south carolina governor's conference on tourism and travel

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The tale of the Brian Graham Greenway & Sustainability Manager City of Greenville, SC South Carolina Governor’s Conference on Tourism and Travel February 21, 2012

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The Swamp Rabbit Trail is a tremendous asset to the people of Greenville County, South Carolina, and attracts visitors from across the state and Southeast. The story of the regional greenway trail's development is told here, as delivered to participant's in the SC Governor's Conference on Tourism and Travel in 2012.

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Page 1: South Carolina Governor's Conference on Tourism and Travel

The tale of the

Brian Graham Greenway & Sustainability Manager

City of Greenville, SC

South Carolina Governor’s Conference on Tourism and Travel

February 21, 2012

Page 2: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail 40% believe their neighborhood is great b/c of access to parks…

Page 3: South Carolina Governor's Conference on Tourism and Travel

Acknowledging limited funds, if Greenville residents could choose

how to spend public monies, even if it meant higher fees and taxes,

the majority would choose: Developing Greenways

Swamp Rabbit Trail

Page 4: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail

Plan adopted in January 2008

Page 5: South Carolina Governor's Conference on Tourism and Travel

The plan is conceptual, provides vision.

Swamp Rabbit Trail

Page 6: South Carolina Governor's Conference on Tourism and Travel

Reedy River corridor identified as a priority.

Swamp Rabbit Trail

Page 7: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail is a collaborative effort.

Swamp Rabbit Trail

Page 8: South Carolina Governor's Conference on Tourism and Travel

14.5 connected miles now

4 miles at Lake Conestee Park

1 mile under construction

Will expand to 23 miles

in next few years.

Swamp Rabbit Trail

Page 9: South Carolina Governor's Conference on Tourism and Travel

City Council has appropriated $5M of capital

improvement funds in last 5 fiscal years Bonds, Hospitality Tax, Downtown TIF, Sunday alcohol tax

We’ve received $1.6M in fed/state grants

GCRD has $1M commitment from the

Greenville Hospital System

Swamp Rabbit Trail

Page 10: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail Downtown, City of Travelers Rest

Page 11: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail Downtown, City of Greenville

Page 12: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail

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Swamp Rabbit Trail Clemson University student designed and built art along trail.

Page 25: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail Born Learning stations installed by United Way volunteers.

Page 26: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail

Page 27: South Carolina Governor's Conference on Tourism and Travel

Swamp Rabbit Trail

Page 28: South Carolina Governor's Conference on Tourism and Travel

Getting to the trail Safely

On-street facilities

Page 29: South Carolina Governor's Conference on Tourism and Travel

Bikeway Network 2005

Courtesy of Andrew Meeker

2 Miles of

Greenways

1 Mile of

Bike Lane

Page 30: South Carolina Governor's Conference on Tourism and Travel

Courtesy of Andrew Meeker

Bikeway Network 2011

8 Miles of

Greenways

13 Miles of

Bike Lanes

2+ Miles of

Bike Routes

4+ Miles of

Mountain

Bike Trails

Page 31: South Carolina Governor's Conference on Tourism and Travel

Bicycle Friendly

Page 32: South Carolina Governor's Conference on Tourism and Travel

Bicycle Friendly

Page 33: South Carolina Governor's Conference on Tourism and Travel

City of Greenville

2005: 2 Bike Shops

2011: 8 Bike Shops

2011: $8 Million in sales

Bicycle Friendly

Page 34: South Carolina Governor's Conference on Tourism and Travel

Since 2005, 75% of shops have increased

sales by over 20%

100% of bike shops attributed sales

increase to local, public investment in bicycle

infrastructure

Bike sales at Wal-mart in Travelers Rest

have increased by 300%

Bicycle Friendly

Page 35: South Carolina Governor's Conference on Tourism and Travel

New business

along the trail.

Swamp Rabbit Trail

Page 36: South Carolina Governor's Conference on Tourism and Travel

Trail Users– Between 500-2,000/ day Dependent on weather, location, season, etc.

October 2011–

300+ trail users counted at 2 locations during

a 2 hour period on a week-day afternoon

Economic impact of out-of-town visitors ???

Swamp Rabbit Trail

Page 37: South Carolina Governor's Conference on Tourism and Travel

The tale of the

Brian Graham Greenway & Sustainability Manager

City of Greenville, SC

South Carolina Governor’s Conference on Tourism and Travel

February 21, 2012