Solutions for suppliers of smart

wireless devices in Asia The opportunities for Finnish companies

References

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Drivers behind this opportunity

The rising large Asian brands face a

tough competition

Manufacturers’ challenge is how to

differentiate from others

From “Made in China” to “Designed

in China”

An Asian trend opening possibilities for

Finnish companies with innovative

offering.

Leaders in smart wireless devices

are from Asia

Various potential clients in different

parts of the wireless value chain.

”Internet of Things”

Building smart cities in China requires

advanced M2M solutions

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Examples of needs in the value chain

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Chipset Designer &

Manufacturer Design House

Wireless Product

Manufacturer (ODM/OEM/ Brand owner)

Machine2Machine

New materials,

including

nanotechnologies

Software services such

as chipset testing

Technology-enhancing

solutions

New technologies and

materials, for example

to reduce power

consumption

Innovative PCB design

enabling for example

smaller footprints

Solutions on user

interface and user

experience

Advanced

know-how and

manufacturing-related

technologies

Technology and

hardware related to

NFC and RFID

Software

solutions connected

with for example

LBS and e-commerce

High-end sensors and

receivers for smart

grids and

smart metering

Big data solutions that

enable information to

be utilized effectively

Cloud computing and

advanced security

solutions

There are various needs in the Asian wireless device manufacturing – for example:

Finpro’s presence in Asia

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• Finpro has a strong presence

and network in the market

• Experts in Finpro trade

center’s are identifying

business opportunities for

Finnish companies

Finpro as an internationalization partner

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Improving

Market Position

Establishing a

Presence

Planning

Market Entry

Planning

International Growth

Acquisition

Candidate Search

Market Monitor

Sales Accelerator Entry Options Partner Search International

Growth Plan

Test Drive

Right Markets

Sales Channel

Development Direct Sales

Establishing

Company

Supplier Evaluation

Export Partner

Groups

Trend Pulse

Finpro’s network in Asian markets is to

support Finnish companies to success.

With the understanding on local ways to

work, we are able to help you out to build a

solution from our services to reach the right

manufactures in the business.

Labwise offers full-scale digital

TV device testing services to TV

broadcasters, network operators

and device manufacturers. With

the help of Finpro, Labwise has

been able to familiarize with the

Korean and Vietnamese markets

and to establish local contact

networks there.

Pasi Toiva, CEO, Labwise

We chose Finpro as our

cooperation partner, because they

have local operations in our target

countries.

The most concrete benefit for us

has been the help in building local

contact network in Vietnam and

Korea.

We are very pleased to see, how

things have progressed. We have

reached our targets and a little bit

more. In the beginning our target

was to analyze and understand

the target markets. Now, we have

found even some new customers.

Labwise offers full-scale digital TV device testing services to

TV broadcasters, network operators and device manufacturers. Labwise

is also acting as an expert interface between device manufacturers and

network operators, providing support in issues like localization and inter-

operability. Labwise was established in 2004 and the company is located

in Tampere, Finland. Their main clients are Asian device manufacturers

with Nordic countries as their target market.

Labwise is a very international company, a real born global, with 90-95% of their turnover coming from international markets. In order for Labwise to be able to increase its turnover and market share and to fight off competition, it needs to upgrade its service offering. Labwise needed help in understanding how relevant their new planned offering was to the prospective growth markets before making any significant investment in its production. Labwise also needed Finpro’s help in gaining a better understanding of the business opportunities especially in Asia. They wanted to find new markets and customers and to develop new business models.

Labwise participated in Leaping Tiger program, which aims to familiarize SME’s with the business opportunities and market characteristics in Asia. The program started with a short operator study in Vietnam. Soon after the beginning of Leaping Tiger, Labwise started to develop their internationalizing plan with Finpro. The internationalization plan included kick-off workshop, development of value proposition and Test Drive assignments in Korea and Vietnam. The overall objective was to maximize the future commercial potential of Labwise’s new service by obtaining appropriate market feedback before making any significant investment in its production. The internationalization plan was followed by a fact finding trip to Vietnam, wherein Labwise met potential customers.

With the help of Finpro, Labwise was able to target its offering to better

match the need of prospective clients in new markets. In addition,

Labwise has been able to familiarize with the Vietnamese and Korean

markets and to establish good local contact networks. The company has

also found some potential customers from the markets. The cooperation

between Labwise and Finpro continues, as Labwise plans to start

operations in Vietnam and Korea.

Pietro Karjalainen

Regional Sales Manager pietro.karjalainen@finpro.fi

Jari Stenvall

Senior Consultant

jari.stenvall@finpro.fi

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