Marketing and Promotion Practice by Health Librarians: report of a brief survey

Anne Murphy Tallaght Hospital Library

Promote Visibility & Identify Champions, a SHELLI Event

14 March 2014

SHELLI Theme B:Promote visibility, Identify champions

... people influence and friends win to how ...

How to win friends and influence people

SHELLI Theme B:Promote Visibility, Identify Champions

Health librarians

market themselves and their services to their users & stakeholders

identify senior clinical / corporate champions with whom partnerships can be built to raise the profile of the library and promote its value more widely throughout their institution

Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary

What type of organisation do you currently work in?

HSE12%

Teaching Hospital

25%

University12%

Govt/State Agencies

18%

Other9%

Registered Charity12%

Publicly-funded Voluntary Body

9%

IoT3%

What is your role?

Senior Library Assistant

Deputy Librarian

Information Specialist

Librarian10%

Information Officer

Assistant Librarian

21%

Research Officer/Librarian

13%

Head of Service44%

SHELLI says ... Health Librarians market

Expertise in EBM Information literacy skills Specialist information and search

services

Health Librarians market...

Expertise in evidence-based

practice37%

None of the above

6%

Information literacy skills

78% Specialist information and search services

87%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Health Librarians use a variety of promotional channels

Brochures67%

Posters, 39%

Display: noticeboards,

cabinets61%Library

newsletter 45%

Library website

73%

Ask a Librarian

33%

Vendor-supplied

promotional materials

30%

Email updates 85%

Branded promotional

materials18% LCD

Display in

Library 12% Competitions,

24%

Tagline / mission

statement in

email sign-off

12%

0%

20%

40%

60%

80%

100%

Health Librarians hold events to promote the service

Book / Exhibition launches

10%

Library Ireland Week45%

Seminar / invited speaker events

26%

Information Literacy / Teaching sessions

97%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SHELLI says ... market to Clinicians Other professions within

academic health and health service environments

Hospital managers Health care and other

stakeholders

Health Librarians market to ...

Research Staff, 66%

Other22%

Doctoralstudents

31%

Postgrads50.0%

Teaching Staff, 51%

Medical Surgical

65%

Executive M/ment / Admin, 56%

Nursing75% Allied

Health66%

Undergrads, 50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

SHELLI says ...

Health libraries should examine the relative positioning of their online presence within their organisation, and work to improve this if necessary

Health Libraries have an online presence...

None, 6.3%

Intranet, 16%

Other, 3%

Separate library website

16%

Both intranet& website

25.0%

Organisation website

34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Who has editing rights to the site?

Don't know, 6.3%

Other, 15.6%

PR/Comms Dept,

6.3%

Another Librarian,

40.6%

Me, 53.1%

ICT, 25.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Policies, Planning & People

Which of the following does your Library have?

Mission statement

Marketing strategy

Budget / funding for marketing and promotion

None of these

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Have you conducted any of the following?

SWOT analysis, 33.3%

PESTLE analysis, 0.0%

Stakeholder analysis, 13.3%

None of these, 60.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Is there a budget / funding for marketing your service?

Have a budget19%

No budget71%

Don't know10%

Have you had formal training in ... ?

Marketing45%

Promotion30%

Website / intranet Editing,

75%

Writing35%

Advocacy15%

Leadership35%

Strategic Planning

45%

Other5%

Event Management

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Pencil in Promoting Yourself and Your Service

To Your Peeps!