start2business magazine - number 02

The investigation of soul through the eyes of the eclectic designer Antonio Bonfiglio, an interview

BONFIGLIO: DISCOVERING DESIGN SOUL

.02YEAR 01 | 2012 | NUMBER

UNDER THE SIGN OF QUALITYOFFICINE MECCANICHE ZOPPELLETTO

WOOD PROJECT SWITZERLANDVALTELLINA WOOD GOES ON THE SWISS MARKET

LUGANO, 22-23 MAY: START2MATCHWHEN BUSINESS MATCHING NEVER ENDSEVENT

PROJECT

PROJECT

The solution we are

Simpex Tech [email protected]

With its long experience, Simpex Tech AG is one of the leading compa-

nies in the design and construction of tank and full processing systems for the chemical,

pharmaceutical and food industries. All the en-gineering and construction steps are carried out by

means of the most advanced software assisted technolo-gies, always taking into account our customers requirements

and establishing, whenever required, a very closed co-operation with the companies that are meant to supply the whole plant. Bring-

ing their own experience and skills to the service of our customers, our technicians study and work out the most suitable solutions

to fully satisfy even the most delicate processing require-ments in the full respect of nowadays environmental

issues. Simpex Tech AG boosts the highest effi-ciency and reliability level and all its products

are made from first-class materials by means of the most advanced and in-

novative technologies.

Agitator Visco-JET

Visco-JET proves beyond any doubt that, for successful agitation, it is not the speed thats decisive, but the technique. Its particular strength lies in the special geometry of the conical agitator elements: with its cleverly-designed spatial and angular relationships, the agitator ensures an optimum mixing process in a very short time, even at the lowest rotation speeds. We have proven this technology in a wide range of industries. It is flexible, reduces costs and guarantees high-quality results.

cause...Accelerated laminar flows at the cone exit and the reverse turbulence created by dynamic pressure at the cone entrance interact as the agitator rotates, generating high-momentum mixing movements.

...and effectExtremely material-friendly and highly efficient agitator processes with very little energy expenditure are now possible. This applies particularly to tanks with very high volumes.

5S2B MAGAZINE | 02 | 2012 | 5S2B MAGAZINE | 02 | 2012 |

07. EDITORIALby Vincenzo Caci

08. POINT OF VIEWASSOII-SUISSE BOLOGNAby Fernando Catalano

10. REPORTAGECANTON ZURIGO

20. MAIN EVENTSTART2MATCH

28. PARTNERSCBE

32. PROMOTIONS2B: REPUBLIC OF BUSINESS

36. INSTITUTIONSSTART UPAGIRENATIONALE SUISSE

07 - 43 44 - 74 75 - 115 116 - 13775. MAIN PROJECT

ANTONIO BONFIGLIO JEWELLS

84. PROJECTS - DESIGN BONCAR

90. PROJECTS - FASHIONGOBI

96. PROJECTS - HOUSINGGIS

100. PROJECTS - HOUSINGVALTELLINA

106. PROJECTS - SERVICESIES

110. PROJECTS - SERVICESKAREN SA

116. PROJECTS - FREE TIME HUTCH DESIGN

120. PROJECTS - FREE TIME SWISSFUNFIT

124. PROJECTS - OFFICEVELA SYSTEM

128. PROJECTS - MARKETINGCARRARA COMMUNICATION

132. PROJECTS - WEBSWISSPETS

134. PROJECTS - CONSULTINGSAFIGEST

44. PROJECTSOPERATING INSTRUCTIONS

46. PROJECTS - TECHSFERA

50. PROJECTS - TECHZOPPELLETTO

54. PROJECTS - SAFETYANGEL INSIDE

60. PROJECTS - SAFETYZEBRA CROSSING

64. PROJECTS - GREENARCHIFICIO

68. PROJECTS - GREENNATURAL WATER

72. PROJECTS - GREENGREENTECH

4 | 2012 | 02 |S2B MAGAZINE

7S2B MAGAZINE | 02 | 2012 | 7S2B MAGAZINE | 02 | 2012 |

During my experience with international

companies, I have always been asked by

entrepreneurs to provide the secret of a successful

business. However, it is very hard to de ne the

perfect formula for the success of a company.

On the one hand, each company entails its own

peculiarities, and thus it is required to follow a speci c path in order to

succed in its core business; on the other hand, there exist many circumstances

which determine whether a business can become successful or not.

Personally, I got the chance to meet many companies, and I discovered a

common background among those which had a respectable success on the

international level: each of these companies collected a great network of

contacts, which allowed to improve their commercial network.

Vincenzo Caci

138. PARTNERSASSOII-SUISSE BOLOGNASKV

144. RUBRICSTHE X FACTOR FOR...by Anna Favini Robertson

145. RUBRICSMANAGERS HEALTHY DIETby Alessandro Reggiani

146. RUBRICSEIN BEZAHLBARES GESUNDHEITWESENby Josef Rothen! uh

148. RUBRICSONCE UPON A TIME AND BEYONDby Avv. Ulisse Sutter

150. RUBRICSTHE NEW ITALIAN TAX POLICYby Gianmarco Bertone

152. RUBRICSTHE ECONOMIC VALUEby F. Bartoli and G. Zacchini

153. RUBRICSBELGRADE CHAMBER OF COMMERCEby Mr. Milos Dosen

154. RUBRICSERGONOMIC PC WORK PLACEby Snezana Kristina Milosevich

138 - 157 158 - 172158. PRESS ROOM

LUGANO COMMODITY FORUM

160. PRESS ROOMTHINK SPACE

162. PRESS ROOM15TH ANNIVERSARY OF SBG

163. CULTUREBERTOLI & OSSOLI (BOOK)VINCENZO CACI (BOOK)

164. EVENTSDETAILED PROGRAM I

n fact, the development of a good network of contacts motors

companies to success. So, why not to participate in an event

which is structured with the clear aim to improve networking

and business relations?

Namely the International Business Development Meeting,

Start2Match represents the matching event thought for all companies which

are looking for the improvement of their business on the international level.

Under the slogan Matching never ends, the venue is devoted to develop

contacts among companies and business men and women, in order to

establish sound relationships which last.

So, what are you waiting for? Do not miss the chance: Start To Match!

THE PEN OFVINCENZO CACI

Swiss Business Group AG President, Vincenzo Caci has followed for

years different SMEs in their internationalization path.

Swiss, with Italian origins, he is Start2Business founder.

www.starttobusiness.com is the new corporate business network for SMEs

development and internationalization.

8 | 2012 | 02 |S2B MAGAZINE 9S2B MAGAZINE | 02 | 2012 | 8 | 2012 | 02 |S2B MAGAZINE 9S2B MAGAZINE | 02 | 2012 |

Il desiderio di essere diversi e migliori impone la

condivisione e lapplicazione fedele delle regole dettate

dal nostro codice etico, basate sulla libert di pensiero,

che permette a tutti i collaboratori di esprimersi e donare

il proprio contributo nel rispetto del pensiero altrui.

Assoii-Suisse Bologna consentir alle aziende associate

di poter condividere, sia in Italia che allestero, i

propri interessi imprenditoriali con altri imprenditori,

competitors o clienti, sviluppando le sinergie che

si possono venire a creare nonch bene ciando dei

servizi specialistici altamente quali cati offerti da altri

associati.

Assoii-Suisse permette a tutti i propri associati di

ampliare costantemente il proprio network sia a livello

nazionale che internazionale, favorendo la penetrazione

in tutti i mercati su cui opera.

Assoii-Suisse Bologna, insieme alla sede centrale di

Zurigo con cui condivide il programma di sviluppo,

intende offrire alle imprese nuove possibilit di sviluppo

attivo, attraverso consulenze su temi come lexport,

linnovazione e lorganizzazione aziendale.

Il messaggio che Assoii-Suisse vuole rivolgere ai

giovani imprenditori, quello di ricercare e seguire le

proprie risorse creative. Assoii-Suisse li sosterr in tale

proposito consigliandoli nelle loro scelte e sostenendoli

ove possibile.

Assoii-Suisse Bologna costituisce un primo passo verso la

progettazione di un futuro migliore in cui lassociazione

vorr porsi come il partner di ducia dellimprenditoria

italiana, la sorgente af dabile dove limprenditore pu

raccogliere la linfa necessaria per la crescita.

Rivolgo i miei migliori auguri di buon lavoro a tutto il

direttivo di Bologna e in particolar modo al presidente

Salvatore Prato che la gura adatta per guidare Assoii-

suisse Bologna nel suo percorso di crescita e sviluppo.

INTERNAZIONALIZZAZIONE PMI

Inaugurazione sede Assoii-Suisse a BolognaIl progetto di apertura della sede di Bologna stato promosso da un gruppo di professionisti, attivi nella consulenza aziendale con attitudine a seguire le problematiche aziendali con lestero, e da imprenditori a vocazione internazionale

di Fernando Catalano(Presidente Generale Assoii-Suisse)

Bologna, ridente e importante citt economica italiana,

patria del sico Guglielmo Marconi, ha radicato in s

il carattere dellinnovazione, peculiarit distintiva di

Assoii-Suisse; per tale motivo lapertura di una sede

Assoii-Suisse a Bologna segnale di orgoglio per tutti

gli associati.

Assoii-Suisse Bologna, condividendo i valori della sede centrale, riconoscer al

capitale umano un ruolo di fondamentale importanza nel sostenere la piccola

media impresa ad esprimersi al meglio in un contesto economico e produttivo

altamente competitivo. Verr sostenuto e favorito il libero esercizio dellattivit

imprenditoriale, fondamentale per lo sviluppo e il progresso della societ.

Assoii-Suisse Bologna, come da statuto, sar completamente apartitica e

rivendicher una propria indipendenza operativa e dottrinale.

The message that Assoii-Suisse wants to address to young entrepreneurs is to look for and follow their creative resources.Assoii - Suisse will support them, advising their choices.Assoii - Suisse Bologna is the rst step towards the planning of a better future where the association can present itself as a trustful partner for the Italian entrepreneurship, a trustable source where the entrepreneur can collect the nourishment for its growing.

Useful link:www.assoii-suisse.org

10 | 2012 | 02 |S2B MAGAZINE 11S2B MAGAZINE | 02 | 2012 |

FINANCIAL SERVICES - The nancial services cluster does not only

include banks and insurances, but also specialised nancial services provid-

ers. Of the people employed in the nancial sector throughout Switzerland,

about 40% can be attributed to the nancial centre of Zurich. The nan-

cial and economic crisis resulted in major changes in the nancial sector

throughout the world. Switzerland and Zurich did not emerge unscathed

from this crisis. Nevertheless, the situation is better than in many competing

locations.

The nancial sector is very heterogeneous as regards company structures and

its orientation towards local or international markets and clients. From glo-

bal players like the major banks Credit Suisse and UBS, the re- insurer Swiss

Re, the insurer Zurich Financial Services to niche providers (that offer social

investments for instance) through to the locally oriented trustee, a suitable

nancial services provider can be found for every client in the Zurich area.

Several education institutions, various associations and interest groups sup-

plement the cluster.

Canton of Zurich,where sustainability

and development meetThe Canton of Zurich is renewed for its business background, as the Swiss core

of stock-market, and for its luxury shops. But What if it represents much more than this? Canton of Zurich reveals its clusters and green heart.

T he canton of Zurich spreads out over 1,729 square kilometres including the Feuerthalen commune in the North, the Ht-ten commune in the South, the Fischenthal commune in the East and the Niederweningen commune in the West. Zurich is Switzerlands most populous canton thanks to a population of 1,9 million.

The metropolitan area of Zurich is often classi ed as of the European en-

gine. This classi cation due to different features that distinguishes the area

(economic performances , decision - making processes and controlling func-

tions, innovation, international transports and so on) as a place of primary

importance at European level as well as at Swiss level. The high quantity of

workplaces due also to the presence in the region of various clusters, condi-

tion that clearly illustrate the economic breadth of Zurich Canton. Amongst

other things, this sector diversity contributed to cushioning the most recent

economic crisis. A brief introduction of each signi cant cluster follows.


The Cluster is highly involved in continuous research and activities, that

also imply a high commitment about its activities accountability. This is

carried out through a high informational ow of news, where information

about accomplishments are published and accessible by the audience.

For example in 2009 - 20120 the website of the Zurich nancial centre at

www.finanzplatz-zuerich.ch was newly designed, providing information on

regulation and supervision of the nancial centre as well as on the broad

range of training in the specialist area of banking, nance and insurance.

Since 2010 the Portrait of the nancial centre of Zurich is also available.

The Business and Economic Development Division of the Canton of Zurich

as well as the city will continue cluster activities in the future, guaranteeing a

safe area where to act both for Swiss and foreigners characters.

LIFE SCIENCES - The Zurich economic area can look back on a

long tradition as a medical technology location, but has also managed to

position itself as an internationally leading knowledge and business location

in the life sciences area over the past decades. This fact is illustrated by the

high concentration of innovative companies, the growing number of prom-

ising spin-offs from the university area and numerous regional head of ces

and representations of international life sciences corporations based in the

In the photo above the headquarterof Credit Suisse bank at the Paradeplatz in Zurich and in the previous page an aerial view of Zurich from the top of Mount Uetliberg and the lakeof Zurich in the distance.

YOU MAY NOT KNOW THATRENOWNED COMPANIES

Credit Suisse, UBS, ZKB,Bank Julius Br, Vontobel, Raiffeisen, Zurich Financial Services, Swiss Re, Swiss Life, Axa Winterthur.

Useful link:www.finanzplatz-zuerich.ch

Web-site continually updated with the facts on the nancial nancial centre by the Canton of Zurich and the city in partnership partnership with the Zurich Banking Association.

Zurich metropolitan area.

Attributed to life sciences are the experimental natural

sciences (bio- logy, chemistry and physics) with inte-

grated methods of mathematics and computer science

as well as clinical medicine. Biotechnology - or the use

of organisms and cells - plays a central role in health

care, in agriculture, in nutrition and in environmental

sciences. In the health care sector, in particular, there

is still lots of potential, be it economic or in the imple-

mentation of ndings from basic research in the elds

of medicine, products and services. Life sciences com-

panies are primarily active in the areas of pharmaceuti-

cals, biotechnology, medical technology and food tech-

nology.

Medical technology is the main group within the life sci-

ences sector in the canton of Zurich. More than 40% of

employees and about 20% of companies are active in

this group.

A comparison with selected cantons shows that there are

more workplaces employed in the life sciences eld in

Zurich than in Berne, Basel or the Bassin Lmanique,

Even if Canton Bern is celebrated for its medical clus-

ter, Zurich is the ideal headquarter for new companies

which are mainly established in the university environ-

ment (spin-off). The majority of these biotechnology

and medical technology companies are still in the re-

search & development phase. This means that a lot of

innovative potential is created, but so far this has minor

impact on value added and employment gures.

ICT FIELD - The ICT generated 5.5% of Zu-

richs GDP in 2008. The number of jobs rose by nearly

10% in three years. The high proportion of services is

striking. Over the last years Zurich has established itself

as a real ICT centre. And the signi cance of the sector

continues to grow. According to the Swiss workforce

survey, about 30% of all computer experts in Zurich are

employed by banks and insurance companies.

Even though the nancial sector absorbs a considerable

number of ICT experts there is as well a high number of


highly innovative SMEs in Zurich. For instance doodle

a startup founded by an ETH graduate. Or the game

growing number of game developers like Giants Soft-

ware that developed the award winning farming simu-

lator. Not only the outstanding quality of life but also

the availability of quali ed workforce and the top-class

education attracted global players such Google, Micro-

soft and Disney Research to Zurich.

Since the ICT market is set to lose thousands of quali-

ed workers through retyrement one of the focal points

for the coming years will be the availability of quali ed

workforce.

A further focal topic will remain the innovation or tech-

nology transfer, so that even more start-ups can emerge

from the university environment in the future and exist-

ing companies can design their business processes more

ef ciently. Due to the high density of ICT networks and

organizations, the Division of Business and Economic

Development will continue to accompany and support

projects predominantly from these areas.

CREATIVE INDUSTRY - The culture and crea-

tive industries summaries those companies that oper-

ate on a commercial basis in the area of the creation,

production, distribution and medial dissemination of

cultural and creative goods and services.

In October 2010 the Division of Business and Economic

Development of the Canton of Zurich and the Of ce

for Economic Development of the City of Zurich pre-

sented the third Zurich creative industries report in co-

operation with ZHdK. (Zrcher Hochschule der Kn-

ste). The creative industries thrive like no other sector

on the keenness of its representatives to experiment.

Several highly enterprising players develop parallel

activities in addition to their business activities and in-

volving their networks, which may develop into a busi-

ness idea over time.

One example are the internationally known Freitag

brothers, who do not simply manufacture and sell bags

from lorry tarps, but have also created a tourist magnet

in the Freitag tower and additionally initiate and sup-

port events such as the Bicycle Film Festival Zurich and

Creative Morning Zurich. Finally the representatives of

he creative industry contribute strongly to the rich cul-

tural and gastronomic choice Zurich has to offer.

TOURISM AS A DRIVER OF ZURICHS ECONOMY -

Tourism in Zurich mainly derives from business activities.

Business tourism plays a key role, making up two thirds of

all hotel overnight stays in the canton of Zurich. The remain-

ing third comes from leisure tourism. However the canton

of Zurich is not perceived as a classic holiday destination,

thus it is still the biggest tourism region in Switzerland.

About 13% of all hotel overnight stays in Switzerland

are in Zurich. What is more interesting is the variety of

tourism taking place in the Canton: business trips go to-

gether with city breaks, congress marketing, and green

travelling. The latter is a sign of the high commitment

towards sustainable activities.

Environmental sustainability is becoming a particularly

important pillar. The tourism organisation was certi-

ed as Switzer- lands rst climate-neutral tourism or-

ganisation in early 2010.

CLEANTECH - It is dif cult to express the sig-

ni cance of the cleanteach area in gures because the

sector is not clearly de ned.

The analysis of the cleantech companies in Zurich

shows that there are no distinctive nuclei or specialised

subareas with a major accumulation of businesses or

jobs. A certain nucleus formation can, however, be seen

in the cities of Zurich and Winterthur.

The energy and climate policy targets (which include

the reduction of CO2-per-head emissions from 6 to 2.2

tonnes per year by 2050 in the canton of Zurich) require

the tapping of major ef ciency potentials in energy us-

age and the use of renewable energies. The Federations

global contributions to cantons in the energy area were

used for blanket subsidies towards measures to increase

energy ef ciency and use renewable energies.

CANTON OF ZURICH SWITZERLAND

Jobs FTE Jobs FT Work places Value added in CHF bilion Jobs FTE Jobs FT Work placesValue added in CHF bilion

FINANCE ( Source: BC 2008, Statistics Office of the Canton of Zurich, BAK Basel Economics )Bank 50,609 926 15.3 123,114 4,703 34.2

Insurance companies 19,620 292 9.5 49,413 1,913 19.7

Other financial services providers 10,934 1,468 2.6 35,320 6,059 6.6

Total 81,163 2,686 27.4 208,347 12,675 60.5

LIFE SCIENCES ( Source/comment: BC 2008, production account 2007, FSO; own calculations Statistics Office of the Canton of Zurich )

Chemical/pharmaceutical industry 4,172 4,525 135GVA 3,9

4% of GDP66,460 69,942 913

GVA 33,26.5% of GDP

Medical technology 8,850 9,611 408 36,373 38,951 1,986

Trade/sales 3,583 3,995 290 18,708 20,739 1,649

Research&development 4,252 4,942 256 27,230 31,048 1,434

Total 20,858 23,073 1,089 148,771 160,680 5,982

ICT ( Source/comment: BC 2008, production account 2007, FSO; own calculations Statistics Office of the Canton of Zurich )

ICT production 3,776 4,047 163GVA 5,2

5.5% of GDP28,481 30,236 842

GVA 18,33.7% of GDP

ICT trading 6,975 7,450 335 16,754 18,082 1,241

ICT services 27,118 29,547 3,250 86,382 94,644 12,579

Total 37,869 41,044 3,748 131,617 142,962 14,662

CREATIVE INDUSTRIES ( Source/comment: Zurich Tourism, Swiss Tourism Association )

47,014 55,911 9,924GVA 5.6

5.9% of GDP169,497 205,947 40,351

GVA 20,64.2% of GDP

TOURISM ( Source/comment: BC 2008, production account 2007, FSO; own calculations Research Unit Creative Industries, ZHdK, Statistics Office of the Canton of Zurich )some 4% of all jobs in the

canton are in tourism

25.000 jobsanother 10,000 depend on

tourism indirectly

no figures available (1)

2.8

some 5% of all jobs in

Switzerland are in tourism

no figures available (1)

40,351 12.6

(1) Includes the hotel business, retail, gastronomy, leisure providers, meeting business, mountain railways, public transport, tourism organisations and others.

CLEANTECH ( Source/comment: Ernst Basler + Partner (2009) based on BC 2008 )20,500 155,000 18

NANOTECHNOLOGY ( Source/comment: Lake Constance Nano Cluster / kompass company register, FSO overall economic calcuation (basis 2007) as well as Statistics Office of the Canton of Zurich (basis 2008) )15,940 16,900 (2) 72 (2) 5.96 (2) 100,118 106,164 (3) 7,300 (3) 37.43 (3)

(2) Figures of the businesses participating in the Lake Constance Nano Cluster in 2010;(3) Potential Switzerland as a whole, in the second sector confronted with nanotechnology

AEROSPACE ( Source/comment: Vademecum 2010 Aerosuisse (only direct effects of civil aviation), data from 2004 )18,000 35,100 5.5

BC = Federal Business Census; FSO = Federal Statistics Office; FT = Full-time / Part-time jobs;FTE = Full-time equivalents; GVA = Gross value added.

Source: "Cluster at glance" Cluster report 2009-2010 Canton of Zurich Department for Economic AffairsDivision of Business and Economic Development

Focusing on... Energiestadt

EnAw is the Swiss service organization for

environment. It distinguishes itself for its cooperation

between the Government and companies in order to

pursue the goal of energetic ef ciency, combining

the CO2 emissions reduction with economical

pro t. The environmental aims can be reached only

through a cooperation between economic system and

government.

In this scenery, in 1999, the Economics Associations

founded EnAW, for the improvement of energetic

ef ciency and the reduction on CO2 emissions.

Pro-environment operations for SMEs and big

enterprises brings economic advantages. All the

measures has been created in order to respect a

pro tability principle. That is why; the companys

commitment towards environment brings pro tability.

THE COOPERATION BETWEEN ENAW(ENERGY AGENCY) AND THE ENERGIESTADT (EUROPEAN ENERGY AWARD) TO COMBINETHE CO

2 EMISSIONS REDUCTION

WITH ECONOMICAL PROFITS.THE SMES MODEL - The SMEs model

includes an agreement on saving energy objectives.

The saving objectives are individually xed and settled

for every enterprise.

The saving measures needs to be applied in 10 years

and all the measures are subjected to the pro tability

principle, that is it to say: the investments in the

process and production areas should be covered in

4 years, the projects of building construction and

services in more than 8 years.

LABELLING - The label is assigned by

the Energiestadt board to the communities of every

dimension with de ned and xed energetic politics

measures, tested and approved by an independent

commission. Additional info on www.energiestadt.ch

ENERGIESTADT IS A CERTIFICATION FOR COMMERCIAL ACTIVITIES FOCUSED

ON ENERGY, TRANSPORTS AND ENVIRONMENT FIELD.

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Is your city energy awared?

Scan this QR Code with your smartphone to check the list of all energy awared switzerland cities and commons.

16 | 2012 | 02 |S2B MAGAZINE


The cleantech area is estimated to have a strongly grow-

ing market volume globally. Switzerland is therefore in

an excellent starting position: business and politics have

embraced cleantech as a promising topic and work is

being conducted to strengthen performance at various

levels. The declared aim is - both at national as well as

international level - to participate in this development as

much as possible with the cleantech cluster activities.

AEROSPACE - Aerospace includes the sub-

markets of aviation and space ight.

In addition to aviation and space ight, this sector is

also increasingly developing markets in transport,

logistics, positioning and building security. The Swiss

aerospace cluster ( www.aviatikcluster.ch ) covers these

sub-markets as a national sector network.

The manufacturers and suppliers in this internationally

oriented market are subject to strict criteria and must

be certi ed. Many smaller SMEs in this sector do not

attend international air and space fairs, predominantly

for resource and cost reasons. By cooperating with oth-

er European partner organisations, the Swiss aerospace

cluster aims to enable companies to attend B2B events

and company trips as well as appearances at interna-

tional aerospace fairs at a low cost.

ZURICH GREEN REGION - Zrich Green Region is one of the 8

projects developed by the Metropolitan Conference at the end of 2009.

It concerns the development of the Zurich Metropolitan area into a green

zone, thanks to the eligible high cleantech processes, with the aim of estab-

lishing a wide network of highly technologically developed and green ori-

ented enterprises.

A particular focus is on the project of sustainable housing, which includes

concrete projects to be realized.

In short, according to the project of this metropolitan conference, Zurich

should become a green region and be positioned as such. The aim of the

project is for cleantech companies to be increasingly established and ourish

in the metropolitan area on the basis of this green foundation. This aim is

to be achieved by recording and strengthening the location qualities of the

metropolitan area in the cleantech sector. A series of speci c measures is going

to be implemented to strengthen the metropolitan area as a green region.

Additional info on www.metropolitanraum-zuerich.ch/projekt_green_region.html

SMES PROGRAMSMES ADVANTAGES TAKING PART IN THE PROGRAM

What are the advantages participating in the program? Costs and energy saving through out economic measures. Subscription of an agreement on voluntary basis. Possibility of being dispensed with CO2 taxation. Participation in local and Swiss Development Programs. Certi cation for voluntary environment protection. More advantages in less time.

What is KMU program?The model is an agreement of shared sustainable goals.Participation is open for Small Medium Enterprises (maximum turnover CHF. 1000000.-) and works on a medium term basis (10 years). Improvement of energy ef ciency and CO2 emissions are calculated on this background. In order to calculate cost/advantages of speci c cases please consult www.enaw-kmu.ch

YOU MAY NOT KNOW THATCLEANTECH CLUSTER

Those technologies, industries and services that contribute to the protection and preservation of natural resources are summarised under the term cleantech. In its totality, cleantech includes all steps on the value- added chain from research & development to production of capital as- sets through to application.

The cleantech cluster includes:

3 sustainable resource management (for instance ecodesign);

3 resource preservation and emission reduction (for instance drinking water/sewage treatment);

3 renewable energies and materials (for instance photovoltaics);

3 ef cient energy systems and applications (for instance building refurbishment);

3 sustainable mobility (for instance traf c concepts).

FOR MORE INFORMATIONOUR CONTACTS

STANDORTFRDERUNG DES KANTONS ZRICHAmt fr Wirtschaft und Arbeit (AWA)Volkswirtschaftsdirektion - Postfach 8090 Zrich (CH)

Tel. +41 (0) 43 259 26 13Fax +41 (0) 43 259 51 71

[email protected] www.standort.zh.ch

20 | 2012 | 02 |S2B MAGAZINE 21S2B MAGAZINE | 02 | 2012 | 21S2B MAGAZINE | 02 | 2012 |

22 - 23 MAY 2012

THINK ABOUT THE FUTURE: START2MATCH Palazzo dei Congressi - Piazza Indipendenza, 4 Lugano (CH)Tel: +41 (0) 91 913 90 30 Fax: +41 (0) 91 913 90 [email protected] www.start2match.com

SMEs daily face new challenges which entrepreneurship and market posit on their path. Relationships represent the key stone of the future of business: Start2Match, the International Business Development Meeting, represents the International venue for all SMEs looking for new contacts for the development of their business.

E vents represent undoubtely the key stone for the development of a business activity. However, there exist many kinds of events: thematic expositions, trade fairs, corporate open days, PR events, and many others. Unfortunately, not every kind of event matches every kind of need of companies and entrepreneurs. For this

reason, it is very important to understand which kind of event to participate

in, in order to meet business targets. As far as business development

is concerned, it is important to remark that the more companies and

entrepreneurs open their business networks horizons, the more they will

have opportunities of succesfully develop their projects.

Start2Match represents the International meeting event, which allows

entrepreneurs and companies to develop their business relationship.

The venue entails different peculiarities, which make it a unique event of its

kind. Lets discover together which characteristics distinguish Start2Match

from other matching events.

START2MATCHMATCHING NEVER ENDS

Start2Match aims at providing matching opportunities which last. The

matching is not intended to happen only during the venue, on the contrary its

target is to provide the opportunity to be in contact with potential partners

from the subscription to Start2Match. This goal can be achieved thanks to the

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WHO LIES BEHINDTHE CURTAIN?The event sees the collaboration among four important realities within the Swiss context, as far as the development of small and medium-sized enterprises is concerned.

Swiss Business Group, across its 15 years of experience, pays a particular attention to the development of the business of companies on the international level. Thanks to its taylored services, Swiss Business Group supports companies and entrepreneurs internationalization projects, setting tools which can help them to have success crossing national borders.

SKV, the Swiss Association of SMEs, represents the national voice of small and medium sized enterprises, offering a wide range of services, in order to improve companies competitiveness. SKV promotes collaboration among its members, and is creating a network of contacts which allows the Association to enter into important collaborations with other entities who share the same targets in the business environments.

Born in 2002 as Association of Italian Entrepreneurs in Switzerland, Assoii Suisse aims at developing a wide network of entrepreneurs not only in Switzerland, but alla round the world. With a headquarter in Zurich, and diferrent branches accrosso Europe, the Association grants to its associates a constant promotion of business and the representation of interests before the most important political and administrative institutions.

The Lantern Research represents a fast- growing worldwide reality of independent nancial analysts. The website of the network of The Lantern Research aims at being a leading virtual market place where nancial analysts and researche boutiques make available to users their reports and analyses. Furthermore, on the platform investors can nd information on any sectors and companies.

START2MATCH WORKSHOPSTHE COURAGE TO INTRODUCE YOURSELF

The participation in a business venue does not

represent the guarantee of success: companies have

to nd the courage to introduce themselves, in order

to gain appeal and visibility. During Start2Match,

each exhibiting company gets the chance to organize a

special own event within the principal event.

Start2Match Workshops slots are intended to be

the right occasion for companies and entrepreneurs

to show themselves during Start2Match, having a

devoted area at their complete disposal.

Start2Match Workshops aims at introducing

companies and their projects to the audience, which is

speci cally selected and invited according to the topic

of the presentation. What are you waiting for?

Book your own Workshop slot!

STARTUP LOUNGETHE PLACE WHERE COMPANIES START THEIR BUSINESS UP

When we de ne Start Up companies, we are talking

about companies which level of technology and

innovation is particularly high. Start2Match pays a

particular attention to Start Up companies, which

animates the economic fabric of business.

During the venue, in a special location within

Palazzo dei Congressi, namely the Start Up Lounge,

Start Up companies have the unique opportunity to

meet potential venture capitalits, business angels,

stakeholders and investors in general who can fund

interesting and innovative projects.

integration of the venue into the platform Start2Business:

both exhibitors and participants have the possibility to

start their matching online on Swiss Business Group

corporate business network. Start2Business allows to

all users to interact in a structured network, with the

best advanced tools of Web 2.0.

The platform gives the unique opportunity to prepare

your business meetings that will take place during

the venue, furthermore Start2Business allows you to

manage them also after the end of Start2Match.

B2B MEETINGSTHE ACCESS TO DIRECT DEVELOPMENT

Connections are important. Entrepreneurs need to

develop solid contacts, need to meet their potential

partners, in order not to waste money and time

collecting useless contacts. With the special formula

of Exhibitor, Start2Match offers the possibility to

have enough room to handle different meetings,

scheduled according to a xed agenda. Exhibitors

have the chance not only to meet other exhibitors

involved in the event, but also visitors, who have

been invited according to the target network of

companies participating in Start2Match. The

participation of selected and even taylored visitors

makes Start2Match a venue completely devoted to a

structured business development.

HOW TO PARTICIPATE IN THE EVENT: SUBSCRIPTIONS

To participate in Start2Match is very easy. Companies have the chance to choose between two kind of participation opportunities, according to their business.

Are you an established company, which aims at introducing its products and services to a new and international business parterre? If yes, do not miss the chance to book your BASIC booth: a 6m2 stand (like in the photo above), furnished with essential ttings and inside which you can meet your potential future business partners.

Do you represent a Start Up company, with a high innovative and technological potential, wanting to be in contact with important investors and stakeholders? If yes, you have the right pro le to participate in Start2Match StartUp Lounge, the area within the venue location specially dedicated to Start Up.

S2B MAGAZINE: START2MATCH EXTRA EDITIONOn the occasion of Start2Match, S2B Magazine will be issued as Extra Edition for the introduction to the public of exhibitors and participants in the venue.Start2Match - Extra Edition is not conceived as a pure Exhibitors Catalogue: in fact, the magazine is intended to be

a business card of the companies and entrepreneurs involved in the event, which have the opportunity to introduce theirselves before the physical event itself takes place.The peculiarity of the Extra Edition lies in the customized distrubution of the issues weeks before the venue, thus reaching potential interested partners and providing them with all the information about Start2Match and the participants. The delivery of the issues will follow a database of contacts customized according

both sectors and the companies involved. Companies can decide whether having their name and brief description within the pages of Start2Match - Extra Edition, or introducing theirselves according the core principles of Start2Business Magazine: customized message, pics and high visibility. So, why not to take the chance to introduce your company following the best editorial line possible?

Contact us at [email protected], andget your customized Ads package!


daytime event, but do not want to miss the chance to

meet in person the involved entrepreneurs.

The listed peculiarities of the event underline an

important matter concerning Start2Match: the venue

has a strong connotation of business and business

development. The main target of Start2Match is to

help companies and entrepreneurs to consider the

international context as a mean of the development of

their activities. In a period during which globalization

represents the norm, thinking global and developing

business on the global and international level needs to

become the corporate motto of a company.

Therefore, companies and entrepreneurs need to think

about their business future, and start to match, in

order to see their purposes become reality.

Palazzo dei Congressi - Piazza Indipendenza, 4 Lugano (CH)Tel: +41 (0) 91 913 90 30 Fax: +41 (0) 91 913 90 [email protected] www.start2match.com

THE FIVE WSOF START2MATCH

Companies and Entrepreneurs, Start Up Companies, Investors, Business Angels, Financial Advisors, and many more.

International Business Development Meeting.

May, 22nd and 23rd 2012

Lugano. The choice of the city of Lugano as hosting location of the venue is strategic: the Swiss city, in fact, represents the perfect link, the bridge among the nearest European countries, Germany, Italy and France, and the other International countries.

For the development of your business projects on the international level.

NETWORKING NIGHTFURTHER OPPORTUNITIES FOR MEETINGS

The work of an entrepreneurs never ends, especially

during matching venues. Even after the closure of

the event facility doors, the entrepreneur aims at

exploiting each single moment to meet potential

partners. For this purpose, Start2Match organizes

the special Networking Night, an informal moment

inside the venue, in order to allow entrepreneurs

and participants to go through further meetings.

Scheduled on the evening of May, 22nd 2012, the

Networking Night aims at giving the further chance to

participants to collect new contacts and to delve into

the established ones. A special and relaxing moment,

which does not miss the business connotation that

Start2Match entails, organized in a special location

of the City of Lugano, the Networking Night grants

the extra participation of further potential partners

who do not have the direct chance to participate in the

FOCUS ON INSTITUTIONAL PARTICIPANTSThe venue Start2Match is organized under the aegis of the City of Lugano, hosting city of the event, which pays deep attention to the development of business.

Start2Match sees the participation, among exhibitors, of important institutional realities of Ticino region.The Of ce for the Economic Development of Canton Ticino participates in the venue, in order to provide all interested companies with all the information for relocation in the Swiss region. The main target of the Of ce is to promote the opportunities available within the territory of the Canton, in order to develop new forms of business within the region. For this purpose , the Of ce for the Economic Development holds a workshop with the title Relocation in Canton Ticino to grow in Europe, hosted on Tuesday, May 22nd 2012 at 14.00, in Room C of the Congress Hall. The participation of the Of ce for the Economic Development is structured in collaboration with Fondazione Agire, an institutional platform, in charge of facilitating the transfer of technology among companies devoted to innovation and located both within Ticino region and abroad. For further information about Fondazione Agire and its tasks, please see page 38.

On the other hand, following the theme of innovation and companies development, CP Startup, the startup incubator of the Italian-Swiss University of Lugano (USI), introduces a set of startup companies during the venue. The aim of CP Startup is to establish sound relationships among companies and potential investors and business developers. The participation of CP Startup is intended to support both interested startup companies and potential investors in developing innovative business projects. Among companies introduced by CP Startup, worth of notice is the company RedCap Technology and its patented system Angel Inside (see page 54). Interested participants can meet CP Startup within the devoted area of StartUp Lounge. As far as internationalization is concerned, the participation of institutional realities is intended to support companies participating in Start2Match with useful information about business opportunities available in Ticino region.art2Match with useful information about business oppor

27S2B MAGAZINE | 02 | 2012 |

The set of nancial-economic, cultural, political and institutional integration phenomena, from the 1980s on, gave life to the process of globalization, which is based on a prevailing global economic development model, it is to say the free-market model.

Since that moment, all enterprises are asked to reach the brand-new

business frontier of internationalization, a strategic and almost bound

choice for all entrepreneurs and enterprises who want to play a principal

role on the market, in order to improve and gain ground on a more

competitive scenario.

Swiss Business Group, Swiss company based in Bern and Lugano, all

throughout its experience supports entrepreneurs in their process of

internationalization, both in Switzerland and in other countries of the world,

paying particular attention to those emerging countries such as China and

India, with which it has established economic and institutional relationship.

Make your purpose real, this is the core philosophy of Swiss Business Group, which basis its activities on four cardinal principals:

To establish sound relationships based on mutual trust

To grant that innovative ideas become business realities

To reduce operation risks

To overcome barriers and bureaucracy

Swiss Business Group provides its services and know-how to all companies,

particularly to SME aiming at developing their own business projects at

an international level. Thanks to a deep knowledge of Asian territory and

culture, Swiss Business Group pays particular care to business development

in this area, addressing special attention to the fast-developing Chinese

economic growth. Under this point of view, Swiss Business Group can

be considered a leader company in supplying services oriented to foreign

SWISS BUSINESS GROUP

YOUR PARTNER FOR INTERNATIONALIZATION

investments in China, and Asia in general, and to the

Chinese investments in Switzerland.

Furthermore, thanks to its strategic location in the

Helvetian country, Swiss Business Group offers the

ideal support to all companies aiming at broadening

their own business in Switzerland, in order to reach

then an active role also on the international markets.

The great number of opportunities offered by Swiss

business environment makes Switzerland the perfect

platform from which companies can develop ever

broadening business projects. All services created and

offered by Swiss Business Group aim at creating a big

corporate network, inside which every entrepreneur

and every company pointing to enlarge their business

in the eld of internationalization can nd a valid

support to development.

Thanks to the creation of Start2Business, the

online corporate business network, Swiss Business

Group made available to at all SME interested in

internationalization a valid and authoritative tool for

business projects development. Start2Businesss aim is

to allow all companies and entrepreneurs to interact

among a selected network, having brand new Web

tools at their complete disposal.

Start2Business offers a concrete possibility to all

companies and entrepreneurs to develop their courage

to introduce their selves inside an International

network.

Swiss Business Group, thanks to its services and tools,

favors all companies and entrepreneurs in starting a

business up or in developing an existing one, in order

them to reach their xed targets.

Scan this QR Code with your smartphone to view the corporate video of SBG on YouTube. And for any other curiosity, go on our official website www.swissbg.ch where you can find all the links to follow us olso on Facebook and Twitter.


SWISS BUSINESS GROUPvia Carducci, 1- PO BOX 6475 - 6901 Lugano (CH)Tel. +41 (0) 91 913 90 30Fax +41 (0) 91 913 90 39

[email protected]

26 | 2012 | 02 |S2B MAGAZINE


Coopration Bancaire pour

lEuropeHow to internationalize

your companyCBE is an organization created in order to provide accessibility

to key information for internationalization, let s see how.

GAREUROPA

Every day hundreds of calls for tender are issued worldwide by national and

international public institutions.

GarEuropa informs you on a daily basis about new contract notices and the

outcome of national and international tenders in your speci c eld of inte-

rest which are published in the Of cial Journal of the European Union, S se-

ries (OJ S), or which are nanced by the system of Multilateral Development

Banks (MDB).

Thanks to a customized pro le, based on the subscribers speci c needs,

clients can access the database and receive only the information which might

be relevant to their businesses.

Furthermore, the staff of GarEuropa offer you a series of additional assistan-

ce services ( nding contract speci cations, translating invitations to tenders

and speci cations, assessing opportunities for companies, contacting con-

tracting authorities..) which complete the offer and make it a unique product

in the eld.

Still not sure whether your company might be interested in the world of in-

ternational contracts? GarEuropa gives you the opportunity to understand

the importance of your sector in the market for international and national

procurement contracts published in the Of cial Journal of the European

Union, S series (OJ S) or nanced by the system of Multilateral Development

Banks (MDB).

This is done through statistical analysis of past calls, which will also help

you assess whether GarEuropas information services might be of interest

to you.


PUBLIC TENDERS HELP DESK

It is a service of advice and assistance in participation

in tenders issued by the European Union and major in-

ternational organizations. The service is structured as

follows.

Help Desk. Assistance with questions regarding the participation in tenders, analysis of tenders and tender

speci cations.

Technical assistance. Assistance and advice in the pre-paration and submission of tender.

IMPRESAEUROPA

ImpresaEuropa is a service which provides informa-

tion, assistance and guidance on the European Union

funding programs and policies. It includes all services

listed below.

EU programs database. Presentation sheets containing individual funding programs supporting businesses.

European Deadlines database. Contains the schedule of calls for proposals relies on the various EU funding

programs.

European Appointments database. Contains infor-mation on major international events of interest to bu-

sinesses.

Co-operation between enterprises. Thousands of requests for business cooperation, R&D from several

countries in the world, and published on the EU site.

Newsletter ImpresaEuropa. Monthly information on the development of EU policies for businesses.

EU funding alert. Early warning of publication of cal-

ls for proposals rely on EU funding programs aimed at

businesses.

Signing an annual subscription customers receives a lo-

gin and password to access to online databases.

Target groupsBusinesses, public administrations, Non Governmental

Organisations (NGOs), universities or individuals wil-

ling to gain direct access to EU or international funding,

well as brokers like banks, consultancies, or professio-

nal associations acting for a third party.

AdvantagesConstant update

Easy to use

Comprehensive information

Quick access to the necessary set of forms

Highly competitive prices

Customised services

Easy relation to potential partners thanks to a net-

work of international contacts in Brussels

EASY EUROPE

It personalised consulting service aimed to assist busi-

nesses, local bodies and organizations wishing to sub-

mit projects for obtaining funds from EU.

We provide:

Tailored assistance and consultancy

Ad hoc analysis: based on a project devised by the

interested party, CBE assesses the prospects for

Community funding

Project preparation

Contact with the EU, national or regional bodies

in charge

Partner search

Follow-up of pending projects

CHECK UP EUROPA

The Check-up Europa service is intended to provide users with an accurate

and complete picture of EU, national and local funding opportunities within

their eld of activity.

To respond more effectively to the needs of companies which are conside-

ring investing in Italy and/or internationalising their activities, we offer three

levels of services:

Check-up Italy

Check-up Internationalisation

Check-up Plus

This solution enables companies to purchase solely the information they ac-

tually need separately and at competitive prices.


COOPRATION BANCAIRE POUR LEUROPE Avenue Louise, 125/1 - 1050 Bruxelles (B)Tel : +32 2 541 09 90Fax : +32 2 541 09 91

[email protected]


ROOM FOR BUSINESS IDEAS DEVELOPMENT

START2BUSINESS:THE BUSINESS REPUBLICFOR INTERNATIONALIZATION

In September 2011, on the occasion of Swiss Business Apero, it was presented The Business Republic Passport of Start2Business. That red little book, collects all the information concerning Start2Business world as it is can be used as a " delity card as well.

WHY DO START2BUSINESS PRINCIPLES CAN BE

COLLECTEDIN A CONTEXT OF

BUSINESS REPUBLIC?

PASSPORT N

634879 B634879 B

CODE

S2BS2B

NAME / NOME / VORNAME

SURNAME / COGNOME / NAME

COMPANY / AZIENDA / FIRMA

MAIN OCCUPATION / OCCUPAZIONE / B

ERUF

PASSPORTS DATE OF ISSUE / DATA DI

RILASCIO DEL PASSAPORTO / AUSSTEL

LUNGSDATUM DES PASSES

DATE OF BIRTH / DATA DI NASCITA / GEB

URTSDATUM

NATIONALITY / CITTADINANZA / STAATS

ANGEHRIGKEIT

CITY / CITT / ORT

ADDRESS / INDIRIZZO / ADRESSE

Vincenzo

Caci

Swiss Business Group

Start2Business founder

2008

Via Carducci, 1 - 6900

Swiss - Italian04/12/62

Lugano (CH)

THE PASSPORT - This tool needs to be taken into consideration

in relation to the system that was established around Start2Business

foundations. Sometimes it is dif cult for Start2Business users and potential

users, to understand how Start2Business works in an effective way.

Start2Business ( www.starttobusiness.com ) was created in 2008, as an online

platform that provides dedicated room for companies that wants to introduce

their projects. There was not an initial classi cation of those who had the

requirements to access the platform, and still there is not. Somehow this

feature quali es the web platform as a democratic room.

On the other hand, the idea of the network structuring has always pre gured

the existence of different roles, in order to provide few advantageous rules to

the platform functioning.

In this framework, companies on the platform distinguish themselves as

Member Network (everybody has access, a basic pro le is provided) Business

Starter (point of reference for the users together with the administrators),

Service Network (corporate pro les that provide services to the platform

users) and Premium Network ( made by those company that introduce a

unique business project and wants to take it at an international level).

Today this roles animate the platforms, the Premium Networker introduce

their high standard projects in a dedicated common room, and the other

users orbit to them, in the business republic.


TOOLS - When we come through a business project, we get

numbers, descriptive words, informative material, but it might not be

enough. That is why we take into consideration the visual aspect, providing

a section dedicated to the business projects.

In the Business Republic it cannot miss an of cial hardcopy support,

Start2Business Magazine, that assists in business projects presentation,

collecting a core of valuable ideas, and introducing them to a selection of

pre - identi ed stakeholders, that will be able to accomplish projects.

And then, as a fundamental Cabinet body, it cannot miss the Minister of

events, where Start2Match ( www.start2match.com ), in Lugano next 22-23

of May, functions as the matching for SMEs that would like to start an

internationalization path.

PROMOTE YOUR BUSINESS ON S2B!A NEW ROOM FOR ALL USERS AND NOT. THIS SECTION PROVIDES LOW-COST

POSSIBILITIES OF PROMOTION, TO THOSE WHO WOULD LIKE TO ACHIEVE HIGH VISIBILITY NUMBERS, ON S2B AS WELL AS OUTSIDE THE PLATFORM

THE BUSINESS REPUBLIC - It takes into consideration multi-

modal technologies and their impact on corporate communication and

internationalization strategies. Their spread has enabled companies to

make more effective their internationalization strategies, and enhance

all forms of communication that contribute to projects building and

promotion, in relations with stakeholders.

Basically Start2Business allowed the creation of a system, a Corporate

Business Network, that combines new multi - modal technologies to

traditional promotion and marketing methods, giving birth to a fresh new

method for the success of SMEs.

Business Republic is open to all those that would like to nd a room for

their projects, where the evaluation of business ideas is fundamental, and

where combination between traditional and modern methods drive to the

success formula.

MAGAZINEStart2Business Magazine is a great tool that

lets you effectively promote and develop business projects thanks to its targeted distribution. Reach a specific target for each project presented on the platform.

Present and promote your business project to potential investors, licensors, partners or consumers using the S2B method for targeted, effective promotion and

development.

WEB TVIn addition to conventional channels of

communication, Start2Business presents Web TV. Theres nothing better than a Web TV channel to create a strong impact when

presenting your business projects.So why not create an area to present your

projects by uploading your videos, embed them from your existing YouTube channel or set up a

new S2B channel?

NEWSLETTEREasy to manage and requiring no special technical skills, Bringemall lets you quickly send thousands of

personalised newsletters in a flexible manner. The layout is built to suit

your corporate identity. There are no limits to the number of contacts (co-ordinated monthly issue limits as per

chosen tariff rate).

SUPPORTERBecoming a Start2Business

supporter you will discover benefits of supporting a growing network for business. Supporter can also make a volunteering based contribution getting back one of the forehead

services.

BANNERS SPACEYou can either send us your own banners

or let our graphic artists create them for you at an attractive extra charge, thus ensuring that the banners fit the page layout and are truly effective. We do not develop the same banners for different

clients. Each banner will contain personalised graphics and contain your brief copy: on

purchasing this service, we send you technical instructions so that you can then send

your copy via email.

[email protected] www.starttobusiness.com


Istituito nel 2004 dalla

Fondazione per le Facol-

t di Lugano dellUSI, in

collaborazione con lUSI

e la SUPSI, il Centro Promozione Start-up (CP Start-up),

unistituzione che fornisce assistenza gratuita a laure-

ati svizzeri ed esteri che intendono trasformare unidea

o un progetto innovativo in attivit imprenditoriale.

Il CP Start-up inizialmente aiuta gli interessati (che pos-

sono provenire da qualsiasi istituto accademico svizze-

ro od estero) a de nire la propria idea e a veri carne la

fattibilit; successivamente li sostiene nellallestimento

del Business Plan e, con unattivit di coaching, nella

sua implementazione.

Eroga i propri servizi direttamente, tramite consulenze

ai potenziali imprenditori, e indirettamente, come in-

termediario con i centri di competenze per quesiti che

possono nascere dallanalisi del progetto. A tal ne, il

Centro fa capo prioritariamente a tutte le competenze

presenti presso lUSI e la SUPSI, ma si rivolge anche ad

altri istituti e centri di ricerca in Svizzera e allestero per

particolari necessit.

Il CP Start-up offre pure la possibilit di ospita-

Il centro promozioneStart-Up di Lugano

A sostegno della nuova imprenditoria innovatrice

re start-up con progetti particolarmente meritevoli

nellIncubatore dimpresa sul campus dellUSI a Lu-

gano. I promotori di tali progetti trovano pertanto una

prima sede per la loro attivit, debitamente equipag-

giata con tutto quanto necessario ad unazienda com-

presi alcuni servizi centralizzati.

Nel 2011 sono state ben 70 le richieste inoltrate al CP

Start-up per la valutazione e lassistenza allavvio di

attivit imprenditoriali (alle quali occorre aggiunge-

re una ventina di richieste di informazioni preliminari

sui servizi erogati dal Centro), ci che ha portato a 317

le richieste inoltrate dallinizio dellattivit del Centro

nellestate del 2004. Lo scorso anno, la Commissione

esperti ha promosso 6 nuovi progetti. Dalla costitu-

zione del CP Start-up, sono cos diventati 36 quelli con-

siderati meritevoli di sostegno. Di questi, 29 sono stati

realizzati o sono in via di realizzazione (24 in Ticino,

2 nella Svizzera interna e 3 in Italia), 5 sono stati ab-

bandonati dai promotori in corso di realizzazione per

mancanza di mezzi nanziari o per una insuf ciente ri-

sposta da parte del mercato e 2 non sono mai veramente

partiti. Globalmente le start-up assistite dal CP Start-up

hanno generato a tuttoggi oltre 110 nuovi impieghi in


CENTRO PROMOZIONE START-UPVia G. Buffi, 13 - 6900 Lugano (ITA)

Tel. +41 (0) 91 922 21 00 Fax +41 (0) 91 922 24 01

[email protected]

CPSTART UP LUGANO

The Start-up Promotion Center is a service promoted by the Foundation for the Lugano Faculties of USI and set up in collaboration with the Universit della Svizzera Italiana (USI) and with the Scuola Universitaria Professionale della Svizzera Italiana (SUPSI), in order to assist Swiss and foreign graduates who plan to start a company in Canton Ticino.

In order to do this, the Start-up Promotion Center: Serves as a focus for what already exists in Ticino to promote innovative entrepreneurial projects started by young graduates; Brings out and exploits the training, technical and management expertise there is in Ticino and, most of all, in USI and SUPSI; Uses a network of Expertise Centers which are able to provide potential new entrepreneurs with the answers to the technical, management, legal, administrative and nancial questions involved in starting a new company.

Ticino e una quarantina nel resto della Svizzera. Del-

le 36 start-up promosse dalla Commissione esperti, 17

sono cresciute allinterno dellIncubatore dimpresa

del CP Start-up il quale, a ne 2011, ne ospitava 10.

Un altro dato signi cativo quello relativo ai nan-

ziamenti ottenuti lo scorso anno dalle start-up seguite

dal Centro: complessivamente ca. CHF 14.65 mio, di

cui 1.78 mio di contributi dalla CTI (la Commissione

Tecnologia Innovazione istituita dal governo elvetico)

per progetti promossi da 5 start-up, CHF 11.84 mio di

nanziamenti in equity erogati a 5 start-up da business

angel e societ di capitale di rischio, CHF 0.51 mio pro-

venienti da fondi europei (ne hanno bene ciato 3 start-

up) e CHF 0.52 mio acquisiti da 5 start-up dopo che

questultime hanno partecipato a dei concorsi sul piano

nazionale, cantonale e comunale.

Maggiori ragguagli sul CP Start-up - che funge tra lal-

tro, da partner strategico della CTI Start-up in Ticino

- e sui servizi che offre sono reperibili sul sito:

www.cpstartup.ch.


Come si posiziona la Fondazione Agire a sostegno dellimprenditorialit? importante prima di tutto osservare il contesto in cui

la Fondazione opera: il Cantone Ticino una regione

che dispone di molti requisiti per divenire un polo im-

prenditoriale di primo piano.

Come sostiene gli imprenditori?La fondazione a disposizione degli imprenditori e delle

aziende che sono attive in aree legate allinnovazione (tec-

nologica o di modello); si mette inoltre a disposizione di

aziende che intendono rinnovarsi dal punto di vista tec-

nologico e di business e introdurre nuovi prodotti o nuovi

processi innovativi. In particolare, il supporto si rivolge a

tre differenti tipologie di aziende: 1. Start-up; 2. Aziende

esistenti sul territorio ticinese con progetti innovativi; 3.

Aziende esterne al Ticino, con progetti innovativi, che in-

tendono insediarsi in Ticino. La fondazione, avvalendosi

anche della collaborazione e dellesperienza del Centro

Promozione Start-up e dei coach CTI Start-up, fornisce

consulenza ai promotori di queste aziende e inoltre forni-

sce un prezioso sostegno nanziario ai progetti pi meri-

tevoli, tramite la societ controllata Agire Invest SA.

Established in 2011, Agire Invest SA represents a reali-

ty dealing with the selection and funding of the creation

and development of new companies. On the other hand,

it selects and funds innovative projects designed by exi-

sting corporate realities. According to the executive or-

der Oro BNS, carried by the Great Council of Ticino

region in 2007, Fondazione Agire and Agire Invest manage

an amount of 7 millions Swiss Francs in order to achie-

ve the target. Return of Investment does not represent

the main target of Agire Investment SA, on the contrary,

the company aims at supporting entrepreneurial projects

which present high development potential, especially in

their most critical initial phase. As a consequence, the

same projects are intended to create an industrial ground,

which aims at creating high added value, as well as quali-

ed working places. Agire Invest invests in a competitive

way in the submitted projects and

takes decisions in three different pe-

riods of the year: February/ March,

May/June, September/ October. By

now, the company nanced 3 en-

trepreneurial projects operating in

different elds: Beyounic SA, media/

web eld; Hydroswiss SA, water

treatment/cleantech eld; IBI SA in

tissue rigeneration/ medtech eld.

INVESTMENT CRITERIA

Innovative aspect: technological, processual and business model innovation is assessedTeam: promoters, collaborators and partners credibility is assessed Market and positioning: assessment of the kind, dimensions and evolution of the market of reference, as well as advantages on competitors and market-entrance strategis Feasibility - Risk - Validation: assessment of prototype, intellectual property, certi cations, national or international awards, presence of CP Start-up or CTI coaching or CTI Label Returing on Ticino region: new working places, tax revenues and image impact are assessed Network: collaboration with USI/SUPSI, industries of the region and top international research centers are assessed Quality of the proposed project: assessment of provided documents and direct meeting with promoters, engagement and acknowoledgement of suggestions Co-funders: a preference is attributed to projects which can nd further funders through the collaboration with Agire Invest, thus allowing the relocation of new capital resources within Ticino region.

La sua posizione, unico Cantone completamente a sud

delle Alpi posto sul crocevia del traf co commerciale

sullasse Nord-sud, decisamente strategica. La pre-

senza di una politica scale leggera che favorisce la na-

scita di nuove imprese, la singolare politica economica

orientata verso gli imprenditori che si concretizza in

agevolazioni dello Stato alle imprese nascenti, lammi-

nistrazione pubblica particolarmente ef ciente, snella

nelle pratiche burocratiche e orientata allimprendito-

rialit e allinnovazione, il sistema bancario, tra i pi

stabili al mondo, la presenza di importanti centri di

ricerca diffusi sullintero territorio, il multilinguismo

diffuso abbinato allelevata qualit della vita, sono tutti

fattori molto importanti che fanno del nostro Cantone

un territorio altamente attrattivo per limprenditoria e

linnovazione.

Queste premesse ci permettono di comprendere lim-

portante ruolo della Fondazione Agire che si posiziona

al centro del prima formato da istituzioni, ricerca, im-

prese e nanza.

Agire mira a diffondere, fra le imprese del nostro can-

tone ed aziende che hanno intenzione di insediarsi in

Ticino, le conoscenze e le tecnologie per promuovere i

processi innovativi che portano alla creazione di nuovi

prodotti o servizi, di nuovi sistemi produttivi e di nuove

modalit organizzative e di collaborazione. Promuove

lo sviluppo di un pi marcato spirito imprenditoriale

sostenendo la creazione di nuove aziende e favorendo la

creazione di posti di lavoro quali cati e il sostegno allo

sviluppo economico cantonale. In ne Agire ambisce a

mettere in contatto le imprese innovative con il settore

nanziario facilitando laccesso al capitale necessario

per il loro sviluppo.

Agire una fondazione senza scopo di lucro, fondata

dal Canton Ticino, lUniversit della Svizzera italiana

(USI), la Scuola Universitaria Professionale della Sviz-

zera italiana (SUPSI), lAssociazione Industrie Ticine-

si (AITI), la Camera di Commercio, dellindustria e

dellartigianato e dei servizi del Cantone Ticino (cc-Ti)

e gli Enti Regionali di Sviluppo.


FONDAZIONE AGIRELorenzo Leoni - Direttore della FondazioneSUPSI, Galleria 2 - 6928 Manno (CH)

[email protected]

HOW TO BE FINANCED

Agire Invest assesses projects which are presented as Business Plan or well-structured Business Case. The assessment process takes several weeks, and projects are required to pass through two procedures of analysis and screaning, managed by Agire Invest Managing Partner in collaboration with an external and independent Advisory Board. Agire Invest invests up to a maximum of CHF 500000, and it prefers investing through the mechanism of equities, which allow the company to become minority shareholder and to cover a position in the Board of Directors. Equities offer the possibility to shareolders to hold a call option and to regain shares at the same entry price. Companies involved are bear-share companies with the head of ce in Ticino region, which must remain in Ticino region until Agire Invest represents a shareholder of the company. Investment of Agire Invest are usually divided in two tranches, which are granted according to xed target, agreed in collaboration with funded companies.

per innovare occorre

Agire


Welcome to SwitzerlandA made-to-measureinsurance policyfor expatsNationale Suisse, an innovative international Swiss insurance company, presents an insurance policy created especially for people moving to Switzerland.

Stefano Schnell, Sales Manager from the Ticino general agency Nationale Suisse, explains in a bit more detail.

Lets start with an introduction to Nationale SuisseThe Nationale Suisse group was established in 1883 in Winterthur, but

now has its headquarters in Basel. There are over 1900 employees working

in 60 agencies in Switzerland in addition to Spain, Belgium, Germany,

Liechtenstein, Italy, Malaysia and the cities of Istanbul and Miami. Since

it is an independent Swiss company, Nationale Suisse has a solid nancial

base, and a lean, exible organizational structure. The groups strategy is

to continue consolidating its high growth levels and leadership as a niche

insurer in interesting markets and customer segments. Our aim is to satisfy

our customers by offering them high-quality products and services geared

to the traditional Swiss traits of reliability, professional expertise and

honesty.

What does your Welcome Package include?Transfer to another country always raises a number of different issues

and involves all kinds of bureaucratic obligations. Questions such as what

are the differences between Switzerland and my home country?, what do

I need to consider when moving to Switzerland?, what do I have to do

to formally register in the country?, how does the social security system

work?, what do I have to do with my car and driving licence? are all

normal and require the assistance of an expert who can provide the right

advice.

Nationale Suisse, a leader in expat-related matters in Switzerland, has

therefore created a complete insurance policy to cover the initial period of

an expats working life and residence in our country. Expats will receive

optimal insurance cover for a full 60 days in addition to our consultancy

services on all the issues that newcomers have to face at the start. Remember

that about 135,000 people immigrated to Switzerland in 2010.


What exactly are the advantages to this cover?We should start by saying that the Welcome Package only costs 1 a day

for single person and 1.5 a day for families. It can be bought online and

paid by credit card and provides cover for the following: removal, including

all damage that could occur when moving to Switzerland; personal

liability insurance; household contents insurance; motorists legal expenses

insurance and personal legal expenses insurance. You will be guaranteed

complete consultancy services on the spot everywhere in Switzerland in the

event of damage or accidents.

All of this for 60 days.

What are the advantages for a company that hires employees from abroad and offers them the Welcome Package?There are certainly a number of bene ts to both the company and the

employee. The company will have more productive staff since they dont

have to worry about bureaucratic formalities and can concentrate directly

on their work. In addition the company itself or the new employee can

receive direct advice on any potential queries that may arise. This is a stable

and ef cient type of collaboration since it pre-empts any problematic areas

and meets the requirements of companies and newcomers to Switzerland.

Employees will thus perceive the company as an attractive employer that is

interested not only in their professional abilities but also in their well-being.

There are obviously no contractual limitations to this service.

On the other hand, the employee can rest assured as the rst 60 days in

Switzerland are covered for all eventualities relating to furniture removal,

personal liability insurance, personal legal protection and household goods

insurance.

Finally, the expats know that they have an expert partner to support and

advise them on any questions or concerns about life in the new country

such as driving licences, or importing and registering a car.

Are you interested?

Please contact us for any further information.


NATIONALE SUISSEGeneral Agency for TicinoVia Zurigo, 22 - 6904 Lugano (ITA)

Stefano SchnellTel. +41 (0) 91 973 37 76Fax +41 (0) 91 973 37 90

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An advertorial, an advertising, can boast an added

value if offered to a wide audience, but your business

project can reach the interest of even more users and

succeed when introduced to a precise target, following

the model of a publication, taking advantage of a space

that introduces companies as projects to be showed to a

unique and selected target.

This is the reason why Start2Business Magazine was

born; to provide room to the entrepreneurs and to those

who have a business idea, but that have dif culties in

communicate choosing the right channels.

The magazine offers a precious chest, which acts as a

collector of ideas and projects, the most unique, and

that will propose them to a selected target, as well as

circulating in the most important business events,

both Swiss and international.

The presence of business projects divided into topics is

the core of the magazine, which will be addressed time

to time, to a different audience, according to the topic

of the project (Pull your project out section) and of the

other projects, divided in more than 30 dedicated pages.

In the pages that follow, you will discover the core of

our magazine, going through projects of renewable

energies, food, art and design.

Enjoy your reading!

A CHANCE TO PRESENT YOUR PROJECT - Nowadays it is obvious how

new media cover a key role in business development of the enterprises be-

longing to different elds; starting to the craftsman, going through SMEs,

reaching the most predictable strategies of MNEs.

The goldsmith man, will have at disposal the Facebook fan page, created

by the young co-worker , the wine company will build up an e - commerce

space, where to present its products and probably it will invest on an adver-

tising campaign in order to show up in the trade magazines, while the big

holding which face the Eastern reality, will hire employs able to structure

social media marketing strategies, analysing the tools already adapted in the

target countries.

It is clear why companies are approaching the web dimension, also in order

to carry on outright business operations.

This magazine can be identi ed as the hardcopy version of the

corporate business network Start2Business, a tool that meet the philosophy

of using the web 2.0 world, in order to demolish the communicational bar-

riers. However, the web tool can occasionally be in contrast with the deve-

lopment of our business project, of our business idea, in contrast with the

expansion of our activity, if used as the only means for the development.

Our message will reach a big amount of browsers, however the major wont

be ready to receive the news, the noti cation of our event, the launch of the

new product.

This is the reason why in certain cases, traditional media, come into play, the

tools that we can touch with our hands, lea ng through them and on which

we have time to re ect and analyze longer than how a mouse click allow us,

encouraging us to change screen, information, history.

highlight your business projects!

S 2 PROJECT

SAME ROOMDIFFERENT TARGET

Pages dedicated to the projects section in S2B Magazine reaches different

targets. How? We are not only talking about a standardized advertorial, but about business projects submitted to

the attention of those readers that are identi ed as opinion leaders for their eld and for the development of their

project, throughout a direct contact established by S2B organization.


S fera Engineering is the creator of a system for the total dismantling and recycling of tyres, that allows to recycle every single part of them. All the different parts that constitute a tyre are broken up. In fact, one of the main issues in tyres dismantling remains, when it is applied,

the dismantling of the different parts in a differentiated way.

One of the main issues in tyres dismantling is the dif culty in disassembling

the pieces that are part of it: natural and synthetic rubber, steel circlet,

carton black and silica, metal and textile strings, chemical agents.

HOW THE SYSTEM WORKS - The P.F.U. (or other rubber),

loaded on the roller and/or loading device, is guided

arrives in the granulating area, where the fraction

device, which is composed by an injection system and/

or a high pressure gun (1800/2300 bar) and a fraction

element (HO), uses particular angles. The P.F.U. is

an impinged concept by thousands of high pressure

droplets which are fractioning the rubber components

(consisting of vulcanized and non vulcanized), non

rubber-like parts (steel and textile cord).

The fractioning system follows mechanical/electrical

axes (X,Y,Z - three dimensional) driven by an

electronic software. (PATENTED)

PLC SIEMENS S7 380/440V +/- 5% 50/60 HZ +/- 62%

After being fractionized and reduced to granulate

(value imposed to the system), the P.F.Us. are collected

by a device located in the inferior zone of the protected

area, which contains water and a lower belt that

transports the rubber granulate ( or powder ) to the

drying area. In this area the rubber granulate is dried

by a powerful suction system, the water residuals are

pulled out of the drying area, while the rubber remains

on the tape. Contemporarily, hot air (55/60C) is

circulated by fans (150-250 m/h) with low pressure

avoiding granulates overheating. The temperature is

not so high to provoke an overheating of the rubber.

The dried rubber is transported by a special belt

to a hopper; big-bags (1,25 m) are located

under the hopper in a movable structure,

which can contain 2-3 big-bags, in order

to collect the granulate (or powder).

There is a separation system for foreseen

different granulate types. This productive

process allows the transformation with an

ecological system. Production takes place

with a cold system avoiding the emission of

dioxin in the air, in fact the system does not

need ltering unit.

ECO-PNEUMORUBBER SYSTEM - This system consists of

a series of various rollers that, is guiding, rubber

elements (tyres or components) into treatment zone.

These can be used tyres (P.F.U.) or vulcanized rubber

or non vulcanized rubber components. Generally the

recyc

start2business magazine - number 02

Documents

projects fashiongobi96

projects housinggis100

projects servicesies110

projects webswisspets134

projects techsfera50

projects techzoppelletto54

projects greenarchifi

projects design boncar90