Solar Selfie

Contest

June 2013

GOAL

To make a basicallyintangible product (solararray) more relatable.

PROCESS

We invited people to join Microgrid employees as theyshared their solar selfie to our Facebook page, which werethen put into a single album.

Winners had 2 months to get a photo and upload it to rallylikes. Winner got a gift basket of sustainable goodies.

People relate best to other humans. I created the#SolarSelfie contest to capitalize on the selfie trend

and introduce human faces while growingengagement on the Facebook page.

ANNOUNCEMENTS

Facebook Cover Photo

Rules printed and posted online

SOLAR SELFIESMicrogrid employees and Facebook fans uploaded their solar selfies to

a Facebook album.

RESULTS

On posts promoting the contest, we got 50% higherorganic reach along with accomplishing our goal ofhumanizing our solar arrays.

Gained:

65 Facebook Fans45 Twitter Followers15 LinkedIn Page Follows