Design steps-upStrategy meets design

DMI Amsterdam, May 2016

Not so long ago

Design Strategy

Design Strategy

A growing intersection

Designers are being asked to tackle new and higher-level problems

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Design’s ultimate evangelist

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Jonathan IveErnesto QuinterosEric QuintStefano MarzanoSean CarneyPeter Schreyer

Mauro Porcini

CDOs

2006 11 12 13 14 15

Mark Parker 2006 Chrisopher Bailey 2014

Designer CEOs

Bachelor of Fine Arts in industrial design Dual degree of Graphic Design and Industrial Design at RISD.

Nathan BlecharczykBrian Chesky

Trained as an Architect, then worked in the design industry.

Bachelor of Architecture and Industrial Design

Evan Sharp Graham Hill

‘ Great companies are built with a design ethos at the core, ... Understanding that design isn’t just pixels and paint but an experience that has been thought through end-to-end is really important.’ Megan Quinn, a Silicon Valley venture capitalist, in Tim Bradshaw, ‘Designers on the ascendant in Silicon Valley’, Financial Times, 7 July 2013

Designer founders

Bachelor of Arts communications

Eric Ryan

Management consultancies acquiring design agencies

20 13 20 152007

A step change

11 12 13 14 152006

How are the problems that we are tackling changing?

What is driving this change?

How is it shifting the meaning of design?

What are the opportunities (and challenges) for design leaders?