class companies.

SOCIAL&LOYAL WORKS

Supports any language simultaneusly.

MULTILANGUAGE

Social&Loyal is in constant evolution and always up-to-date.

ALWAYS UPDATED

High cost

SOCIAL&LOYAL VS. TRADITIONAL LOYALTY PROGRAM

High implementation and maintenance costs. Usually needs consultancy firm involved.

StaticThe points program barely changes over time. It’s boring for consumers and doesn’t promote interaction brand-consumer.

ClosedOnly admits consumers that have purchased a product, banning the opportunity to attract new ones.

Purely transactionalOnly purchases are rewarded .

TRADITIONAL SOCIAL & LOYAL

VS

Affordable costCosts of implementation and maintenance affordable for medium companies/brands.

DynamicRegularly new features are programed to obtain a higher degree of engagement and visits and hence, higher impact.

Open and socialIt’s open to all users with the objective of induce them to purchase and share their experiences.

Social and transactionalNot only purchases are rewarded but also any interaction brand-consumer.

SOME OF OUR SATISFIED CLIENTS

CONTACT US

EMAIL: INFO@SOCIALANDLOYAL.COMPHONE: +34 935 195 015