Sophia AmorusoNasty Gal began in 2006 as the

brainchild of CEO and founder Sophia Amoruso who at the time

worked out of her own apartment in San Francisco. Amoruso started

Nasty Gal as a side project on Ebay selling items she purchased from rummaging at second hand stores

and shopping online. Amoruso grew Nasty Gal by using social network

sites like Facebook and Instagram to market her finds that she styled, photographed, and shipped. In 2007, she started her own URL

independent from Ebay, ShopNastyGal.com which later

became NastyGal.com

Nasty Gal Target Market

Nasty Gal is an American-based Online Retailer whose target market is

focused on a young woman, to be specific teen or early mid-twenties, and super body-confident. A girl who knows how to dress for her shape and is not afraid of wearing makeup and short

skirts and being sexy. A girl who is into fashion but her taste does not just

apply to what she wears; it applies to food, interior design, and travel. A girl

who fits middle to upper-middle income. A girl who wants to have

awesome experiences and be the best-dressed girl around. Overall, the style

of the clothing is cool, sexy and whatever is hot at the moment.

Nasty Gal

Nasty Gal Marketing and Advertising

In the marketing aspect: Nasty Gal does its own publicity online. Nasty

Gal uses social networks and its own blog to post publicity and news for

their customers. Nasty Gal constantly interacts with their customers online and encourages them to use the hash

tag #NastyGal across all social networks by offering free coupons for next purchase and fun contests such as allowing customers to name new

products and enter to win online coupons. Nasty Gal posts video

marketing on its blog and incorporates other topics their fans might be interested in to keep them constantly checking Nasty Gal social

for new updates.

Nasty Gal

So, instead of wasting money on a marketing department, Nasty Gal

let’s their customers do it for them. Not only do fans provide free marketing for

the brand, but the excitement behind. This is

a smart marketing because encouraging and rewarding fan loyalty is an

easy and fun way to maintain your current

clientele while attracting the attention of future

customers.

Nasty Gal

Having celebrities wear products is another important way of

publicity. Some celebrities who have worn Nasty Gal products include; Britney Spears, Kelly Osbourne, Christina Aguilera,

Miley Cyrus and Ashley Benson. Also, in 2012, Nasty Gal

released the first issue of what was planned to be a semiannual “lifestyle magazine” title Super Nasty, which featured spreads

on “fashion, music and culture,” and was included free in

customers’ orders. Without a doubt, it is incredible how fast this fashion retailer has grown

because Nasty Gal does not have a marketing team; their

own customers do the marketing and it has been a

success.

Nasty Gal

$23 million in revenue in 2011, a three year growth of 10% every year since

2011 and over $40 million in investments. Number 11 on Inc. 5000 list of fastest growing private fashion companies. (Inc is a magazine that is specifically published for people that are involved in any kind of business art/politics/economics etc). 280 full-time employees and now a 500,000 sq foot shipping center in Kentucky. Last year she made a total of $100

million in just revenue. She met with venture capitalist's met with Danny Rimer, a partner at Index Ventures, who has invested in companies such as Net-a-Porter, ASOS and etsy,she

gave a slice of $9 million.

Nasty Gal

"Nasty Gal is an online clothing store dedicated to bringing you the best of new and vintage clothing from Jeffrey Campbell, UNIF, MinkPink and more. Their buyers search high and low for pieces you won't find anywhere else; be it from the Rose Bowl Flea Market �or the racks at showrooms. The Nasty Gal affiliate program is a great way to earn commissions on some of the most unique pieces offering both new and

vintage clothing, shoes and accessories. Be sure to sign up for the Nasty Gal affiliate program and start

earning today!“

https://darwin.affiliatewindow.com/merchant-profile/4776

Nasty Gal

Nasty Gal also asks for model, photographers and fashion

bloggers casting since their fan based clienteles are their marketers to become a part of “Nasty Gals Do It Better.”

Along with brands their corporate buys and sells,

Nasty Gal also find affiliates to work with for their

website and press.

Nasty Gal

The Nasty Gal corporate team includes a Buying Director,

who shops and brings in brands to sell through Nasty Gal, along with a Shoe Buyer

and Vintage Buyer. Nasty Gal Collection Fall 2013

include leathers, metallic and trending oil slick materials by

design team

Nasty Gal