QUEENS HOTEL CHELTENHAM U.K.

Delightful • Singular • Enriching • Inspiring

Stories that stayMGallery is a collection of storied boutique hotels to discover the world and beyond, providing a delightful and unique experience inspired by the local essence of the hotel and its authentic story. Each MGallery location leaves guests enriched with a collection of emotions that make their stay truly memorable.

mgallery.com

FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT

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Top 3 unique selling propositions

Upcoming openings

Network110 HOTELS & 11,686 ROOMS

Pipeline54 HOTELS & 6,797 ROOMS

Top 5 flagships to visit

PassionsBespoke DesignContemporary and authentic design connected to the hotel story and the destination.

Well-being dediacted to everyday self-careWe believe that well-being is a complete experience, focused on self-care. We provide inspiration to nourish the mind, body and soul to become the most authentic version of yourself.

Sensorial mixologyCombinations of flavors and scents that embody the unique story and character of the hotel.

Artful storiesUnique artistic expressions that resonate with the guests’ personal stories.

Phuket, Thailand, 150 rooms (2021)Business Bay Dubai, U.A.E., 144 rooms (2022)Athens, Greece, 178 rooms (2020)Sydney, Australia, 121 rooms (2022)

Development

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ProgrammingROOMS URBAN RESORTS

— Average number of rooms 100-150 100-150— Room average size (1) (sqm) 28-36 30-40 + balcony— Total Gross Floor Area (1) (sqm) 65-100 72-110

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

1 Destination Restaurant1 Destination BarLobby lounge and additional F&B venues (2)

Boutique / Signature Spa and Fitness Concept Swimming pool (3)

Living roomKids Club (2)Business corner

(1) For AAA ultra city center, historic conversion, the room size and areas can go down by 15-20% (2) Based on market demand (3) Nice to have

PRIME SECONDARY AIRPORTS New Built & Conversion LOCATIONS LOCATIONS SUBURBS

CAPITALS, KEY CITIES & RESORT DESTINATIONS

MAJOR DOMESTIC DESTINATIONS

OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

NUMBER OF HOTELS AND ROOMS PER REGION

NETWORK + PIPELINE

COLLECTIONS - PREMIUM INTERNATIONAL 4/5 STARS

Customer profile38% 62%

49% 51%

BUSINESS LEISURE

DOMESTIC INTERNATIONAL

93%MGALLERY CUSTOMERS EITHER SATISFIED OR VERY SATISFIED

BY THEIR STAY EXPERIENCE

50€BRAND AVERAGE RATE PREMIUM

VERSUS INDEPENDANT HOTELS

79%OF GUESTS ASSOCIATE

MGALLERY WITH STORIED BOUTIQUE HOTELS

COLLECTION OF STORIED BOUTIQUE HOTELS

Collection of unique hotels with strong identities.Unique hotel story based on owner’s vision illustration.STORM Process: Dedicated “storytelling” approach.

FLEXIBILITY

Flexible design and program in adequation to the market & location.“Soft” brand standards but “Strong” brand markers.

BRAND POWER

Strong distribution > 70% of total revenue, the highest in the market.Strong communication investment sur support the brand awareness.Strong brand community spirit driving addition business.Strong brand programs to generate additional revenue illustration: “Inspired by her”.

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31COUNTRIES

EUROPE57 hotels

5,000 roomsPipeline: +1,710 rooms

ASIA / PACIFIC36 hotels4,397 roomsPipeline: +3,550 rooms

AFRICA MIDDLE-EAST

7 hotels 1,094 rooms

Pipeline: +1,045 rooms

AMERICAS4 hotels 361 roomsPipeline: +292 rooms

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