soundtracker presentation app campus
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Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
Elevator Pitch
Discover, share and play music in realtime with friends and anybody nearby, from the largest music catalogue for
internet radio in the world (22M tracks)
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
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• Social listening and discovery. Discover, share and listen with friends and anybody nearby together in real time.
• Hyperlocal listening. Search for and tune into nearby stations created by other users. Check-in at venues with music.
• Mobile anywhere. Available on iOS, Android, Nokia, Windows Phone, Samsung Bada, Blackberry and HTML5 Mobile Web.
• The largest fully licensed music catalog (22 tracks) for personal and social internet radio globally.
• The power of HMTL5 for music. High performance, low power, built for Mobile, Tablet and Internet TV: Android Tablet, iPad, Windows 7/8, Samsung TV, Google TV, Playbook & Chrome Store
Key features
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
Competitive AnalysisApps Pandora Slacker Last.fm Soundtracker
Social x x limited to last.fm users
Facebook, Twitter, realtime listening,
chat, comments, etc.
Location x x x Foursquare check-ins, concerts, hot nearby music, etc.
Localization x x x En, Fr, De, Es, Pt, It, Ru. Jp, Zn. Kr.
Rec. Engine (playlisting tool)
Music genome (Labor intensive,
not scalable, highly costly)
Basic play listing (manual process,
not scalable)
Crowd-sourced (audioscrobbler)
Highly scalable, crowd-sourced, + analysis of track’s
data & track’s sales
Tracks catalog 800K 500K 5M 22M
Presence outside USA x Canada
UK, GermanySubscription only
North America, South America, Asia,
Europe
Devices 400 150 100 450
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
Partner’s Ecosystem• Multi year development and marketing partnerships with
Telecom operators, handset manufacturers and mobile OS makers
• Nokia: Windows Phone, S40, Symbian, Meego and Project M
• Microsoft: Windows Phone, Windows 8 and Xbox
• AT&T & Telefonica/O2: HTML5 & Carrier APIs
• Samsung: Android, Smart TV & Bada
• Partnerships generated USD240K in revenues and over USD2M in kind (Engineering, Design, QA, BD Marketing & PR)
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
Soundtracker & Microsoft
http://sndtrc.kr/VideoMSFT
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
Soundtracker & Nokia
http://sndtrc.kr/NokiaVideo
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
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Engagement metrics
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
150,000
920,000
1,690,000
2,460,000
3,230,000
4,000,000
Jan Mar May Jul Sep Nov Jan Mar May
Unique visitors -‐ Cumulative
200,000
1,360,000
2,520,000
3,680,000
4,840,000
6,000,000
Jan Mar May Jul Sep Nov Jan Mar May
Visits - CumulativeJanuary 2011 - June 2012
Revenue Model65% Location based Data analytics for:
• Carriers (Location, traffic volume, traffic throughput, and type of data streamed)
• Media Companies (User profiles based on location and music listening habits)
• Music Labels (location, type of music, frequency)
20% Location based geo-targeted music campaigns for labels and artists
10% A blend of location-based audio and visual advertising, music subscription, and tracks downloads
5% Development and Rev Share agreements with telecom operators, handset manufacturers, mobile OS makers and car manufactures
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012
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+1 (202) 460-2183@soundtrackerFacebook Page
Daniele CalabreseFounder and [email protected]
Contacts
Privileged and Confidential - www.soundtracker.fm - Not for distribution - July 2012