somm in the city media and brand kit

Somm In The City Media Kit

2013-‐2014

#SommStyle

Instagram: @SommInTheCity Twitter: @SommInTheCity Facebook: Somm In The City

Sara Lehman, a former pastry chef of 6 years who turned Sommelier, and Restaurant Events manager is now your pairing guru at your service!

Sara has been in the food, wine, and spirits world since High School where she opened up pastry departments in NJ. While studying at Johnson & Wales University, in Providence, RI she realized food, wine, spirits, and events were her passion.

She had the opportunity to study in Germany at The German Wine School where she tasted, analyzed, and paired wines from all around the world with food and desserts. She went on to receive her European Wine/Sommelier Certification.

After running successful events programs and wine restaurants in NJ, she followed her dream and moved to NYC where she started her website, Somm In The City.

Sara was recently featured on Tabitha’s TV Show in Aruba where they had her speak about SITC, which was broadcasted all over the Caribbean. She continues to go to Aruba one to two times per year to assist with wine seminars, review restaurants, and attend events when they need a wine and spirits personality.

Food and wine is in my blood… ok not literally, but you can say I was born to do what I do!

Education

A.S. Baking & Pastry Arts 10’

B.A. Hospitality Marketing & Foodservice Management 12’

Bartending Certification 09’

European Wine Certificate 11’

WSET Advanced Wine 13’

Food Media Studies with Marge

Perry 13’

What can this Somm do for your brand?

Brand Partnerships: It’s all about networking, and that’s something Sara specializes in. Taking your brands and connecting them with the right media, consumers, and companies is exactly what your brand

needs for more exposure, and Sara has enough social influence to do that for you! Giveaways:

Want to give a gift to consumers? Want to have more exposure with a product? Social Media:

Promoting brands through social media is Sara’s specialty and one in which will help your brands gain exposure.

Public Relations: Sara has a lot of experience in pitching, public relations, and brand management.

Event Planning: Planning an event? Need someone who knows everyone? Sara Lehman has extensive experience

in planning small to large-‐scale food, wine, and spirits events. Product Launches, Tastings, Dinners, and Cocktail Parties will be planned, executed, and written up on the site.

Event Coverage: Need an event covered for multiple websites and on multiple social media channels? By

providing a press pass your brands, events, and products will be featured on the website and promoted.

Brand Ambassador Opportunities Want to get your companies or brands name out to a wide audience? Sara can offer you the real deal as a contracted brand ambassador for your company and or product. If you want to work on a contract basis, here is what Sara Lehman’s Brand Ambassador program consists of:

1. Brand Partnerships: Knowing many people in the food, beverage, and hospitality industry is crucial to securing brand placement and the proper coverage.

2. Ad Space: Ad space will be secured on the website to ensure all 3000+ readers see the product.

3. Full-‐page features: Many featured posts of the product or brand will appear on the website.

4. Travel: Need someone to travel, represent the brand at trade shows, bars, restaurants, and stores? Don’t hire an agency just hire the right brand ambassador!

5. Mixology: As a certified bar tender, your spirit can and will be showcased in the best possible way to restaurants, readers, and at events.

6. Sommelier Services: As an advanced sommelier, any wine serving, training, and or brand promoting can be done by Sara as well.

*Pricing/ fees depend on the brand, work, and promotional services needed. Advertising Options 1. Sponsor a post 2. Giveaways 3. Brand Partnerships 4. Ads

For inquiries, pricing, or ad space, contact: Sara Lehman: [email protected] Oval Concierge 17A Stuyvesant Oval New York, NY 10009