south africa - promasidor · south africa ∙ amila is a powdered, fruit-flavoured soft drink,...

South Africa

∙ Amila is a powdered, fruit-flavoured soft drink, enriched with Vitamins and minerals with no preservatives ∙ Amila is packaged in South Africa and was launched in 2001 ∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks

Payoff line : “REAL GOODNESS! REAL TASTE!”

Features Benefits

Available in 7 mixed-fruit flavours: Orange, Mango/Apricot. Strawberry/Banana, Apple/Pear Mixed Berries, Fruit Cocktail, Orange/ Naartjie.

REAL TASTE!Great tasting indulgent natural fruity flavours to suit all tastes.

Packed in 2 portion-controlled packs sizes:

∙ 45g sachet = 1 litre ∙ 60g sachet = 2 litre

Convenient portion control makes it easy to mix: ∙ 1 or 2 litre bottle for the family

Enriched with 8 Vitamins & 2 minerals.Delivering 100% RDA of Vit C and 15% RDA of all others.

REAL GOODNESS! ∙ Vitamin A (for healthy vision) ∙ Vitamin C (to prevent illness and colds) ∙ 6x B vitamins: (B1,B2 & B6 helps the body change food into ENERGY, B12

contributes to a healthy nervous system and helps form red blood cells) ∙ IRON to prevent anaemia and for better oxygen transport in the blood for

improved energy ∙ ZINC for a healthy immune system & skin, healing of wounds, successful

pregnancies and male virility

Contains no preservatives. Healthier for you and your children. No side effects from preservatives.

Powdered soft drink formula. Light and easy to transport.

Sugar & Sweetener-based combination formula.

Provides sufficient energy (140kj per 250ml serving) but not too much sugar for children.

45g/ 1 litre60g/ 2 litre

REAL ECONOMY!Great tasting, vitamin enriched juice drink for less than 25% of the price of a Tetrapak juice.

Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South AfricaEmail: [email protected] | www.promasidor.com

Real Goodness! Real Taste!

Typical Nutritional Information

Per 100 mlPer 200 ml

serving

Energy (kJ) 68 136 Single serving size: 200ml ready-to-drink

Protein (g) 0 0

Glycaemic Carbohydrate (g) 4 8

of which total sugar (g) <4 <8

NRV = Nutrient Reference Value in ready-to -drink 200ml serving.

Total fat (g) 0 0

of which saturated fat (g) 0 0

Dietary fibre (g) 0 0

Total Sodium (mg) 0 0 % NRV per servingVitamin A (µg) 68 136 15% NRV

Vitamin B1 (mg) 0,1 0,2 15% NRV

Vitamin B2 (mg) 0,1 0,2 15% NRV

Vitamin C (mg) 7,5 15 15% NRV


Amila South Africa

45g makes 1 litre

60g makes 2 litres

Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South AfricaEmail: [email protected] | www.promasidor.com

Algeria and South Africa Background

∙ Amila ICED TEA is a powdered, fruit-flavoured ICED TEA, enriched with Vitamins and minerals with no preservatives or colourants

∙ Amila ICED TEA is packed in Algeria and South Africa and was launched in April 2011 and has pioneered the category in these countries

∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks

Payoff line : “REAL GOODNESS! REAL TASTE!”

Features Benefits

Available in 2 fruit flavours: Peach and Lemon.

REAL TASTE!Great tasting indulgent and natural fruity flavours to suit all tastes.

Contains natural BLACK TEA EXTRACT. All tea is rich in antioxidants.

Packed in portion-controlled packs size: 45g sachet = 1 litre.

Convenient portion control makes it easy to mix: ∙ 1,0 litre jug for sharing with the family & friends

Enriched with 8 Vitamins & 2 minerals.Delivering 100% RDA of Vitamin C and 15% RDA of all others.

REAL GOODNESS! ∙ Vitamin A (for healthy vision) ∙ Vitamin C (to prevent illness and colds) ∙ 6x B vitamins: (B1,B2 & B6 helps the body change food into ENERGY, B12

contributes to a healthy nervous system and helps form red blood cells) ∙ IRON to prevent anemia and for better oxygen transport in the blood for improved

energy ∙ ZINC for a healthy immune system & skin, healing of wounds, successful


PRESERVATIVE Free. Healthier for you and your children. No side effects from preservatives.

COLOURANT Free. Natural tea colour derived from BLACK TEA EXTRACT.




45g/ 1 litre RSP = USD 0.42cents. REAL ECONOMY!Great tasting, vitamin enriched juice drink for less than 25% of the price of a ready-to-drink long life juice (USD 1.70/litre).

Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South AfricaEmail: [email protected] | www.promasidor.comSarl PROMASIDOR DJAZAÏRZone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.www.promasidor.com


PACKAGING DETAILS:Consumer unit: 45g = 1.0 litre

Display 15x 45g sachets

Case packing: 6x 15 x 45g sachets = 90 sachets per case

Amila Ice Tea Algeria and South Africa

Promasidor (South Africa) (Pty) Ltd, 51Turf Road, Muswelldale, 1459, South AfricaEmail: [email protected] | www.promasidor.comSarl PROMASIDOR DJAZAÏRZone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.www.promasidor.com

Algeria packs:45g makes 1,5 litres

South Africa packs:45g makes 1 litre

Algeria

∙ Amila is a powdered, fruit-flavoured soft drink, enriched with Vitamins and minerals with no preservatives ∙ Amila is packaged in Algeria and was launched in 2001 ∙ It is a premium powdered soft drink that offers real affordability compared to other juice drinks

Features Benefits

Available in 9 mixed-fruit flavours: Orange, Mangue/Abricot, Fraise/Banane, Pomme, Citron , Peche, Fruit des bois, Cocktail and Ananas.

100% REAL TASTE!Great tasting indulgent natural fruity flavours to suit all tastes.

Packed in portion controlled packs size: ∙ 35g sachet = 1,5 litres

Convenient portion control makes it easy to mix: ∙ 1,5 litre bottle for the family

Enriched with 8 Vitamins & 2 minerals.Delivering 100% RDA of Vit C and 15% RDA of all others.

REAL GOODNESS! ∙ Vitamin A (for healthy vision) ∙ Vitamin C (to prevent illness and colds) ∙ 6x B vitamins: ( B1,B2 & B6 helps the body change food into ENERGY, B12

contributes to a healthy nervous system and helps form red blood cells) ∙ IRON to prevent anaemia & better oxygen transport in the blood for better energy ∙ ZINC for a healthy immune system & skin, healing of wounds, successful


Contains no preservatives. Healthier for you and your children. No side effects from preservatives.




35g/ 1,5 litre sachet.Retail selling price = DZD 25 = Dinar 17 per litre.

REAL ECONOMY!Great tasting, vitamin enriched juice drink for less than 15% of the price of a Tetrapak juice (D120/litre).

CASE Packing. 6x 12 x 35g.

Languages. French & Arabic.

Sarl PROMASIDOR DJAZAÏRZone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.www.promasidor.com

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Amila Algeria

35g makes 1,5 litres

Sarl PROMASIDOR DJAZAÏRZone d’activité Guerrouaou, Route de Boufarik CW 148, 09027 W. Blida, Algérie.www.promasidor.com

Pack Claim %RDA/35g (1.5L)

-----

15%100%15%15%15%15%15%15%15%15%

Pack Claim35g (1.5L)

27--

4591081201000,180.182.260.750.200.372.101.70

NUTRITIONALINFORMATIONEnergy (kJ)Energy (kcal)Carbohydrate (g)Protein (g)Fat (g)Vitamin A (µg)Vitamin C (mg)Vitamin B1 (mg)Vitamin B2 (mg)Niacin (mg)Pantothenic Acid (mg)Vitamin B6 (mg)Vitamin B12 (µg)Iron (mg)Zinc (mg)

ORANGE INGREDIENTS: Sugar, Citric Acid (E330), Sweeteners (Aspartame (E951)* max 0.6g/l, Acesulfame-K (E950) max 0.6g/l),

Acidity Regulator (E329), Thickener (E466), Artificial Orange Flavour, Thickener (E1405), Antioxidant (E300), Stabilizer (E331), Colourants

(Quinoline Yellow (E104) max 0.1g/l, Sunset Yellow (E110) max 0.1g/l), Thickener (E415), Cloudifier (Maltodextrine, E171, E414), Emulsifier

(E1450), Vitamins (B3, B5, B6, B2, B1, A, B12). * Contains phenylalanine

Not suitable for children under the age of 3 years.

south africa - promasidor · south africa ∙ amila is a powdered, fruit-flavoured soft drink,...

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