startups that bring magic, +30 cases curated by @boardofinno (board of innovation)
TRANSCRIPT
MAGICcan be created by deliveringextreme convenienceto customers via next-gentechnology & business models
MAGIC extreme convenience
In this deck: Learn how other companies
nail this combination.
brainlesstrigger
invisible
speed
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INVISIBLE
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INVISIBLEFOCUS ON
Complexity happens in the background - simplicity - frictionless - no hassleoutsource tasks - no heavy lifting - someone else will take care of it
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zaarly.com takes chores off your plate.
This on-demand service verifies for you the technical expertise & skills of experts.
Checks the authenticity of user reviews.
Example: Could somebody fix te squeaky hinge at home while I’m away? Just do it for me!
INVISIBLE
plowzandmowz.com let you order a service man on-demand.
You’ll receive a photo of your slowed driveway! #proof
Example: Can someone remove the snow from my driveway?
INVISIBLE
worthee.com makes it happen:
Each walker is also Pet First Aid and CPR Certified. #trust
Example: Have someone walk your dog while you’re on date, at work,…
INVISIBLE
shuddle.us offers trustworthy drivers for you.
Would you put your kids in a car with a ‘stranger’ in exchange for more quality time?
Extensive background checks, including criminal records.
Real-time tracking via an app.
Example: Someone else will bring your kids from soccer practise to a friend.
INVISIBLE
Based on your spending behaviour Digit transfers a couple of dollars to a savings account.
Every 2 or 3 days, usually $5-50
Important: They have a “no-overdraft guarantee”
Example: Banking: invisible automatic savings by Digit based on your habits.
INVISIBLE
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BRAINLESS TRIGGER
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BRAINLESS TRIGGER
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FOCUS ONthe smallest action to start the service - do without thinking - proactivity
1 step is all it takes - trigger is the experience - no effort
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BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
7 different triggers to learn from.
Yes, there are more but in this deck I don’t focus on triggers that might only be used once a year:
(e.g.: Gestures: Waving at Nest Fire Alarm)
Your feedback is welcome via @nickdemey
BRAINLESS TRIGGER
Example: 1 tap to order pizza
tap button voice photo text hashtag behaviour
pushforpizza.com
Example: Make your own magic-button:
ifttt.com/products/do/button
BRAINLESS TRIGGER
Example: A physical button as a trigger
tap button voice photo text hashtag behaviour
www.flic.io
Example: A button in your headphone slot
pressybutton.com/
BRAINLESS TRIGGER
Many more examples exist…
tap button voice photo text hashtag behaviour
http://bt.tn
Most developers are still looking for the best use case.
Often a setup process is required, still too complex for the average user.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Call a private VIP concierge service
For $19.000 you have the Vertu Clous De Paris smartphone.
Expensive, but you can call someone & ask whatever you want:
“Cancel my flight & book me an exclusive dinner tonight in NY.”
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Your Smart TV is listening.
Read more: Samsung TV spying?
Example: Just talk to order groceries.
Dash also has a barcode scanner for extra convenience. Amazon Echo (related)
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Point at clothing to shop ASAP54
Related: detect the clothes people wear on TV: looklive.com
Example: 1 Photo = all real-estate info
Homesnap uses more ‘inputs’ than just the photo. (e.g. location data)
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Ask whatever you want: getmagicnow.com
Magic takes an additional fee on top of the products/services they arrange for you.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Text based assistant: Cloe
Example: Or Amy, for scheduling meetings
More examples: The Future of Text, jarv.co , a rare(!) male assistant
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: do your banking via Hashtags
Account holders receive feedback (Jifi) via Direct Messages (Twitter)
Example: #AmazonCart to shop.
Related: 2 years ago already, Sina Weibo sold 666 cars in a similar way.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
When I’m heading home, my Tado thermostat anticipates my arrival & turns on the heating.
When I’ m almost at our @boardofinno office,
this app will launch a TXT message to pay for my
parking ticket.
Based on my real-time travel behaviour, different actions happen:
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Light only where people are.
See presence detection movie: tvilight.com
Example: SleepCycle monitors your sleep.
Wakes you up when you are in ‘light sleep’
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: follows your reading flow: Blendle
If you buy an article, but stop reading <15 sec you’ll get your money back.
On a side note: Our behaviour is being tracked by 1000 companies each day, but rarely triggers actions for our own benefit as a user. #tothinkabout @nickdemey for feedback.
BRAINLESS TRIGGER
Imaging the automagical services that will use all our behavioural data!
Monitor Muscle contraction: Leo
ElectricFoxy Pulse tracks heart rate
Automatic tracks how you drive.
What other examples should we add? Let us know @nickdemey - @boardofinno
Industrial Innovation workshop (Lausanne, Switzerland) by boardofinnovation.com
SPEED
flickr cc lazyousuf
deck by boardofinnovation.com - intrapreneurship consultancy
SPEEDFOCUS ON
no second to waste - instant gratification - bare minimum steps & interventionexperience of a quick solution - want it now
flickr cc lazyousuf
deck by boardofinnovation.com - intrapreneurship consultancy
Example: Amazon Anticipatory Shipping
This patent is clever at so many levels!
Amazon follows your buying behaviour (+ millions of other people).
When they notice you probably will buy a product in the near future, they already ship that item to a warehouse near you.
This to make sure an item can be delivered hours after you clicked ‘buy’. #smart
SPEED
Example: Instant access to quiet rooms
shows lofts, apartments to work on your own (Breather) Instant access via PIN code.
SPEEDExample: Be the eyes for blind people
This app offers live video/chat to give guidance to blind people. ‘I need help, now!’
Related: Solved - Instant help everyone.
Example: Summon a drone (like a taxi)
Use voice commands to request a Drone to take a selfie, for security,… learn more
SPEEDExample: Do my groceries, bring within 1h
Instacart takes your shopping list & sends someone to the store for you.
CONVENIENCEWho nailed it?
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The eBay experience The Gone experience -vs-
user goal “I want to get rid of my old stuff & get paid.”
Gone App
This is what convenience looks like at
Snap a photo
Fill in form
Set a price
Follow auction
Trust buyer?
Find packaging
Visit Postal office
Receive money
“EBAY”
Snap a photo
Fill in form Receive money
they find the best price, ship a box, pick-up
This is what convenience looks like at“GONE”
Gone App
Snap a photo
Fill in form Receive money
no good price?
This is what convenience looks like at
ship a box, pick-up
Get Tax Write-off
option to recycle/donate
“GONE”
but… services like this are very new.So far, the experience seems (almost) flawless:
A similar startup UseSold got acquired by Dropbox
Another new player: OfferUp
Other related companies that are nailing it:
Example: Shyp: Send items, hassle-free
No packaging or complex administration needed. Someone else will take care of it!
Snap a photo
Share details
Someone will Pick-up item
Other related companies that are nailing it:
Example: Amazon Flow: Point for price & info
Even the action of taking a picture has been removed. Just point to see the all relevant
product info. Very powerful!
Point camera
1-click to order
Other related companies that are nailing it:
Example: Copy keys with photo: KeyMe
(Optional)
Snap a photo
Click Order
Send Digital copy to a contact
2 routes to deliver convenience
MAKE IT EASIERFOR A USER.Strip extra steps, pre-fill, use smart inputs (photo),…
LET SOMEONE ELSE DO ITOutsource the task, remove the hassle from the user
Related: Slideshare presentation
Pssst… if you want you canDownload this deck as PDF
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