systematic innovation thanks to majority of worldwide innovation methods over 2.5 million patents
TRANSCRIPT
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SYSTEMATIC SYSTEMATIC INNOVATIONINNOVATION
thanks to
Osborn
QFD
DFMAToC
Taguchi
TRIZ
FunctionAnalysis
DeBono
6
NLP
Kepner-Tregoe
Pugh
CPSKansei
MA
Simplex
Shainin
WOIS
Chaos Theory
MAJORITY OF WORLDWIDE INNOVATION METHODS
OVER 2.5 MILLION PATENTS
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Top 10 INNOVATION PARTNERSTop 10 INNOVATION PARTNERS
• MASTERFOODS C.V.• GLACIO NV• MARS LLC• GOODYEAR• BEKAERT NV• CONCORDIA TEXTILES NV• PROCTER & GAMBLE EUROCOR NV• SHELL • ATLAS COPCO AIRPOWER NV• SOLVAY• HEWLETT-PACKARD
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Role in the Innovation ProcessRole in the Innovation Process
INNOVATIONROADMAP
LONG TERMINNOVATION
INNOVATIONCULTURE
INNOVATION R&D STRATEGY
OWNERSHIPREQUIREMENTS
INNOVATION & IP PROTOTYPING
HI SPEED RESPONSIVENESS
IDEA GENERATION
COMPETENCES
PROBLEM SOLVING
COST EFFICIENCY
PATENT SURVEYS
IDEA RESOURCE
DOMAIN KNOWLEDGE
INNOVATION
PARTNERSHIP
TOOL SUPPORT
NEEDS and WANTS
innovation studies
problem solving
solution marketing
process innovation
cost cutting
patent projects
innovation culture
training and tools
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Reinventing the wheel?
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CREAX FREE RESOURCESCREAX FREE RESOURCES
CREAX.net and trends.CREAX.net
OVER 1000 HIGH QUALITY LINKS
creativity test
CREAX function database
CREAX newsletter
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innovation = value creationinnovation = value creationvalue = performance – ( harm + interface + cost )
dominant factor in time:
• performance innovation
• sustainable innovation
• ergonomic innovation
• economic innovation
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more +
more for less
more -
less +
less -
less for less
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?
CASE: TIENSE SUIKER
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VALUE CREATIONVALUE CREATION
Conception
Val
ue
Time
Birt
hG
row
th
Maturity
End
VALUE = PERFORMANCE - (HARM + INTERFACE + COST)
Limit of Capability
Target ValueINNOVATION
Three possibilities• Doing the same in another way• Taking a jump to a new stage in the
evolution trend(s)• Solving a conflict / contradiction
1942
1968
Actual System
New system
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“Solutions change, functions stay the same”
Take the water Take the water out of the glassout of the glass(Don’t touch the glass)
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Acoustic CavitationAcoustic VibrationsArchimedes’ PrincipleBernoulli’s TheoremBoilingBrush ConstructionsCapillary CondensationCapillary EvaporationCapillary PressureCoanda EffectCondensationCoulomb’s LawDeformationElectrocapillary Effect
ElectroosmosisElectrophoresisElectrostatic InductionEllipseEvaporationFerromagnetismForced OscillationsFunnel EffectGravityInertiaIonic ExchangeJet FlowLorentz ForceMagnetostrictionMechanocaloric Effect
OsmosisPascal LawResonanceShock WaveSpiralSuper Thermal ConductivitySuperfluiditySurface TensionThermal ExpansionThermocapillary EffectThermomechanical EffectUltrasonic Capillary EffectUltrasonic VibrationsUse of foamWetting
How many ways do we know to MOVE a Liquid?
Knowledge of all fields!Knowledge of all fields!
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FUNCTION DATABASE:
How many ways exist to perform a certain function?
ABSTRACTION
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Example Procter & Gamble
OBJECTIVE: To sell more washing powder
OBJECTIVE: To sell more ‘cleaned clothes’
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Desorption Acoustic cavitation Acoustic vibration Cavitation Jet erosion Electro-erosion Electron impact desorption Laser evaporation Ion beam Redox reactions Hydrodynamic cavitation Laser gettering Longitudinal ultrasonic oscillation Ultrasonics Friction Cryolysis Photo-oxidation Optohydraulic effect Electrical explosion Thermo-destruction Dissolution Electro-rheological effect Brushes Electrolysis
Classification of Effects by FUNCTION
:-
CLEAN
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SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.
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Current System
New System
Fundamental Limit of Capability
Time
Evolution TrendsEvolution Trends
Target
Taking a jump to a new
stage in the trend(s)
Value= B-(C+H+I)
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A MEASURE OF INCREASING THE GOOD A MEASURE OF DECREASING THE BAD
Measuring INNOVATION POTENTIALMeasuring INNOVATION POTENTIAL
VALUE = BENEFITS - (HARM + INTERFACE + COST)
FREE
PERFECT
NOW
1. RECOGNISING PATTERNS OF VALUE2. MATCHING YOUR PRODUCT OR PROCESS3. LISTING THE POSSIBLE BENEFITS 4. REPEATING SUCCES SCENARIOS
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compensatingaligningadjustingcleaningbalancingheatingcoolinglockingrepairing
learning
motivatedcontrolledorganiseddisciplinemanagedadaptingcreatingplanning
organizing
updating
replicating
synchronizing
optimizing
correcting
compressing
encrypting
SELF -SELF -
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self
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Other
Sharpen
Extinguish
Fill
Right
Steer
Oscillate
Prime
Label
Lubricate
Limit
Expand
Destroy
Mix
Inflate
Drill/Tap
Heat/Cool
Time
Level
Learn
Repair
Load/Unload
Centre
Bias
Start/Stop
Adhere
Purge
Seal
Compensate
Open/Close
Attach
Calibrate
Support
Regulate
Position
Clean
Lock
Powered
Test
Adjust
Contain
Align
Self- Patents in Decreasing Frequency of Use
AlignContainAdjustTestPoweredLockCleanPositionRegulate SupportCalibrateAttachOpen/CloseCompensateSealPurgeAdhereStart/StopBiasCentre
Load/UnloadRepairLearnLevelTimeHeat/CoolDrillInflateMixDestroyExpandLimitLubricateLabelPrimeOscillateSteerRight
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Current System
New System
Fundamental Limit of Capability
Time
Evolution TrendsEvolution Trends
Target
Taking a jump to a new
stage in the trend(s)
Value= B-(C+H+I)
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Space segmentation
Bricks
Sports shoe
Chocolate
Benefits
Monolithic to Hollow:
-reduced weight-reduced use of material-insert other material-attachment holes-increase moment of inertia-pass something through the object-improve heat transfer
Hollow to Multiple Hollow:
-improve heat transfer-improve strength properties-pass multiple things through object-increase surface area
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Object segmentation
Soap Ultrasound
Acoustic cavitation
Evolution
Washing
powder
Liquid
Philips Vloeibare Lensen
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Surface segmentation
Benefits
Smooth to Ribbed
-easier to grip
-reduce aerodynamic drag
-improve traction
-improve drainage
-improve heat transfer
-increase surface area
-improve aesthetic appearance
-increase noise
-improve location when joining to another object (toothed-belt)
Ribbed to 3D Roughened
-reduce drag
-improve traction
-improve grip
-aerodynamic controllability
-self-cleaning (Lotus Effect)
-improve heat transfer
-increase surface area
-add identification marks
Controlled flightBetter aerodynamica
Innovation opportunity ?
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BENEFITS -HARM –INTERFACE -COST
CONTAINER
MORE SURFACE
- WASTE
COOLING
LIGHTER
GRIP
LESS MATERIAL
STRENGT WITH LESS MATERIAL
value = benefits – ( harm + interface + cost )
space segmentation
surface segmentation
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Evolutionary benefits
foldable
compact
flexible
Multiple positions
egronomic
Small and big
GASLIQUID FIELD
DYNAMISATION
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Linear geometric evolution
Benefits
Point to Line
-improve load distribution-improve flow distribution-improve integrity of a join-increase hydraulic diameter-increase surface area-change orientation-improve ability to see object Line to Plane-improve load distribution-improve flow distribution-improve strength properties-improve moment of inertia-improve joining location -increase surface area-add new function
Lamps
Airports Single stop Zaventem Ch. De Gaulle
Steel wire Wire Flat wire Profile wire
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Increasing transparancy
Benefits
Opaque to Transparent:
- increased natural illumination- save energy- aesthetical appeal- increase visibility for safety- ease of inspection- impression of reduced size
Transparent to Active transparent elements:
- add new function/integration of other functions- allow variation in properties
wifi block
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Rhythm Coordination
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Measuring INNOVATION POTENTIAL
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Measuring INNOVATION POTENTIAL
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Evolutionary Potential: example wiper
Current evolution:
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Moving from a solid to a hollow wiper offers several advantages:
Less material, lighter wiper, possible addition of active elements and other.
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Systematic Innovation Methodology
Evolutionary Potential Plots: Technology evolution
Time
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TIMESPACE
INTERFACE
Smart MaterialsSpace SegmentationSurface SegmentationObject SegmentationMacro to Nano Scale – SpaceWebs and FibresDecreasing DensityAsymmetryBoundary Breakdown - SpaceGeometric Evolution (Lin)Geometric Evolution (Vol)Dynamisation
Mono-Bi-Poly (Similar) – Interface Mono-Bi-Poly (Various) – InterfaceMono-Bi-Poly (Inc.Diff.) – Interface DampingSense InteractionColour InteractionTransparencyCustomer Purchase FocusMarket EvolutionDesign PointDegrees of FreedomBoundary Breakdown – Interface TrimmingControllabilityHuman InvolvementDesign MethodologyReducing Energy Conversions
Action Co-ordinationRhythm Co-ordinationNon-LinearityMono-Bi-Poly (Sim) – TimeMono-Bi-Poly (Var) – TimeMacro to Nano Scale – Time
Evolution Trends
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MALE
FEMALE
DISOLVING
SUGAR POWDER
SUGAR
CUBE
FILTERING
POWDER FILTER
SPONGE
FILTER
STRENGTH/ WEIGHT
TABLE IN TWO PARTS
HOLLOW
POREUS TABLE
SEPARATION
SEVERAL BIINS
MULTIPLE COMPARTMENT BIN
(in liquid) ( liquid)
functional symmetry functional symmetry
pauses/peaks, convex/concave,
protrusion/carving
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functional symmetryfunctional symmetry
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Rolls Royce initially developed this bristle sealing patent…
… and was designed around / strengthened by the competition:
Metal bristle
Mono-Bi-Poly +Geometric EvolutionMono-Bi-Poly
Geometric evolution Dynamization Curved Bristles
Example Example
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0
2
4
61
2
3
4
5
6
7
8
9
10
012345
1
2
3
4
5
6
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8
9
10
012345
1
2
3
4
5
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10
012345
1
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Ball Carrier Inner Race Outer Race etc
012345
1
2
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57
8
9
10
Bearing Assembly
Evolutionary Potential Hierarchy
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Current System
Next System
Fundamental Limit of Capability
Time
Contradictions & conflictsContradictions & conflicts
Target
Solving conflicts and
contradictions
Value= B-(C+H+I)
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1. Segmentation 2. Extraction 3. Local Quality 4. Asymmetry 5. Combination 6. Universality 7. ‘Nested Doll’ 8. Counterweight 9. Prior Counter-Action10. Prior Action11. Prior Cushioning12. Equi-potentiality13. ‘The Other Way Round’14. Curvature15. Dynamics16. Partial or Excessive Action17. Another Dimension18. Mechanical Vibration19. Periodic Action20. Continuity of Useful Action
21. Skipping22. ‘Blessing in Disguise’23. Feedback24. Intermediary25. Self-Service26. Copying27. Cheap/Short Living28. Mechanics Substitution29. Pneumatics and Hydraulics30. Flexible Shells/Thin Films31. Porous Materials32. Colour Changes33. Homogeneity34. Discarding and Recovering35. Parameter Changes36. Phase Transitions37. Thermal Expansion38. Strong Oxidants39. Inert Atmosphere40. Composite Materials
Inventive PrinciplesInventive Principles
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DOWNLOAD
CONFLICT
MODELLING
SOFTWARE
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LENS ABRASIVEBLOCK
Lens Polishing
Problem: As lens is being polished, heat is generated. The heat causes optical properties to be degraded. Current cooling methods are ineffective because it is difficult to achieve uniform cooling at each abrasive particle.
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LENS ABRASIVE+ ICE
Abrasive + Ice - Inventive Principle ‘Phase Transition’
A good solution to this process problem
What must be improved? SPEEDWhat is stopping us? TEMPERATURE
The limiting contradiction is speed versus temperature.
Taking OutMechanics Substitution Phase TransitionFlexible Shells & Thin Films
The CREAX Contradiction Matrix recommends following principles for solving this contradiction:
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Principles in Principles in the CREAX the CREAX ContradictiContradictionon Matrix Matrix
Worsening parameter
Improving parameter
Recommended principles
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“This object is achieved in accordance with the principles of the present invention in a radio-frequency shield of the type initially described, having the additional feature of separating slots introduced into the end regions being transverse slots that are arranged at the axially inwardly disposed end of the separating slots. The separating slots extending essentially only in the axial direction and the capacitive coupling of the micro-strips separated by the separating slots relative to one another causes the shielding effect to remain constantly good regardless of the type of radio-frequency antenna utilized. As a result of the transverse slots, eddy currents flowing in the circumferential direction can no longer penetrate as far into the edge-side micro-strips. The flow field becomes more uniform. Local increases of the eddy current density at the end of the outer longitudinal slots, and thus local heating are greatly reduced.”
Radio-frequency shield for a diagnostic magnetic resonance apparatus
Thing to be improved:-OBJECT AFFECTED HARMFUL FACTOR
Thing that gets worse:-TEMPERATURE
Matrix recommends:-Blessing in Disguise, Homogeneity, Parameter Changes, Taking Out
Siemens used:- 31 Porous Materials (‘Holes’)
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My SpecificSolution
My SpecificProblem
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Tangible benefits
– systematic approach for innovation
– helicopter view on technology
– worldwide framework for knowledge (nobody is as smart as all of us)
– access to function database of technology groups across domains
– application of 70+ technological evolution trends
– matrices solving conflicts & contradictions
– semantic patent and web search tools
– exclusive innovation partners network
CONCLUSION CONCLUSION
SPEED and EFFICIENCY in value creation
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MISSION INNO 2010Stimulating creative potential within the organisation for turning knowledge and innovation into profits and expansion.
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Variation Variation
WeightVolume
Surface AreaLength
SurfaceDensitySpeedForce
PressureTemperature
StrengthBrightness
EnergyHomogeneityConductivity
PorosityViscosity
HardnessSoundColour
beneficial beneficial variation variation
lightersmaller volumelarger surface arealongerprotruded surfacelower densityfaster speedmore forceless pressurehigher temperaturemore strengthincreased illuminationincreased energyless homogeneitymore conductivitymore porosityless viscosityless hardnessmore soundincreased colour
product
or
process
product product propertyproperty
new product
or
process
SIMULATION
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Tangible Benefitis what makes
Systematic Innovationdifferent from other creativity methods
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