oregon governor's conference on tourism - build engagements, not websites - part two
DESCRIPTION
Part Two of a two-part presentation from the Oregon Governor's Conference on Tourism 2010, held in Bend, Oregon on April 11 - 13th. Part One can be seen at: http://www.slideshare.net/FindSubstance/oregon-governors-conference-on-tourismTRANSCRIPT
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Build engagement,
not websites:
Part Two (the Execution)
Stephen Landau / @stlandau & @substance / Part Two
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Stephen Landau / @stlandau & @substance / Part Two
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Strategy:What you want to do.
Stephen Landau / @stlandau & @substance / Part Two
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Tactics:What you need to do to accomplish your strategy.
Stephen Landau / @stlandau & @substance / Part Two
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How will we know if we’re successful?
Stephen Landau / @stlandau & @substance / Part Two
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Four examples.
Stephen Landau / @stlandau & @substance / Part Two
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OregonCoast Visitors Associationvisittheoreoncoast.com
Stephen Landau / @stlandau & @substance / Part Two
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How is the concept of “the People’s Coast” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
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Photos from Flickr...
Stephen Landau / @stlandau & @substance / Part Two
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Stories from the People’s Coast...
Stephen Landau / @stlandau & @substance / Part Two
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Before redesign:about one minute on site
Stephen Landau / @stlandau & @substance / Part Two
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After redesign:about six minutes on site
Stephen Landau / @stlandau & @substance / Part Two
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1,900 photos132 stories
Stephen Landau / @stlandau & @substance / Part Two
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Oregon Bountybounty.traveloregon.com
Stephen Landau / @stlandau & @substance / Part Two
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How is the concept of “the flavors of Oregon” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
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Video submissions for the Oregon Bounty Cuisinternship contest...
Stephen Landau / @stlandau & @substance / Part Two
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RSS feeds from other blogs and sites...
Stephen Landau / @stlandau & @substance / Part Two
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140 videos10,500+ views
Stephen Landau / @stlandau & @substance / Part Two
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I Am a Trail Blazers Faniamatrailblazersfan.com
Stephen Landau / @stlandau & @substance / Part Two
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How is the concept of “why I’m a fan” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
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Building engagement, not just a website.
Stephen Landau / @stlandau & @substance / Part Two
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“I’m a fan of...”fan statements.
Stephen Landau / @stlandau & @substance / Part Two
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Starting 5...
Stephen Landau / @stlandau & @substance / Part Two
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Fan Points...
Stephen Landau / @stlandau & @substance / Part Two
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Going to the games...
Stephen Landau / @stlandau & @substance / Part Two
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Photos and video...
Stephen Landau / @stlandau & @substance / Part Two
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Ride Oregonrideoregonride.com
Stephen Landau / @stlandau & @substance / Part Two
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How is the concept of “celebrate the ride” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
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Ride and event submissions...
Stephen Landau / @stlandau & @substance / Part Two
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Sharing information...
Stephen Landau / @stlandau & @substance / Part Two
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Photo submissions...
Stephen Landau / @stlandau & @substance / Part Two
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690+ rides and events submitted
700+ registered users
Stephen Landau / @stlandau & @substance / Part Two
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Be where the people are.
Stephen Landau / @stlandau & @substance / Part Two
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Don’t simply talk
to people, interact
with people.
Stephen Landau / @stlandau & @substance / Part Two
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Build engagement, not websites.
Stephen Landau / @stlandau & @substance / Part Two