subscribed 2016: tackling the growth trifecta - pricing flexibility, new market segments, massive...

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Tackling The Growth Trifecta Customer First, Pricing Flexibility, New Market Segments = Sales Growth

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Page 1: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Tackling The Growth Trifecta

Customer First, Pricing Flexibility,

New Market Segments = Sales Growth

Page 2: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

welcomemeet today’s panel

page02

Teri McEvilyVP & GM

Vonage Business

Daragh MahonSr. Director Business

ServicesVonage Business

David ReilingVP Customer Success

Zuora

Page 3: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Vonage Transforms the Way People Connect by Challenging the Status Quo and Finding a Better Way

• Vonage (NYSE: VG) is a leading provider of cloud communications services for businesses and consumers. The Company provides a robust suite of feature-rich business and residential communication solutions that offer flexibility, portability and ease-of-use across multiple devices designed to meet the needs of a wide range of customers.

• Vonage is transforming the way people work and businesses operate through a portfolio of business products covers the full spectrum of business communications needs, including business process integration with leading CRM and productivity applications, such as Salesforce and Google for Work.

• Vonage provides bring-your-own-broadband (BYOB) cloud products and those that offer carrier-grade reliability and Quality of Service (QoS) across BYOB options and the Company's private, national MPLS IP network. Vonage serves the full spectrum of the business market, from single-person companies to large enterprises with thousands of employees across multiple locations.

• In 2015, Vonage was named a Visionary in the Gartner Magic Quadrant for Unified Communications as-a-Service, Worldwide, and also earned the Frost & Sullivan Growth Excellence Leadership Award for Hosted IP and Unified Communications and Collaboration (UCC) Services.  

Page 4: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Vonage Consumer Products• Unlimited calling in the U.S. and to + 60

countries• 29% of Asian Indian households in the U.S.• 37% of Vonage customers make

international calls• $9.99/month for the first year• Unlimited calling across the U.S., Canada,

Mexico and Puerto Rico• Talk as much as you want to

anywhere, from anywhere

Vonage®

World

Vonage® North America

Vonage®

Extensions/Mobile

App

• 36% of international calls over Vonage network are from a mobile phone

• 53% of Extensions calls over Wi-Fi• New Extensions functionality• Home phone number is family identity in

the home and mobile environment

Page 5: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Vonage Business Services Products

page05

Page 6: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Business goals and objectivesfor the project

page06

A. Increase Customer Satisfaction

C. Increase productivity and reduce costs

B. Provide the right platform for revenue growth

D. Streamline processes

E. Increase employee satisfaction

Page 7: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Technical goals and objectivesfor the project

page07

A. Support the business needs

C. Use standard configuration when possible

B. Reduce operational cost and system complexity

D. Reduce business complexity

Page 8: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

projecttimeline

page08

21 3 4

evaluate/planfeb 2015

designapr 2015

buildjun 2015

testsep 2015

go live!nov 2015

Page 9: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

the guiding principleswhen designing our quote-to-cash flow

page09

Streamline operations

Deliver flexibility in pricing

Establish unified sales experience

Page 10: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

benefitsfor the sales team

page010

100% Autonomous

Deliver accurate, professional, quotes

Higher quote acceptance rate

Page 11: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Benefits in pricing/packagingincreased pricing/bundling options for multiple business models

page011

Easy to create bundles

Better campaign management (e.g. price promotions)

White label and wholesale pricing

Page 12: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Aligning multiple departmentsto serve the needs of the customer

page012

Create a better experience

Reiterate the need for faster, better processes to acquire customers

Enhanced invoicing/billing to

deliver smooth customer experience

Page 13: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Navigating change management • Constant communication

• Detailed communication planning

• Project team immersed in Vonage community

• Clear expectation setting

• Change champions and executive support

• Avoid fall-back mentality

• Relentless and unwavering

Page 14: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

partneringwith Zuora

page014

joint planning

executive supporttimely execution

Page 15: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

benefitsrealized

page015

01

Enabling growth through a common quote-to-cash platform

03 Reduced time to fulfill subscriptions (3 days to 5 mins)

02

Increased sales efficiency(reps live in one system)

Page 16: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Futureconsiderations

Leveragingour current investments ?

page016

Page 17: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth

Check out Zuora Academy for more great info and actionable advice.

All the info you need to build and run an amazing subscription business.

https://www.zuora.com/academy/

Page 18: Subscribed 2016: Tackling the Growth Trifecta - Pricing Flexibility, New Market Segments, Massive Sales Growth