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Presented by: Product MarketingMarch 2015
Subex Corporate Presentation
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Certain statements in this presentation concerning our future growth prospects areforward looking statements, which involve a number of risks, and uncertainties that couldcause actual results to differ materially from those in such forward looking statements.The risks and uncertainties relating to these statements include, but are not limited to,fluctuations in earnings, our ability to successfully integrate acquisitions, competition inour areas of business, client concentration, liability for damages in our contracts,withdrawal of tax incentives, political instability, unauthorized use of our intellectualproperty and general economic conditions affecting our industry
Forward looking statement
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Subex at a glance
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Subex Today
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Financial Strength
More than US$ 60M in Revenue
EBITDA higher than most other BSS vendors in the market
Strong Subexian Base
Global workforce, with local presence at all locations
Over 800+ Subexiansworking together to deliver market leading software products
Global Presence
Development centers in India, US and UK
Over 200 customers and 300+ installations in over 70 countries
Customers include 28 of top 50 operators* and 33 of the world’s 50 biggest telecom service providers worldwide
*GTB Carrier Guide, 2011 ; #Forbes’ Global 2000 list, 2011
Thought Leadership
Comprehensive B/OSS product suite
Pioneers in CAPEX Optimization
Market Leader in Financial Assurance 2012, Frost & Sullivan
GTB Innovation Award 2014 with Telstra
Pipeline Innovation Award 2013
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Thought Leadership
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16
700+
Patents globally – 8 granted, 8 pending approval
Engineers working on creating world-leading IP
TMF GSMA GSC CFCA FIINA
Forum Memberships
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Denver, USA
London, UK
Dubai, UAE
Bangalore, India
Singapore
Subex – Global Footprint
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Understanding the Telecom Business
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What are we seeing in the market…
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Increasing commoditization
Shrinkingmargins
Proliferation of devices, services
Regulatory demands
Newbusiness models & strategies
B/OSS Today
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What are we seeing in the market…
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Improve their responsiveness
Need to respond in days, not
weeks or months
Focus on customers
• Really “know” the customer
• Improve all aspects of customer experience
• Understand and leverage churn
Sweat their assets
• Know their network and services better
• Identify and remove process bottlenecks
• Leverage their biggest asset – data
CSPs know they need to:
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The Subex Value Proposition
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The need to plug the Business Optimisation gap…
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Business Optimisation Systems
Business Optimisation is about monitoring those processes
and systems, ensuring they are working as intended,
correcting when not and ultimately optimising themSource: Analysys Mason, 2013
Business Analytics
Fraud Mgmt.
Revenue Assurance
Risk Mgmt.Analysis
• Regulatory requirements• Operational management• Sales channel analysis• Service analysis• Price modelling
• Consumer• Inter-carrier• Roaming• Content
• Switch to bill• Roaming• Leased line• Re-rating• Network cost management
• Credit checking• Partner liability• Time to exhaustion of asset• Channel liabilities
BSS environments consist of
thousands of systems
Hundreds of complex processes span
those systems & people
Significant data inconsistencies and
process gaps exist
“Are they working as intended?”
How do we know?
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Figure 21: Business optimisation systems revenue by region, worldwide,2012–2017 [Source: Analysys Mason, 2013]
• Both developed and emerging markets are set for growth, as CSPsadopt different use cases according to levels of market maturity.
• CSPs in NA are willing to adopt new business optimisation tools,which helped drive the market forward in 2012. Such tools includethose that enable advanced market segmentation based on transientand unstructured data.
• LATAM’s emerging mobile market is becoming more sophisticated,and CSPs in the region are set to deploy business optimisation toolsfor revenue assurance, fraud management and market segmentationin order to help reduce churn and revenue leakage from operations.
• CSPs in Western Europe have already purchased commercialsoftware tools and platforms, but the need to improve efficiency willcontinue to drive additional spending. In addition, sales of customerdata will become more significant towards the end of the forecastperiod.
• CSPs in China and India, and other large, emerging countries in APAC,are becoming increasingly sophisticated users of businessoptimisation tools as a means of reducing high churn rates. This isalso helped by the region’s comparatively open regulations for theuse of customer data.
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Business Optimisation set to grow globallyAnalysys Mason - Revenue management systems: worldwide forecast 2013–2017
0
100
200
300
400
500
600
2012 2013 2014 2015 2016 2017
APAC (CAGR 9.6%) 184 202 223 245 267 291
LATAM (CAGR 10.2%) 51 56 62 68 75 83
EMEA (CAGR 7.2%) 390 417 447 482 516 552
NA (CAGR 9.2%) 286 315 349 381 411 444
Re
venu
e (
US
D m
illio
n)
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Subex BSS/OSS Portfolio
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Why Subex for Optimisation?
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8
7
7
6
6
5
5444
44
WeDo Technologies Subex cVidya
NEC IBM Ericsson
HP ALU CGI
T-Systems Others
Subex key player in Revenue Assurance and Fraud Management according to
Gartner
Market Share in %
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Subex Value Proposition – Business & CAPEX Optimisation
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Protected Revenues
Managed Costs
Assured Capital
+
Revenue Assurance
Prevent revenue leakages
Business & CAPEX Optimisation
Fraud Management
Prevent losses (Fraud & defaulted payments)
Credit Risk Mgmt.
Proactive risk reduction
Cost Management
Reduce unnecessaryexpenditure
Partner Settlement
Manage inter-carrier,partner expenses
Route Optimization
Manage and forecast network cost information
Asset Assurance
Managing and reducingnetwork Capex
Capacity Mgmt.
Holistic view of network capacity
Data Integrity Mgmt.
Network discovery, Reconciliation, analytics
+
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Subex Network Analytics Suite
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A pioneering solution to manage telecommunications network assets across all dimensions of the asset lifecycle & reduce CAPEX.
Discovers devices and logical services in diverse network environments and reconciles this data with the OSS/BSS on a continuous, controlled basis.
Engages analytics functions to provide actionable intelligence & predict scenarios & their impact on network capacity which would help CSPs to plan capacity investments.
Subex’s Network Analytics solution suite addresses capex issues of operators and helps insubstantial CAPEX reduction
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The Asset Lifecycle360o View of Assets is Critical
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Receive
Asset Life Cycle
PurchasePlan, Forecast and Budget
Analytics to monitor, manage and optimize Capital expense throughout the Asset Lifecycle
Extends beyond analytics to drive Actions and Change in critical business processes that control or consume CAPEX
Digs deep into Data Quality to improve the accuracy of data sources that support Capital decisions, leveraging the Network itself where possible
Takes an Enterprise Program approach to reducing CAPEX
ROC Revenue Assurance
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Faster Root Cause Investigation
Exposure of Hard-to-Detect Leaks
Ongoing Revenue Stream Protection
Rapid ROI
• Limited capabilities of in-house RA tool
• Extended investigation times
Leakage identified till date
ROI in 10 months
$24 mn
100%
Challenges
Tier 1 APAC Operator Success Story
Benefits
Why operators choose ROC Revenue Assurance?
Leakage as a percentage of revenue Percentage of leakage identified
Source: KPMG Global Revenue Assurance Survey
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ROC Fraud Management
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ROC Fraud Management
Fraud is Affecting Carriers in Multiple Ways
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Operations Experience
• Over 30 Managed Services
programs•24 customers around the
world
• More than 20 billion CDRs
processed monthly• With applications running on more than
100 servers
Domain Expertise• Given product development legacy• Industry leaders in Business Optimization
and Service Activation solutions
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Engagement & Delivery
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Engagement and Delivery Model
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Subex Global Delivery Model
Dedicated Client Management Off-shore & Near-shore Centers Flexible & Scalable Model
License SaleEngagement
Managed Services
Engagement
Software as a Service
Engagement
Knowledge Management
Consulting Implementation Services
Support
• Business Consulting• Domain Consulting• Product Consulting
• Data Gathering & Analysis
• Configuration• Implementation &
Launch• Change Request
• Level Support• Proactive
Maintenance• Upgrade• Refresher Activities
Customer
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Managed Services
Operator’s Role:
• Partner with Subex to operate solution
Subex Role:
• Host application
• Own hardware
• Own development and deployment
• Provide full application support
• Own product adoption and ROI
• Support full operations
Operator’s Role:
• Host application
• Own hardware and license
• Operate software
Subex Role:
• Own development and deployment
• Support product adoption
• Provide application maintenance and support
Traditional License ModelService Bureau‘Hosted’ Model Managed Services
Operator’s Role:
• Right-to-Use license
• Operate software
Subex Role:
• Host application
• Own hardware
• Own development and deployment
• Support product adoption
• Provide application maintenance and support
Vendor Scope Telco ScopeLegend :
B/OSS Product Eg. ROC Fraud Management
Implementation / Professional Services
(Product Vendor)
Infrastru
cture
(Telco)
Op
eration
s(Telco
)
Sup
po
rt(P
rod
uct V
end
or)
Op
eration
s(Telco
)
Implementation / Professional Services
(Subex)
B/OSS Product Eg. ROC Fraud Management
Infrastru
cture
(Sub
ex)
Sup
po
rt(Su
bex)
Infrastru
cture
(Sub
ex)
Op
eration
s(Su
bex)
Implementation / Professional Services
(Subex)
B/OSS Product Eg. ROC Fraud Management
Sup
po
rt(Su
bex)
Engagement Models
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Typical Scenarios How does Subex help? Typical ResultsSubex Value
Accountability
Capability
Technology
People
Freeing Valuable
Bandwidth
> 20% Higher ROI*
15-20% More Productive*
> 15% More Efficient*
10-15% Faster to Start*
7-9% More Efficient*
• Lack of measurement and practices to track RoI
• Lack of domain knowledge
• Staff struggles with application management and tuning
• Lack of best practices and processes
• Absence of a pre-integrated seamless automation platform
• BSS / OSS automation stack generally a motley set of
applications which don’t work very well together thereby
increasing automation costs
• Absence of product portfolio roadmap and evolution
• Significant overheads in coordinating with multiple
stakeholder / vendors while ensuring smooth continuity of
current, day-to-day operations
• Stringent, granular SLAs
• Industry standard KPIs
• Best practices and processes to drive KPI achievement
• Commercial models drive focus on RoI
• Industry recognized domain and subject matter
experts
• Long standing product experience
• Well established processes and SOPs
• Industry pioneering, integrated ROC platform
• Bespoke automation of best practices and SOPs
• Unified functions w/ common data processing, reducing
TCO & OpEx, integration of common business
workflows and solutions to specific business problems
• Single point contact for a variety of functions –
application support, business processes, analysis and
reporting
• Augmenting current team swiftly to accommodate new
services, regions, domains, etc.
• Employee retention issues
• Global delivery model
• Ready pool of trained resources, rapid deployment,
rigorous program management
* Actual results can vary based on current maturity level of operations and regional variations
Value Propositions – All round improvement
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Global Customer Snapshot
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Representative customers only. Not exhaustive
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A Decade of Industry Recognition
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Rocware 2.0
Swisscom Best Supplier for Innovation Award,
2010Tech Fast 50 India 2007
Tech Fast 500 APAC 2006
Verizon Best Supplier Award, 2007
8 Most Innovative Indian Companies, 2005 Most Promising
Company, 2005
AT&T Outstanding
Supplier Award, 2007
World Billing Awards, 2005: Best Revenue
Assurance Project at KPN
Best Customer Success Story, 2004
SBC Supplier Recognition Award, Customer Service,
2003
TMF Operational Excellence Award,
2003
Best Provisioning System
OSS World Best Customer Service
Award, 2001Best New Product and Operational
Excellence Awards, 2003
Sun Microsystems
Best ISV Partner Of The
Year, 2007
Analysys Mason Market Leader in Business Optimisation
2007, 2008, 2009, 2010 & 2011
Winners of Global Telecoms Business Innovation Award,
2011 & 2012
Market Leader in Business Assurance, 2011
Market Leader for Revenue Assurance &Fraud Management
Solutions, 2010 & 2011
Award for Market Share Leadership in Financial
Assurance, 2012Awarded Pipeline Innovation
Award 2013 in Big Data & Analytics category
Capacity Magazine Best Global Product/Services
Winners of Global Telecoms Business Innovation Award,
2014
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Worldwide partners and alliances
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Thank YouFor more information, contact us at: [email protected]