st martins practice logo pitch 2
DESCRIPTION
Second pitch of the development of the concepts for St Martins Practice logo.TRANSCRIPT
Concept 1
The idea behind these logos is to represent friendliness, kindness, relationships and the idea that St Martins Practice is inclusive and caring. The hands coming together can also be seen as showing different people coming together to create a whole team approach.
Gemma Byrne & Maya Srivastava
The typefaces used are Gill Sans and Myriad Pro. Both of these are standard typefaces and Microsoft Word friendly, so could easily be used in internal documents.
Gemma Byrne & Maya Srivastava
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
St MartinsPractice
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
St MartinsPractice
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
Business Cards Showing how the logos work on a smaller scale in business card format.
Gemma Byrne & Maya Srivastava
St MartinsPractice
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
St MartinsPractice
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
St MartinsPractice
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
Letterhead
Showing how the logo could be used on letterheads.
Gemma Byrne & Maya Srivastava
External Signage
Showing the logos on external signage, and how this would work in accordance with the NHS brand guidelines.
Gemma Byrne & Maya Srivastava
St MartinsPractice
ToiletsToilets
St MartinsPractice
First floor
Toilets
St MartinsPractice
Internal Signage
Showing the logos in context alongside One Medicare for internal signage.
Gemma Byrne & Maya Srivastava
Staff T-shirts
Showing how the logos could look on staff t-shirts as part of a uniform.
Gemma Byrne & Maya Srivastava
Comments, Complimentsand Complaints
St Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
St MartinsPractice
Comments, Complimentsand Complaints
St Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
St MartinsPractice
Comments, Complimentsand Complaints
St Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
St MartinsPractice
Comment, Compliments & Complaints Leaflet
Following the NHS guidelines for leaflets, this is how the comments, compliments and complaints leaflet would look.
Gemma Byrne & Maya Srivastava
St MartinsPractice
St MartinsPractice
Internal Poster/Flyer
Following the NHS brand guidelines, this shows how the logo could work on internal posters and flyers.
Gemma Byrne & Maya Srivastava
St MartinsPractice
StMartinsPractice
Concept 2
For this concept, the two people represent partnership - a direct link to the practice. The people are shaking hands, which creates an ‘M’ shape and gives the feeling of teamwork and friendliness. This also gives a sense of closeness and welcoming.
The typefaces used are Gill Sans and Myriad Pro. Both of these are standard typefaces and Microsoft Word friendly, so could easily be used in internal documents.
Gemma Byrne & Maya Srivastava
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
St MartinsPractice
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
Camilla HawkesPractice Manager
General Fax: 0113 2621013Direct Line: 0113 2621013Direct Fax: 0113 2621013Email: [email protected]
St Martins Practice319 Chapeltown Road
LeedsLS7 3JT
StMartinsPractice
Business Cards Showing how the logos work on a smaller scale in business card format.
Gemma Byrne & Maya Srivastava
StMartinsPractice
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
St MartinsPractice
St Martins Practice 319 Chapeltown Road Leeds LS7 3JT Tel: 0113 262 1013
St MartinsPractice
Letterhead
Showing how the logo could be used on letterheads.
Gemma Byrne & Maya Srivastava
External Signage
Showing the logos on external signage, and how this would work in accordance with the NHS brand guidelines.
Gemma Byrne & Maya Srivastava
First floor
Toilets
StMartinsPractice
Toilets
St MartinsPractice
Toilets
St MartinsPractice
Internal Signage
Showing the logos in context alongside One Medicare for internal signage.
Gemma Byrne & Maya Srivastava
Staff T-shirts
Showing how the logos could look on staff t-shirts as part of a uniform.
Gemma Byrne & Maya Srivastava
Comments, Complimentsand Complaints
St MartinsPracticeSt Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
Comments, Complimentsand Complaints
St Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
St MartinsPractice
Comments, Complimentsand Complaints
St Martins Practice
St Martins Practice319 Chapeltown Road, Leeds, LS7 3JTTel: 0113 2621013 Fax: 0113 2374747
StMartinsPractice
Comment, Compliments & Complaints Leaflet
Following the NHS guidelines for leaflets, this is how the comments, compliments and complaints leaflet would look.
Gemma Byrne & Maya Srivastava
StMartinsPracticeSt Martins
Practice
Internal Poster/Flyer
Following the NHS brand guidelines, this shows how the logo could work on internal posters and flyers.