sxsw 2011
DESCRIPTION
A summary of what john st. learned at SXSW 2011. The good, the bad and the ugly.TRANSCRIPT
What I learned at SXSW
Nerds are cooler than I thought.
Well, except for this one.
Google’s 80’s themed party
There are a lot of them.
6th Street Austin, Texas during SXSW
So these were a necessity.
Twitter Beluga SXSWFoursquare
Or else this would happen.
We were at Iron Works, not Iron Cactus (where everyone else was)
Outlets were a hot commodity.
And so was Shiner Bock.
We found out after we got back it was only 3.4%, which explains a lot
They stalk nerd-celebs.
Faris Yakob: @farischief innovation officer, MDC
Partners
Edward Boches: @edwardboches chief innovation officer, Mullen
Learn from panel discussions like this.
www.fuckedinparkslope.com
And this.
www.youtube.com/user/JibJab
And know that getting “sheenfaced” is just as important.
Weiden Kennedy Party
We didn’t win – but we learned. Lots.
Interactive Awards followed by Foo Fighters after-party
Three key themes
1. Don’t sleep with them and leave ‘em
2. Dennis Crawley is really smart (but not really rich)
3. Real time marketing – duh?!
Don’t sleep with them and leave ‘em
1. Don’t use your fans
2. Be a person not a brand
3. Customer Service is not marketing
Don’t use your fans
Be a person not a brand
Customer service is not marketing
Dennis Crawley is really smart (but not really rich)
1. Set a mission and live by it
2. Use data don’t just collect it
3. Make people’s lives easier
Set a mission and live by it
Use data don’t just collect it
v.s.
http://www.dailyfinance.com/story/foursquare-ceo-dennis-crowley-facebook-places-could-struggle/19603456
/
Make people’s lives easier
Real time marketing – duh?!
1. Create a playbook
2. Nothing is final
3. Influencers (good or bad) care
Create a playbook
Nothing is final
Siegal & Gale’s office window which happens to be across
from Gap Inc.’s office
Influencers (good or bad) care