DECLARATION

I , the unders igned Mr . Mul ia Br i j e sh T . ,A s tuden t o f

SYBBA hereby dec la re tha t th i s p ro jec t r epor t work p resen ted in

th i s r epor t i s my own my work and has been ca r r i ed ou t under the

superv i s ion o f Mr . Sawan Rupa la o f R . P . Bha lod ia Col lege ,

Ra jko t .

Th i s work has no t been p rev ious ly submi t t ed to any

o the r un ive rs i ty fo r any examina t ion .

Da te : ______ ___________

Place : ______ (Mr . Mul ia Br i j e sh)

1

ACKNOWLEDGEMENT

I f ee l g rea t p leasure to p resen t th i s P ro jec t r epor t

be fo re you . I hea r t i ly thankfu l to the en t i r e pe r son . Th i s i s he lped

me in gu idance and co l l ec t ing necessa ry in fo rmat ion .

I am very much thankfu l to manager Mr . Ras ikbha i

Pa te l , and employees o f the “Pa te l v iha r r e s tauran t s -a mul t i

cu i s ine” who have p rov ided and su f f i c i en t gu idance and necessa ry

in fo rmat ion abou t the un i t which I am incorpora ted in th i s r epor t .

I express my deepes t sense o f g ra t i tude toward our

co l l ege Mr . Sawan Rupa la who has gu ided me in p repar ing p ro jec t

r epor t . I am a l so thankfu l to our co l l age s t a f f member and my

c lassmates who have he lped in co l l ec t ing t rue and necessa ry

in fo rmat ion and p rov ided adequa te and t rue gu idance dur ing

p repar ing p ro jec t r epor t .

Date : __________ __________

Place : __________ (Mr . Mul ia Br i j e sh)

2

PREFACE

As a pa r t o f our s tud ies the indus t r i a l t r a in ing f rom the

p r inc ipa l s tudy po in t o f v iew i s ve ry impor tan t fo r BBA s tuden t .

As pe r the cur r i cu lum by the Saurash t ra Univers i ty , i t

i s compulsory to have a Serv ice bas indus t ry ’ s v i s i t in SYBBA and

indus t r i a l v i s i t r epor t . The a im of th i s t r a in ing i s to ge t look o f

wha t we s tudy in the c lass room s tudy would no t he lp to g rasp the

en t i r e knowledge . Hence p rac t i ca l knowledge i s necessa ry .

Th i s r epor t con ta ins a l l the de ta i l s l ea rned by me a t the

bes t o f my e f fo r t s . I hope the repor t se rves the purpose as

r equ i red .

3

INDEX

S r . N o P a r t i c u l a r s P a g e N o .

1 G e n e r a l i n f o r m a t i o n 5

2 S e r v i c e s 1 2

3 F o o d & B e v e r a g e 1 8

4 M a r k e t i n g D e p a r t m e n t 2 6

5 F i n a n c e D e p a r t m e n t 3 8

6 P e r s o n n e l D e p a r t m e n t 4 7

7 S W O T A n a l y s i s 5 9

8 F u t u r e P l a n 6 2

9 S u g g e s t i o n s 6 4

1 0 C o n c l u s i o n s 6 5

1 1 B i b l i o g r a p h y 6 7

4

General Informatio

n

5

GENERAL INFORMATION

His to ry & Deve lopment

Company a t a g lance

Loca t ion purpose

Size o f the o rgan iza t ion

Form of the o rgan iza t ion

6

HISTORY & DEVELOPMENT

The PVR was es tab l i shed in the yea r 1980 , and became

one o f the mos t f amous res tauran t s in the Ra jko t . At tha t t ime the

se rv ices p rov ided by the PVR i s too l e s s . And the workers o f the

PVR were on ly 10 . Now a day the i r r e sources a re o f human i s more

than 50 .

PVR has come long was s ince i t s smal l beg inn ing and

i s now one o f the mos t f amous and mos t r e spec ted res tauran t in the

Ra jko t .

In 1999 , they made one ano ther b ranch a t na t iona l

h ighway 8 -B.and i t i s a l so a r esor t .

7

GENERAL INFORMATION

NAME OF THE HOTEL

THE PATEL VIHAR RESTURANTS

YEAR OF THE ESTLABLISHMENT

The ho te l was s t a r t ed in the yea r 1980 At Ra jko t a s

THE PATEL VIHAR RESTRANTS

LOCATION

THE PVR i s s i tua t ing a t Ra jko t . Th i s company i s sp read ou t in 500

square mete r s

ADDRESS

Near re l i ance pe t ro l pump,

Kuwadva road ,

Ra jko t -360003 .

Na t iona l h igh way 8 -B

Nawagam

Rajko t -360003 .

TELEPHONE &FAX NO.

8

FORM OF THE ORGANIZATION

The fo rm of o rgan iza t ion i s jo in t Hindu fami ly .

PROMOTERS

Kanubha i Pa te l

Ghanshyambha i Pa te l

Ras ikbha i PAte l

9

LOCATION PURPOSE

Selec t ion o f loca t ion i s ve ry impor tan t f ac to r fo r any

bus iness un i t . Because once i t would se lec t , i t w i l l no t to be

change eas i ly . The bus iness in su i t ab le a rea o r a p roduc t ion in

‘ indus t r i a l e s t a te ’ i s ve ry use fu l too l fo r p roduces o r indus t ry to

inc rease p ro f i t ab i l i ty o r dec rease cos t o f p roduc t ion .

One o f exper t in th i s f i e ld remarks , “The loca t ion o f

p lan t shou ld be f i e ld in such a manner tha t peop le in te res ted in

th i s success , can se l l goods mos t p ro f i t ab i l i ty and can manufac tu re

wi th l eas t expend i tu re . ”

THE PVR i s s i tua ted a t Kuwadva road , Near the AAN

Pe t ro l Pump, Ra jko t . Th i s company s i tua ted hea rs fo r some reasons

a re as fo l lows .

At na t iona l h igh way 8B

Near Ranchod Ashram

Jus t 3 KM away f rom Bus S ta t ion

Jus t 1 .5 Km away f rom Ra i lway s t a t ion

10

SIZE OF ORGANIZATION

Accord ing to Ind ian company ac t , the re th ree main

types o f indus t ry

SMALL SCALE

MEDIUM SCALE

LARGE SCALE

The PVR has under the ca tegory o f ‘MEDIUM SCALE’ .

FORM OF ORGANIZATION

The main bus iness fo rm of o rgan iza t ion i s fo l lows .

SOLE PROPRIETOR CONCERN

PARTNERSHIP FIRM

JOINT STOCK COMPANY

The PVR has under the ca tegory o f So le p ropr ie to r sh ip concern .

11

Service Departme

nt

12

SERVICE DEPARTMENT

In t roduc t ion

Serv ices p rov ided

Serv ices o f f ron t o f f i ce

13

INTRODUCTION

WHAT SERVICE MEANS?

Serv ice has go t d i f fe ren t mean ing o r can be unders tood

in d i f fe rence ways .

From the above a l l mean ing any mean ing can be

cons ide red o r i s app l i cab le fo r the se rv ice company . Bu t the

p re fec t mean ing wi l l be o r can be the combina t ion o f a l l the

mean ings .

“The act ion o f he lp ing someone working for

someone , sys tem supply ing a publ ic need & ready to ass i s t

someone when required”

THE PVR i s pe r fec t ly su i t ab le wi th th i s mean ing

because i t he lps pub l i c by p rov id ing i t s f ac i l i t i e s , by g iv ing i t s

f ac i l i t i e s , by sa t i s fy ing pub l i c needs and a l so ready to ass i s t them

whenever r equ i red .

14

SERVICES

A se rv ice i s the mos t impor tan t pa r t and major key fo r

the success o f any un i t . Wi thou t a se rv ice , marke t ing canno t be

imag ined . Se rv ice i s one too l in the hands o f the marke t ing

th rough which i t g ives l i f e to a l l marke t ing p rogram. So , the main

respons ib i l i ty o f the marke t ing would be to know i t s se rv ice we l l

and to t ake p roper se rv ice dec i s ion .

BIRTHDAY PARTY:

I f some one wan ts ce lebra te B i r thday in THE PVR,

they a re p rov id ing b ig ha l l fo r pa r ty and a r range the even t . They

p rov ided mus ic to the pa r ty , and a l so a r range fo r co ld -dr ink and

food to the members o f pa r ty so ; pe r son can ge t bo th en te r t a inment

and food .

MARRIGE PARTY:

Some one wan ts to a r range a mar r i age pa r ty . They

hand le the even t ; they p rov ide food & o the r se rv ices and a l so

p rov ide mus ic and o the r f ac i l i t i e s .

15

DANCE PARTY:

I f the fes t iva l o f “Chr i s tmas” and “new year” they

p rov ide a l l the types o f en te r t a inment to the a l l cus tomers . Se rv ice

l ike mus ic , dance f loor o the r many types o f se rv ices to ce lebra te

f es t iva l .

MEETING & CONFERENCE HALL:

They a re p rov id ing bus iness ha l l fo r mee t ing &

confe rence . I f any pe rson wan ts to a r range bus iness mee t ing they

a l low them.

By th i s way , THE PVR prov ides va r ious se rv ices to

the i r cus tomers . They t ry to p rov ide a l l the types o f se rv ices to the

cus tomer so cus tomers don’ t f ee l t roub le h imse l f . They th ink tha t

BEST QUALITY SERVICES prov ided to cus tomer i s the i r

r e spons ib i l i t i e s .

16

SERVICES OF FRONT OFFICE

Services of the front off ice

“The ac t ion o f he lp ing someone work ing fo r someone ,

sys tem supp ly ing a pub l i c need & ready to ass i s t someone when

requ i red”

THE PVR i s pe r fec t ly su i t ab le wi th th i s mean ing

because i t he lps pub l i c by p rov id ing i t s f ac i l i t i e s , by g ib ing i t s

f ac i l i t i e s , by sa t i s fy ing pub l i c needs and a l so ready to ass i s t them

whenever r equ i red .

Advance book ing : Through d i rec t con tac t , By

Mai l , By

D i rec t Te lephone Contac t

Par ty Ground Booking : Di rec t con tac t

17

Food &BeverageDepartme

nt18

19

FOOD & BEVERAGE DEPARTMENT

In t roduc t ion

Types o f food

Types o f lunch & Dinner

Tab le se rv ice

Qua l i ty con t ro l

Spec ia l r aw mate r i a l

S to rage

20

INTRODUCTION

The key depar tment o f ho te l i s food depar tment . I f the

ve ry n ice se rv ice i s p rov id ing by se rv ice depar tment bu t the food

i s no t tha t much good . The cus tomer does no t p re fe r tha t

r e s tauran t .

In the food & beverage depar tment , they have to

making c lean ing everyday . They have to use bes t i t ems fo r making

food . They have to t a s t e qua l i ty and t ry to main ta in qua l i ty , the

main cooks hav ing exper ience and ab i l i ty to make bes t food .

THE PVR hav ing we l l k i t chen and cook i s ab le &

exper ience . Every day use bes t i t em fo r su rv ive cus tomer . They

make l i s t o f i t em tha t they needed . They a re a lways go ing to

purchase qua l i ty p roduc t .

21

TYPES OF FOOD

THE PVR i s mul t i cu i s ine res tauran t . There i s a mul t i

type o f food . They p rov ide vege ta r i an . They a re p rov id ing

d i f fe ren t food d i shes . The ob jec t ive o f ho te l i s to p rov ide bes t

food & bes t qua l i ty to i t s cus tomer .

They p rov ided fo l lowing food d i shes

Guja ra t i

Ka th iyawadi

Pun jab i

Sou th Ind ian

Cont inen ta l

Fas t food

22

TYPES OF LUNCH & DINNER

The p r ice i s ma t te r depend ing upon the pe r son . I t de fe r

f rom person to pe r son . The p r i ce id depend ing on the bas i s o f food

which pe r son se lec t s to ea t?

The pe r son se lec t fo l lowing lunch . They have to pa id

amount . In th i s lunch , menu i s f ix ing , food i s un l imi ted .

Bus iness lunch & d inner

Ord ina ry lunch & d inner

Spec ia l lunch

Fes t iva l lunch & d inner

Par ty lunch & d inner

23

TABLE SERVICE

They a re p rov id ing se rv ice to the i r cus tomer . They a re

p rov id ing soup to dese r t se rv ice . When any cus tomer came in

res tauran t they g ive them welcome dr ink . Af te r g iv ing we lcome

dr ink they g ive menu and a f t e r se lec t ing menu by cus tomer . They

p rov ide cus tomer se lec ted food wi th in in 20 minu tes . Af te r i t

cus tomers wan t any th ing , they p rov ided i t to them.

24

QUALITY CONTROL

THE PVR i s ma in ta in ing qua l i ty by exper ience &

exper t pe r son . They never compromise to i t s qua l i ty & se rv ices .

They a lways t ry to i t s l eve l bes t .

Good raw mate r i a l

Main ta in qua l i ty by exper ience employee

Food make by exper ience man

Spec ia l d i shes make by exper t man

SPECIAL ROW MATERIAL OF FOOD

Every ho te l has some spec ia l ma te r i a l which i s no t use

by any one o f i t s compet i to r

F resh vege tab les

F resh ingred ien t s

25

STORAGE

THE PVR i s hav ing s to rage depar tment in which they

a re s to re d i f fe ren t r aw mate r i a l some of them have long pe r iod l ike

15 day to changes , some of them have ve ry shor t pe r iod i . e . da i ly .

The s to re keeper examine s to re a f t e r eve ry 15 days th i s

s toke i s o i l , sugar , t ea , co f fee . And o the r s tock examines s to re da i ly

bases i . e . f r e sh vege tab le , mi lk .

Af te r examine by s to rekeeper , he make a l i s t o f th ings

tha t wi l l be needed and g ive to purchase manager , purchase

manager t ake fo rm cash ie r and purchase th ing l i s t ed in l i s t .

The s to re keeper has to v i s i t s to rage depar tment and

check the s tock o the rwise i t i s c rea te d i f f i cu l ty fo r cooks . And

mismanagement i s p lace . Bu t THE PVR has p roper management o f

food & beverage depar tment . I t i s s t r eng th o f the un i t .

26

MarketingDepartme

nt

27

MARKETING DEPARTMENT

In t roduc t ion

Objec t ive o f marke t ing

Marke t ing mix

Produc t mix

Pr ic ing po l i cy

Promot ion mix

Marke t r e sea rch

Adver t i sement

Sa les p romot ion

Compet i to r s

28

INTRODUCTION

In th i s g loba l economy, marke t ing management

occup ies a s ign i f i can t p lace whe ther i t i s a new f i rm or i t i s an

es tab l i shed un i t . In th i s combat ive wor ld every concern

o rgan iza t ion ob jec t ive , an e f f i c i en t & e f fec t ive o rgan iza t ion o f

marke t ing depar tment i s a p r ime cond i t ion .

Marke t ing occup ies an impor tan t pos i t ion in the

o rgan iza t ion o f bus iness un i t . Wi thou t p roper marke t ing the

company canno t ach ieve i t s goa l . Accord ing modern marke t ing

concep t , " marke t ing s t a r t s wi th the p roduc t s idea and ends wi th

cus tomer ’ s sa t i s fac t ion .”

Accord ing to Phi l ip Kot ler , “Marke t ing i s the p rocess

o f p lann ing , and execu t ive the concep t ion , p r i c ing p romot ion and

d i s t r ibu t ion o f goods ideas to c rea te exchang ing wi th t a rge t g roups

tha t sa t i s fy cus tomer and o rgan iza t ion ob jec t ive .”

The concep t o f marke t i s ve ry much impoten t in

marke t ing . The American Market ing Assoc ia t ion de f ines “A

marke t a s the aggrega te demand o f the po ten t i a l buyer fo r

p roduc t / se rv ice .”

I t i s sa id tha t wi thou t e f f i c i en t marke t ing o f the goods ,

even though we wi l l c rea te bes t p roduc t , bu t we canno t se l l i t .

29

OBJECTIVE OF MARKETING

In the bus iness , each &every ac t iv i ty hav ing some

ob jec t ive . In tha t manner marke t ing has a l so some ob jec t ives . And

THE PVR’s ob jec t ives a re a s fo l lows .

To f ind new and f resh cus tomers and sa le the i r company

p roduc t .

Try to make good and qua l i ty p roduc t .

To p rov ide success fu l d i s t r ibu t ion to cus tomers .

To sa le the i r goods in new a reas and make new cus tomers and

sa t i s fy o ld cus tomers .

30

Price

Promotion

Place

Product

MARKETING MIX

“Marke t ing mix i s the se t o f marke t ing too l s tha t the

f i rm uses to pursue i t s marke t ing ob jec t ive in the t a rge t marke t”

- Phi l ip Kot ler

The bas i s o f marke t ing opera t ion i s the co-ord ina t ion

o f four key va r iab les namely ,

Produc t

P r i ce

P lace

Promot ion

4P`S of Marketing

31

PRODUCT MIX

Produc t mix i s the l i s t o f a l l p roduc t o f fe red fo r sa le

by a company . I t i s de f ined as “The compos i t e o f p roduc t o f fe red

fo r sa le by a f i rm or a bus iness un i t . ”

The p roduc t mix o f a company has two charac te r i s t i c s : -

Dep th

Wid th

Depth depends on the number o f p roduc t s i t ems wi th in

each p roduc t l ine .

Wid th depends on the number o f p roduc t s g roup o f

p roduc t s l ine wi th in the company .

THE PVR has p roduc t wid th in food d i shes . I . e .

Mexican , Tha i , I t a l i an , Pun jab i , Ch inese , & con t inen ta l i t ems .

THE PVR has p roduc t wid th a l so in Room. I . e . f ami ly

t ab les , execu t ive t ab les , ac rooms , coup le rooms .

32

PRICING POLICY

Pr ic ing i s a ve ry c r i t i ca l dec i s ion in marke t ing

management . I t i s a p r i ce regu la to r o f p roduc t ion , d i s t r ibu t ion and

consumpt ion o f goods . P r i c ing s t r a tegy de te rmines the f i rm’s

pos i t ion in the marke t .

P r i c ing dec i s ion has s t r a teg ic impor tance in any

en te rp r i se . I t means dec i s ion o f de te rmin ing p r i ce o f a p roduc t .

P r i ce can be de f ined as the exchange va lue o f the goods o r se rv ices

in the t e rms o f money . The p r i ce o f p roduc t s shou ld be de te rmined

in such a mat te r so as to o f fe r a r easonab le amount o f p ro f i t to the

manufac tu re r , a r easonab le remunera t ion to midd le man and the

maximum sa t i s fac t ion to the consumers .

Pr ice i s an impor tan t e l ement in the marke t ing

mix . The po l i cy i s on ly fac to r tha t genera te r evenue o the r f ac to r

a re expense . P r i ce i s on ly revenue genera te e l ement . So p ro f i t s

depend upon the p r i ce .

Whi le dec id ing the p r i ce o f p roduc t , fo l lowing

fac to r s a re cons ide red as cos t :

Cos t o f r aw mate r i a l

Wags pa id

Elec t r i c i ty expenses

Es t ima t ing cos t

Other cos t

33

PROMOTION MIX

The marke t ing mix ac t iva tes o r p roduc t p lann ing and

d i s t r ibu t ion a re pe r fo rmed main ly wi th in bus iness o r be tween a

bus iness and the member o f i t s d i s t r ibu t ion channe l s . However ,

though i t s p romot iona l ac t iv i t i e s , a f i rm communica tes d i rec t ly

wi th po ten t i a l cus tomers and as we l l we see , i t i s no t a s imple

p rocess .

Bas ica l ly , p romot ion i s a a t t empt to in f luence , and

more spec i f i ca l ly p romot ion i s an e lement in an o rgan iza t ion

marke t ing mix tha t se rves to in fo rm, pe r suade and remind the

marke t o f the p roduc t and the o rgan iza t ion se l l ing i t , i n hopes o f

in f luenc ing the rec ip ien t ‘ s f ee l ing , be l i e f o r behav io r .

“Promot ion cons i s t s o f those ac t iv i t i e s tha t a re

des igned to b r ing a company goods and se rv ices to the favorab le

a t t en t ion o f cus tomer”

There a re four fo rms o f p romot ion a re as fo l lows .

Persona l Se l l ing

Adver t i s ing

Sa les P romot ion

Publ ic i ty And Pub l ic Re la t ion

THE PVR makes a p romot ion ac t iv i ty . So they can

inc rease the vo lume of sa les and ea rn ing maximum prof i t .

34

MARKET RESEARCH

Marke t ing resea rch i s a sys temiz ing ga the r ing

record ing and ana lyz ing the da te abou t the marke t ing p rob lem to

fac i l i t a t e dec i s ion making .

Thus , marke t ing resea rch concen t ra tes on the s tudy o f

p roduc t p lann ing , adver t i s ing and sa les p romot ion , d i s t r ibu t ion ,

s t ruc tu re , marke t ing s t r a teg ies , marke t ing compet i t ion , buyer ’ s

behav io r and a t t i tude in the marke t ing p lace .

THE PVR i s NOT h igh qua l i ty bus iness ho te l . The

ho te l o f fe r s cons i s t en t ly h igh s t andard o f f ac i l i ty and

accommodat ion . There fo re THE PVR i s one o f the bes t r e s tauran t s

in the Ra jko t .

35

ADVERTISEMENT

Adver t i sement i s one o f the mos t e s sen t i a l tha t i s

ca r r i ed on by mos t o f the companies . The main purpose o f every

o rgan iza t ion i s to p romote sa les and fo r th i s purpose each and

every o rgan iza t ion use adver t i sement .

Adver t i sement can de f ine as “Mass , pa id

communica t ion p resen ta t ion and p romot ion o f goods , se rv ice o r

ideas by an iden t i f i ed sponsor , i t i s pa id communica t ion , because

the adver t i s ing has to pay fo r the space o r t ime in which h i s

adver t i s ing .”

I t i s a modern bus iness word and in modern bus iness

wor ld no bus iness can su rv ive wi thou t adver t i sement . So

adver t i sement i s mus t .

Adver t i s ing i s no th ing bu t a pa id f rom of non-persona l

p resen ta t ion o r p romot ion o f ideas , goods o r se rv ices by an

iden t i f i ed sponsor .

The adver t i sement a t THE PVR i s ma in ly media l ike

Pr in t Media l ike newspapers , magaz ines , t r ade journa l s e t c .

36

SALES PROMOTION

Now, day in compet i t ion a re sa les p romot ion ac t iv i t i e s

become mos t power fu l in any o f the o rgan iza t ion to p romote the

sa le? The Grand Regency a l so t r i e s i t bes t fo r sa les p romot ion .

THE PVR g ives d i scoun t on the i r r egu la r cus tomer .

They a re a l so p rov ide g roup package on food , they p rov ide

d i scoun t on some spec ia l even t . They a re do ing sa les p romot ion

ac t iv i ty by th i s way .

37

COMPITITORS

In the marke t have many ho te l s bu t some ho te l have

ve ry good qua l i ty & repu ta t ion in c i ty . THE PVR i s one o f them.

In shor t pe r iod THE PVR makes good va lue in the marke t bu t

compet i to r s s t i l l t oday .

The owner o f THE PVR does no t be l i eve in compet i t ion

and a l so no t compete wi th compet i to r s bu t we known tha t in every

f i rm has compet i to r . These a re fo l lowing .

Green land res tauran t s

Tempta t ions

Lord’s banque t

Sager r es tauran t

38

FinanceDepartme

nt

39

FINANCE DEPARTMENT

In t roduc t ion

Financ ing p lann ing

Financ ia l sources

Cap i ta l s t ruc tu re

Management o f work ing cap i t a l

Management o f f ixed asse t s

Prof i t

Accoun t

40

INTRODUCTION

Finance i s the l i f eb lood o f the bus iness . I t i s

imposs ib le to run a bus iness wi thou t f inance . In every func t ion o f

bus iness need f inance . In th i s way the f inance i s impor tan t ro le in

bus iness .

“F inance i s l ike an a rm or l e f t e i the r you use i t o r

loose i t ” .

F inanc ia l management i s tha t manage rea l ac t iv i ty ,

which i s concerned wi th the p lann ing and con t ro l l ing o f the f i rms

f inanc ia l s r ecourses . A capab le f inanc ia l management can l ead the

un i t to the pa th o f h igh ly p ro f i t ab i l i ty wi th l imi ted f inanc ia l

tu rn ings .

F inanc ia l management i s r e spons ib le fo r e s t ima t ion o f

f inanc ia l r e sources ; the i r p rocurement and the i r app l i ca t ion in a

manner in which they he lp the en te rp r i se g row accord ing to we l l -

de f ined ob jec t ives .

Al l the ac t iv i t i e s r equ i res f inance fo r the i r

implementa t ion l ike to es tab l i sh a bus iness , to buy row mate r i a l s

and mach ines , to make p roduc t ion , to pay wages , sa la r i e s , to

marke t the p roduc t s e t c .

41

FINANCIAL PLANNING

Plann ing i s ve ry necessa ry fo r the smooth runn ing o f

the bus iness . P lann ing means dec id ing in advance wha t i s to be

done .

F inanc ia l p lann ing means dec id ing in advance the

f inanc ia l ac t iv i t i e s to be ca r r i ed on to ach ieve the bas ic ob jec t ive

o f the f i rm. The success o r f a i lu re o f any bus iness en te r p r i ce

depends up on the fo rmat ion o f f inanc ia l p lann ing i f the f inanc ia l

p lann ing i s p repa id ca re fu l ly , accura te ly and wi thou t any fau l t ,

t han en te r p r i ce wi l l ge t success in i t ’ s bus iness . I f invo lves the

se t t ing o f ob jec t ive and iden t i f i ca t ion o f the va r i ab le a f fec t ing the

ob jec t ive .

In THE PVR, they a l so a re do ing f inanc ia l p lann ing .

The top management does the f inanc ia l p lann ing every yea r .

42

FINNACIAL PLANNING

Sources o f f inance mean tha t f rom where to co l l ec t

funds and f rom where money comes fo r indus t r i e s and a l so a t

somet ime in which way i t comes a t the t ime o f r equ i rements .

Genera l ly the re a re two source o f f inance i . e .

In te rna l Sources

Exte rna l Sources

THE PVR has bo th in te rna l sources and ex te rna l

sources o f f inance .

43

CAPITAL STRUCTURE

Capi ta l s t ruc tu re i s a ve ry impor tan t dec i s ion fo r the

company . Here the company de te rmines the fo rmat ion o f cap i t a l o r

mix o f d i f fe ren t types o f long t e rms funds .

Cap i t a l s t ruc tu re re fe r s to the compos i t ion o f long

t e rms sources o f funds as deben tu res , long t e rms deb to rs ,

p re fe rence sha re cap i t a l , equ i ty sha re cap i t a l and re ta ined ea rn ings

i . e . r e se rve and su rp lus .

F ixed asse t s : 15 c ro res

Cur ren t a s se t s : 5 l acs

Reserves : 15 l acs

Bor rowed cap i t a l : 45 l acs

.

44

MANAGEMENT OF WORKING

CAPITAL

Working cap i t a l r e fe r s to the funds locked up in

mate r i a l s , work ing p rogress , f in i shed goods , r ece ivab le and cash ,

e t c . s ince th i s a s se t a re known as cur ren t a s se t s , in ve ry s imple

t e rms , “work ing cap i t a l may be de f ined as cap i t a l inves ted in

cur ren t a s se t s”

Accord ing to Hoag land , “work ing cap i t a l i s dec re t ive

o f tha t cap i t a l which i s the f ixed . Bu t the more common use o f the

work ing cap i t a l i s to cons ide r i t a s the d i f fe ren t be tween the book

va lue o f the cur ren t a s se t s and cur ren t l i ab i l i ty” .

Work ing cap i t a l p lays as an impor tan t ro le in any

o rgan iza t ion . The management o f work ing cap i t a l i s done in such a

way so tha t the f i rm dose no t f aces f inanc ia l c r i ses because o r the

sec recy o f f inanc ia l wi l l c rea te d i s tu rbance in the work ing o f the

un i t .

In THE PVR work ing cap i t a l i s Rs . 5 , 00 ,000 . They

manage work ing cap i t a l a s the month ly bas i s .

45

MANAGEMENT OF FIXED CAPITAL

Management o f f ixed asse t s i s ve ry impor tan t in any

o rgan iza t ion . F ixed asse t s o f a company a re the pe rmanen t cap i t a l

o f the company . They a re he lped in the p roduc t ion p rocess . They

can be used yea r by yea r fo r a long pe r iod o f t ime , they mus t be

checked . A l a rge f ixed asse t does no t mean tha t the f i rms a re ve ry

we l l bu t the re mus t be p roper use o f f ixed asse t s .

There mus t be p roper and appropr ia te p rov i s ion fo r

deprec ia t ion o f on f ixed asse t s . The f inanc ia l manager i s

r e spons ib le fo r ma in ta in ing p roper management o f f ixed asse t s .

F inanc ia l manager has to t ake p roper dec i s ion fo r the inves tment

in f ixed asse t s .

The to ta l f ixed asse t s o f THE PVR i s Rs . 15 , 00 , 00 ,000 / - on ly .

46

PROFIT

Over and above the o the r ob jec t ive o f a bus iness the

bas ic ob jec t ives o f any o rgan iza t ion i s mak ing p rof i t . The en t i r e

ex i s t en t s o f the bus iness depend on i t s p ro f i t ab i l i ty . P ro f i t ab i l i ty

o f a f i rm means cons i s t r a t io and pe rcen tage o f to ta l p ro f i t ea rned

on an annua l bases . I t i s a lways obse rve to be we l l ma in ta in ing in

every f i rm.

THE PVR has success fu l ly in ea rn ing a p ro f i t o f 30% on ly .

ACCOUNT

THE PVR main ta ins i t s accoun t s doub le en t ry sys tem

and accoun t ing i s compute r i zed and i t i s g iven a con t rac t to a th i rd

pa r ty who manages whole accoun t ing sys tem.

47

PersonnelDepartme

nt48

49

PERSONNEL DEPARTMENT

In t roduc t ion

Recru i tment & Se lec t ion

Tra in ing

Personne l r ecord

Wages & Sa la ry Admin i s t ra t ion

Employee Benef i t s

T ime Keep ing Sys tem

50

INTRODUCTION

The main componen t i a l o rgan iza t ion i s the i r employee

an o rgan iza t ion requ i res the se rv ices o f i t s employees to ach ieve i s

goa l s . There fo re human resources a re the mos t ev iden t pa r t o f an

o rgan iza t ion .

“Personne l management i s the p lann ing , o rgan iz ing ,

d i rec t ion , con t ro l l ing o f the p rocurement , deve lopment ,

compensa t ion , in tegra t ion and mal ignance o f peop le o f the purpose

o f con t r ibu t ion to o rgan iza t ion , ind iv idua l and soc ia l goa l . ”

-EDWARD FLIPPO

Personne l management i s concerned wi th manag ing

peop le a t work . Al l the ac t iv i ty o f the un i t a re in i t i a t ed and

de te rmined by the employees , who make up p lan t s , ins t i tu t ions o r

o f f i ces . Al l these a re up p roduc t ive wi thou t employees . Thus ,

pe r sonne l management covers the management o f employees a t a l l

l eve l .

An o rgan iza t ion may be manufac tu r ing f i rm, a bus iness

concern , an insurance company , a government agency , soc ia l

o rgan iza t ion , hosp i t a l a un ive rs i ty , a pub l i c schoo l , r e l ig ious t rus t

o r even fami l i e s . I t may be smal l o r l a rge , s imple o r complex , i t

needs to manage the e f fo r t s o f the humans engaged in i t and to

d i rec t them towards o rgan iza t ion miss ions and goa l s .

The in te rna l depar tment s t ruc tu re o f pe r sonne l

depar tment va r i es wide ly f rom one company to ano the r ; the

pe r sonne l depar tment has to func t ion as a medium to es tab l i sh

hea l thy re la t ionsh ip be tween the management and the employee .

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RECRUITMENT & SELECTION

RECRUITMENT i s the p rocess o f a t t r ac t ing , po ten t i a l ,

qua l i f i ed a competen t employee wi th requ i red charac te r i s t i c and in

p roper quan t i ty .

“Recru i tment i s the p rocess o f f ind ing and a t t r ac t ing

capab le app l i can t s fo r employment the p rocess beg ins wi th the new

rec ru i t a re sough t and ends when the i r app l i ca t ion a re submi t t ed

the resu l t i s a poo l o f app l i can t s f rom which new employee a re

se lec ted”

In s imple t e rms rec ru i tment i s unders tood as the

p rocess o f sea rch ing fo r ob ta in ing app l i can t fo r job , f rom among

whom the r igh t peop le can be se lec ted .

Recru i tment i s the p rocess o f se lec t ing e f f i c i en t &

t rus twor thy employees who a re wi l l ing to app ly fo r the job .

Recru i tment a ims to deve lop & main ta in p roper manpower

resources .

There a re main ly th ree method o f r ec ru i tment a re a s

fo l lows :

DIRECT METHOD

INDIRECT METHOD

THIRD PARTY METHOD

52

There a re va r ious sources o f r ec ru i tment which a re as above

Sources o f recru i tment

Internal recru i tment External recru i tment

Presen t Employee Adver t i sement

Employee Refe r ra l s Trade /p rofess ions

a s soc ia t ion

Formal Employee Employment exchange

Prev ious app l i can t Campus rec ru i tment

Consu l t an t s

THE PVR rec ru i t s f rom in te rna l sources fo r r ec ru i tment

l ike Formal Employee , Employee Refe r ra l s . And i f i t i s no t

se lec ted they a re go ing fo r adver t i s ing in loca l news paper .

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SELECTION

The ob jec t ive o f se lec t ion p rocess i s to de te rmine

whe ther an app l i can t mee t s the qua l i f i ca t ion fo r a spec i f i c job & to

choose the app l i can t who i s mos t l ike ly to pe r fo rm wel l in job .

Th i s in fo rmat ion i s acc rued in a number o f s t eps o r

s t ages . I t i s a ve ry compl ica ted and i t i s genera l ly based on the

na tu re and t echno logy o f the un i t . I t i s concerned wi th secur ing

re levan t in fo rmat ion abou t an app l i can t l ike educa t ion , da te o f

b i r th , age and h i s qua l i f i ca t ion e tc .

“Se lec t ion i s the p rocess o f choos ing the ind iv idua l

who posses the necessa ry sk i l l s , ab i l i ty and pe rsona l i ty to

success fu l ly f i l l spec i f i c job in the o rgan iza t ion”

“Se lec t ion i s the p rocess o f p ick ing ind iv idua l f rom

pu l l o f app l i can t s wi th necessa ry qua l i f i ca t ion .”

54

Selec t ion process

Selec t ion i s a p rocess by which the qua l i f i ed pe r sonne l

can be chosen f rom the app l i ca t ion se lec t ion i s p rocess in the hand

o f management to ge t qua l i fy and d i squa l i fy app l i can t by va r ious

methods . In THE PVR se lec t ion p rocess i s be ing worked as under .

In te rv iew

Pre l iminary Se lec t ion

Fina l Se lec t ion

55

TRAINING

Tra in ing i s the ac t o f inc reas ing the knowledge and

sk i l l o f an employee fo r do ing a pa r t i cu la r job ; i t i s a co rner s tone

o f sound management . I t makes the employees and t echn iques o f

p roduc t ion more e f fec t ive . Apar t f rom th i s , i t enab les employees to

deve lop and r i se wi th in the o rgan iza t ion and inc rease the i r marke t

va lue , ea rn ing power and secur i ty .

“Tann ing and deve lopment r e fe r to impor t ing o f

spec i f i c sk i l l s , ab i l i t i e s and knowledge and pe r fo rmance o f

employee .”

An every ins t i tu t ions o r o rgan iza t ion t r a ins the i r

worker a f t e r se lec t ion o f the pe r son . Tra in ing i s a t echn ique by

which a management a l so ge t s in fo rmat ion tha t , th i s employee i s

r igh t fo r the job o r no t .

THE PVR i s g iv ing t r a in ing to new employees by

sen io r . They a re p lann ing fo r g iv ing t r a in ing to employee in o the r

b ranch .

56

PERSONNEL RECORD

In pe r sona l r ecord , compete up to da te in fo rmat ion i s

ma in ta ined abou t employees . Every un i t have record book fo r

employees in which record in fo rmat ion abou t employee , l eave ,

p romot ion , pun i shed men e tc .

THE PVR has record book o f employees . These record

books a re as fo l low.

At tendance reg i s t e r

Sa la ry -wages reg i s t e r

Casua l l eave reg i s t e r

Bonus reg i s t e r

57

WAGES & SALARY

Wages and sa la ry i s one o f the impor tan t func t ions fo r

o rgan iza t ion as we l l a s s t a f f work ing in i t . I t i s mot ive the pe r son

to e f fec t ive , so i t i s mos t impor tan t work .

In THE PVR ho te l wages & sa la ry i s to be pa id on

month ly bas i s . They pay sa la ry to the i r employee on 7 t h i n every

month .

EMPLOYEE BENEFIT

In today companies g ives benef i t s to the i r worker o r

employ . THE PVR ho te l p rov ides fo l lowing fac i l i t i e s .

Fes t iva l g i f t

Bonus

Loan

Prov iden t Funds

Over t ime

Vehic le

58

TIME KEEPING SYSTEM

Time keep ing sys tem fo r a one pe r son o r a f i rm shou ld

deve lop an e f fec t ive t ime keep ing sys tem.

Each un i t mus t have i t s own t ime keep ing sys tem.

S ince t ime mus t fo r every company to measure the regu la r i ty o f i t s

employee . In t ime keep ing sys tem the a r r iva l and l iv ing o f

employees a re r ecorded .

THE PVR has a TWO sh i f t o f du t i e s . The employees o f

th i s company CAN`T en joy one o f f -day in a week . Bes ide they can

NOT a l so en joy the fes t iva l ho l idays .

59

SWOTAnalysis

60

SWOT ANALYSIS

S.W.O.T . ana lys i s i s a too fo r aud i t ing an o rgan iza t ion

and i t s env i ronment . I t i s the f i r s t s t age o f p lann ing and he lps

marke te r s to focus on key i s sue . Ones key i s sues have been

iden t i fy the feed in to marke t ob jec t ive . SWOT s tands fo r

S t reng th

Weakness

Oppor tun i ty

Threa t s

S t reng th and Weaknesses a re in te rna l f ac to r .

Oppor tun i ty and Threa t s a re ex te rna l f ac to r .

SWOTAnalysis

Strengths

Weakness

Opportunity

Threats

61

St reng ths :

o Wel l manner s t a f f

o Bes t loca t ion

o Rates o f food

Weakness :

o Vehic le Pa rk ing

o High way

Oppor tun i ty :

o New HOTEL a t ka lawad road .

Threa t s :

o RMC

o Hote l c rys ta l

o Garden res tauran t s

o Tempta t ion

62

FuturePlan

63

FUTURE PLAN

In 2009 , THE PVR wants to e s tab l i sh new ho te l a t

ka lawad road nea r love t emple , wi th the f ive s t a r f ac i l i t i e s .

In cur ren t r e s tauran t s , they wan t to make one b ig ha l l

fo r the confe rence .

64

Suggestions

65

SUGGESTIONS

Though the workers a re we l l manner , they a re a l so

i r r espons ib le , i r r egu la r and a l so ind i sc ip l ine in the i r work so

manager o f the un i t has to be a le r t to the i r work and t ry to t ake

mot iva t iona l ac t ion to reduce the p rob lem wi th workers .

As THE PVR i s no t focused o adver t i sement o f the i r

se rv ice . THE PVR shou ld make more adver t i sement .

66

Conclusion

67

CONCLUSION

I v i s i t ed THE PVR a t Ra jko t . They have made good

work in pas t and ach ieved the i r g rea t name I and today they a re

mar ina t ing i t ve ry e f fec t ive ly I th i s way , we can say tha t fu tu re i s

qu i t e b r igh t and good .

In PVR the re la t ion be tween employee and employer

a re ve ry good and ha rmonious . I en joyed ve ry much wi th the s t a f f

o f the un i t .

For be t t e r fu tu re and g rea t success in new ho te l , my a l l

good wishes a lways wi th PVR. I wish them fo r be t t e r ach ievement .

68

Bibliography

69

BIBLIOGRAPHY

Marke t ing management : Ph i l ip Kot le r

F inanc ia l Management : I M Panday

Personne l Management : C B Memor ia

70