SPONSORSHIP OPPORTUNITIESFebruary 2016

LET YOUR BRAND CELEBRATE WITH THE

COMMUNITY OF WA

THE IGA PERTH ROYAL SHOWThe IGA Perth Royal Show is a not-for-profit event that preserves and promotes our heritage, culture and community spirit. It is the State’s biggest and most iconic annual celebration attracting up to 400,000 visitors to Claremont Showground each year and providing significant economic and social benefit to WA.

Established in 1834 by the Royal Agricultural Society of WA (RAS), the Show has touched the lives of generations of Western Australians by championing the success of our agricultural and regional industries.

THE ROYAL AGRICULTURAL SOCIETY OF WAThe Royal Agricultural Society of Western Australia (RAS) has played a central role in WA for more than 180 years and has coordinated the State’s icon event, the Perth Royal Show since 1834. As a not for profit, member based organisation our activities are community and industry based and the revenue we earn is invested into initiatives that support the community.

As well as staging the IGA Perth Royal Show, the RAS is responsible for venue management of Claremont Showground which hosts up to 250 events each year. The RAS is committed to education and provides a range of high school and tertiary scholarships for young West Australians as well as a curriculum based education program that teaches primary school children about agriculture.

ARTS

A UNIQUE EXPERIENCEThe IGA Perth Royal Show is a once a year opportunity for community celebration in a unique environment that offers a kaleidoscope of experiences.

AGRICULTUREFOOD

AWARD WINNERS

RETAIL

ENTERTAINMENTWHITE

KNUCKLE THRILLS

WHAT WE CAN OFFER YOUEngagement with up to 400,000 urban Western Australians who spend an average of five hours at our event and approximately 40,000 who are from regional WA.

They regard the Show as a credible learning experience, especially for children

They are interested in food and love to sample new products

They are seeking the best products and produce in WA

Adults as well as children value interactive activities

Everyone appreciates the opportunity to get close to farm animals

This event is associated with key rites of passage in their lives

Some of the primary school children who visit this year have experienced the RAS FarmED program adding to their awareness of our food industries and Show activities

97% of people who attend are satisfied with the experience

Net promoter score is very high at 27

WHO YOU CAN ENGAGE WITHTeenagers

Young adults

Mature adults

WA regional communities from the Kimberley to the Great Southern

2,300 volunteers

2,000 of our members

600 small business

150 judges

3,500 competitors

EFFECTIVELY REACHING YOUR TARGET AUDIENCE2015 Attendees Gender

Male 44%

Female 56%

2015 Attendees Age

14 - 17 13%

18 - 24 15%

25 - 34 23%

35 - 54 36%

55+ 13%

2015 Attendees Residence

Western suburbs 5%

Inner north 13%

Outer north 24%

Inner south 9%

Outer south 38%

Regional WA 9%

Outside WA 2%

“IGA is proud to be a major sponsor of the Perth Royal Show. It allows us to highlight the important link between rural and metro communities, which reinforces our support for WA growers and food manufacturers.

We feel the Show is the major event in WA’s calendar. The IGA independent retailers wholeheartedly support this sponsorship and feel it reflects very positively on our IGA brand.”

Loraine Taylor IGA Brand Manager

VALUE FOR YOUR INVOLVEMENTUp to 400,000 attend the IGA Perth Royal Show

96% of visitors were satisfied with their experience

69% of attendees are families with primary school aged children

81% agree that the Show is raising awareness about the value and importance of agriculture and food

HIGH PROFILE MEDIA COVERAGEAn integrated marketing program generates a high level of public awareness and interest for this iconic event. Through a combination of advertising, promotions and publicity the IGA Perth Royal Show receives significant coverage and exposure which maximises the appeal, attendance and success of the event.

GOTTA FIND ALL THE ANIMALS

How many animals? Thousands. Some

are competing for the accolade of

supreme champion, others are happy

to get to know you and all of them will

be at the IGA Perth Royal Show for

eight fun-fi lled days.

At Creatures Great and Small, pigs,

chicks, cavies and rabbits will be

waiting for a gentle pat or cuddle while

donkeys keep our champion alpacas

and goats company midway through

the Show. Some pigs put on a show

getting washed while three others

retreat to their houses of wood, straw

and brick. Pet and pedigree rabbits

will be vying for attention and you will

discover champion and racing cavies.

Dog and cat lovers can see pedigree

pooches and felines put their best paw

forward for the coveted Best in Show

award. There are dogs that dance,

those groomed to perfection and dog

handlers in competition for their top

award. Pet cats feel just as special as

their purrfect pedigree cousins with a

competition just for them.

There are sheep and more sheep. Can

you tell a Merino from a Corriedale, a

Poll Dorset from a Shropshire? Judging

takes place at the Sheep Shearing and

Wool Pavilion.

Hundreds of weird and wonderful, loud

and colourful pigeons and poultry are

at the Pigeons and Poultry shed.

All the spectacle and action happens

in the Main Arena where prestigious

equestrian competitions are part of

a national circuit and 34 breeds are

judged to award the supreme horse of

the Show.

Judging takes place in the Cattle

Judging Ring and everyone is welcome

to take a stroll through the Cattle Lane

Walk presented by Harvey Beef to

admire WA’s award-winning livestock.

GPY

G

Ref: 467842796Copyright Agency Limited (CAL) licenced copy

The Weekend WestSaturday 19/09/2015Page: 10Section: Advertising featureRegion: Perth, AUCirculation: 265143Type: Capital City DailySize: 471.00 sq.cms.

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YOUR REACH GOES BEYOND THE EVENTAs a sponsor you have the opportunity to leverage these assets:

666,000 sessions on perthroyalshow.com.au

366,000+ unique visitors to perthroyalshow.com.au

70% of website visits on a mobile device or tablet

84,000 Facebook likes

SHOWING OFF YOUR BRANDVisitors come to the IGA Perth Royal Show actively seeking immersive, informative and engaging activities, making the event a truly unique opportunity for marketers to connect their brand with the public in a meaningful way.

In addition to this, the Show’s dynamic digital presence and daily coverage across broadcast and print media during the eight days of the Show, provide sponsors with access to an even bigger audience.

A REWARDING INVOLVEMENTThere are opportunities for sponsors to leverage their involvement by:

Securing supply rights and/or category rights

Presenting onsite activations

Securing naming rights to a precinct or pavilion

Offering ticketing for employees and clients

Creating ticket promotions & VIP experiences for customers

Hospitality and exclusive experiences

Product placement

Sampling

Utilising the Show’s digital & communication platforms

MORE INFORMATIONFor more information regarding IGA Perth Royal Show partnership and commercial rights opportunities please contact:

Tanya McCracken Corporate PartnershipsRoyal Agricultural Society of WA 08 6263 3105 | 0437 582 373 tmccracken@raswa.org.au